May 2022 – Sep 2022 · 4 mos · Bengaluru, Karnataka, India

• ● Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations.
• ● Develop a personalized communication strategy for ClearTax customers using email, SMS, Whatsapp app notifications, etc.
• ● Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global’s existing tools and agencies, supplementing when necessary.
• ● Drive collaboration with key business units to implement activations and deliver on quarterly / yearly consumer data acquisition targets.
• ● Manage the India SMS, Whatsapp, Email marketing and Managed Services operations team, collaborating with Category and relevant teams to meet key top lines sales targets and consumer data acquisition goals.
• ● Drive strategies and activations by utilizing data and insights to deliver a better understanding of consumer shopping behavior
• ● Work with key technologies and tools to help in planning, activation, and analysis.
• ● Supervise key CRM partner agencies, manage the CRM department budget, proactively participate in key brand milestone meetings, and provide regular analysis and recaps.
• ● Act as an evangelizer for the dynamic content / personalization initiatives in the India market, assuring appropriate level of market buy-in and contribute to successfully drive personalization forward, by connecting content, data/analytical models and all relevant front-end channels.
• ● Assure that self and team Pro-actively collaborate in the co-creation process with the relevant global teams to create rich backlog across all the CRM products where the local team is contributing and together with global team drive timely and successful delivery of new functionalities & programs

Apr 2020 – May 2022 · 2 yrs 1 mo · Bengaluru, Karnataka

• Enable strong brand building among right audiences through campaigns, App Marketing using Appsflyer, Moengage
• Define and track the most important marketing KPIs for different products,mobile App download/usage campaign development and management, Knowledge of various app-based technology elements app management platform, content and data management systems.
• Work closely with marketing, sales, and product dev teams for integrated initiatives
• Oversee content development for social media to ensure it is optimized for the platform
• Leverage analytics to deliver performance reports and implement, test and measure campaigns
• Enable strong brand building among right audiences through social media campaigns
• Define the most important social media KPIs for different products
• Build strong social media presence across channels for the company
• Own and execute the social media content calendar for the organization
• Handle online reputation management and social listening for the organization. Effectively respond to customer feedbacks and mentions on social media.
• Leverage analytics to deliver performance reports and insights on social media campaigns
• Be the in-house expert on everything related to social media, stay on top of latest trends and technologies

Sep 2019 – Feb 2020 · 5 mos · Bengaluru Area, India

• · Organize exclusive events for industry leaders and showcase solutions & expertise at various events
• · Generate warm leads for sales through email campaigns & perform assessment of email performance and A/B testing
• · Researched competitive solutions and maintained competitive market comparisons and evaluations.
• · Enable the sales team by creating content such as sales proposals, pitch decks etc. and field visits for on-ground challenges
• · Transformed corporate website to better engage customers and promote sales.
• · Generated over 10 industry write-ups and contributed articles to position product and brand as market leader.
• · Liaise with Product Manager on defining product features and managing tradeoffs involving features, schedule and lifecycle.
• · Collect requirements from end-customers for product upgrades, added features and new product development.
• · Develop product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
• · Increase credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.

Mar 2018 – Sep 2019 · 1 yr 6 mos · Bangalore

• · Managed the MarketingOps team which supported marketing initiatives, lead management and database processes
• · Managed multiple content marketing and qualitative research projects with a readership of CXOs and VPs around the globe
• · Developed highly customized and strategic lead nurturing plans for all high revenue leads through the marketing platform Hubspot
• · Built and managed campaign and other dashboards that show key performance indicators across sales and marketing
• · Worked with Sales teams to drive high quality leads and refine and improve the lead scoring strategy.
• · Monitored and evaluated website analytics with Google Analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
• · Devised and deployed online marketing plans with effective email, social media and viral video campaign strategies
• · Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.

Apr 2017 – May 2017 · 1 mo · Ahmedabad, Gujarat, India

• Worked in the Corporate Banking Group of the company and the focus was on the analysis of the Pharmaceutical Industry
• Financial analysis of three key Indian Pharmaceutical players with a strong US presence present in the company’s portfolio
• Conducted a benchmark analysis of the companies in terms of ANDA approvals, filings, Form 483s and import alerts issued
• Domestic formulations and inventory analysis conducted and regulatory impacts on the companies’ performance assessed

May 2015 – Jul 2015 · 2 mos · Sevilla Area, Spain

• Study of equivalence of structural elements and performed sensitive analysis on models using static and modal framework
• Developed a model of the ribbed dome of the Mosque of Cordoba in ANSYS 14.0 using different structural elements
• Performed static, modal and transient analysis on different models of the dome and compared the results of the same
• Worked with Proyecto Aura on the structural and design aspects of their model constructed for the Latin Solar Decathlon

May 2014 – Jul 2014 · 2 mos · Bengaluru Area, India

• Undertook extensive study of the two processes, advection and diffusion, that govern contaminant transport in groundwater
• Study and derivation of the differential equations that describe contaminant transport in one, two and three dimensional cases
• Wrote a user friendly program in MATLAB that solves the one dimensional case and plots concentration against distance