Arianna Young

CEO

Chicago, Illinois, United States10 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Proven track record in integrated marketing strategies.
Expertise in demand generation and lead conversion.
Strong background in B2B marketing and automation.

Stackforce AI infers this person is a MarTech expert with a strong focus on B2B marketing strategies and automation.

Contact

Skills

Core Skills

Marketing StrategyMarketing AutomationDemand GenerationLead GenerationLifecycle MarketingB2b Marketing

Other Skills

Salesforce.comSalesforce Marketing CloudPardotHTMLCSSGoogle AnalyticsMarketing OperationsB2B Marketing StrategyEmail MarketingPPCcontent syndicationwebinarssocial mediaconversational marketingABM strategies

Experience

Clickup

2 roles

Head of Integrated Marketing

Promoted

Dec 2023 – Present · 2 yrs 3 mos · Remote

Develop and execute integrated marketing strategies that align with company goals and support business growth.
Collaborate with product, sales, and customer success teams to ensure marketing programs are aligned with product launches, sales objectives, and customer needs.
Oversee the planning and execution of multi-channel campaigns, ensuring consistency in messaging and branding across all touchpoints.
Run brand campaigns to elevate market presence and strengthen brand equity.
Analyze campaign performance and marketing ROI, using data-driven insights to optimize strategies and tactics.
Foster a culture of innovation, collaboration, and continuous improvement within the marketing team.
Present on webinars to showcase ClickUp use cases for marketing peer leaders, sharing best practices and driving thought leadership within the industry.

Salesforce.comSalesforce Marketing CloudPardotHTMLCSSGoogle Analytics+5

Senior Manager, Demand Generation

Jan 2023 – Dec 2023 · 11 mos · Remote

Lead the design, implementation, and tracking of demand generation campaigns to generate qualified leads through PPC, email marketing, content syndication, webinars, social media, and conversational marketing.
Build and leverage segmentation strategies for personalized and relevant campaigns.
Analyze, report, and share insights on marketing KPIs to show the effectiveness of the demand generation program, including lead follow-up and conversion rates down the funnel (MQLs, SQLs, etc.).
Strategize and execute ABM strategies to expand and attract new business from target accounts.
Map campaigns and create roadmaps for each stage of the buyer's journey to track and monitor effectiveness and optimization opportunities.
Run outbound email programs and programmatic campaigns using 1st and 3rd party intent signals.
Partner with Sales and Field Marketing leaders to identify market opportunities and key targets based on user data.
Measure and report on performance of specific creative, campaigns, and channels. Consistently optimize and improve to deliver maximum ROI over time.

PPCemail marketingcontent syndicationwebinarssocial mediaconversational marketing+3

Demand collective

Member

Apr 2023 – Present · 2 yrs 11 mos

The demand community you wish existed sooner. Demand Collective is a private, hyper-vetted, community of demand marketers. No vendors. No pitches. No spam. Just community.

Sendoso

Lifecycle Marketing Manager

Mar 2022 – Dec 2022 · 9 mos · Remote

Lead late-stage demand gen programs that drive conversions, deal velocity, pipeline, and closed-won revenue.
Partner closely with Sales Development, Sales, and Demand Gen Marketing to identify and alleviate points of friction in the funnel, scale drip nurture and engagement programs, and develop personalized outreach.
Design creative ways to engage prospect segments through email sends, nurture tracks, direct mail sends, paid ads, virtual and field events.

Sales DevelopmentSalesDemand Gen MarketingLifecycle Marketing

Pavilion

Member

Mar 2022 – Dec 2022 · 9 mos · Los Angeles Metropolitan Area

Pavilion is a private membership organization for commercial growth operators, where Members can openly discuss business critical issues with the comfort of privacy and confidentiality.

Openfit

Lifecycle Marketing Manager

Sep 2021 – Mar 2022 · 6 mos · Santa Monica, California, United States

Own the CRM roadmap for marketing campaigns focused on paid subscription conversion and revenue growth across multiple CRM marketing channels and brands.
Manage execution team to ensure efficient rollout of campaigns and automation improvements.
Build and maintain a testing roadmap and rapid test and learn methodology to drive continuous improvement and learning.
Report on core metrics and KPIs, communicating successes, failures, and test results.
Collaborate with technology partners to maintain and improve the mar-tech stack to enable results.
Collaborate with design partners to execute on the creative vision.

CRMmarketing campaignsautomation improvementsLifecycle Marketing

American century investments

3 roles

Senior Growth Marketing Specialist, B2B

May 2019 – Sep 2021 · 2 yrs 4 mos

Develop and execute lead generation marketing automation strategies for initiatives including new product lines, first-to-market products, and sub-brands.
Connect data points from a variety of sources to build automations that support the full funnel to target the right people, at the right time, with the right message.
Design and analyze reporting to measure pipeline, campaign metrics, develop actionable insights, and tactics based on results.
Collaborate with external paid media to ensure effective ad placement and SEM/SEO strategy alignment.
Lead collaborative, cross-functional teams of sales, product, brand, operations, social media, graphics, and analytics partners.

Global Institutional Marketing Specialist, B2B

Nov 2017 – May 2019 · 1 yr 6 mos

Develop and execute strategic global Account Based Marketing and lifecycle campaigns.
Support sales teams in Australia, Germany, Hong Kong, the UK and the US with automated lead generation tactics to develop and nurture pipeline.
Build positive brand recognition in new markets.

lead generationmarketing automationcampaign metricsB2B Marketing