Mar 2021 – Mar 2024 · 3 yrs · Gurugram, Haryana, India

• As the leader of a 10-15 member team comprising of SDE-1/2, Engineering Manager, UI/UX, Analytics, and PMs, I oversaw the development of six sub-products in the matchmaking and event space. Using React Native and Go tech stack, we launched our MVP app on both Android and IOS in a short span of just three months.
• One of our primary goals was to achieve high user retention and stickiness, and I'm proud to say that our optimized recommendation algorithm helped us achieve ~ 20% W4 retention and ~ 15% stickiness. We also introduced monetization and payments across the app.
• To further drive growth, we conceptualized and launched the Live Mixers portal using the 100ms SDK, which led to an average engagement of 22 minutes. We also ventured into physical mixers with a web product in five cities, achieving vertical profitability within just three months.
• As a tech leader, I built an agile culture with data-backed decision-making and resource allocation based on our product roadmap. We implemented modern SDLC standards and microservices, resulting in cost-constrained and data-driven development.
• I also oversaw the implementation of various analytics tools, including Trends, Journey, Attribution, Cohort, Funnels, A/B tests, Segmentation, and Uplift Calculation, using skills such as Tableau, PowerBI, SQL, Google Analytics 4, and Clevertap. Additionally, I implemented a design thinking-based UI language that appealed to our target audience and introduced interactions and "Wow Moments."
• My familiarity with 3 P services, including Payment (Cashfree, Razorpay), Video (100ms), Attribution (Appsflyer), Error log (Sentry), and PM (JIRA), as well as AWS services such as EC2, Route53, Lambda, Kinesis, Rekognition, DynamoDB, API Gateway, S3, and Redshift, allowed us to develop and scale our product in a cost-effective manner.

Jun 2017 – Mar 2021 · 3 yrs 9 mos · Greater Delhi Area

• Among the 2 founding members of the team to forge the path of converting ideas to tech solutions
• Evaluation and development of the product with optimised infrastructure
• Some of the products - Toyota Mega Mela, Times Property, Times KeepLearning.
• Set up the influencer marketing platform for businesses.
• Developed a verified-lead generation platform; Platform records sales >INR 5 lakh/month since June’19

Apr 2016 – Jun 2016 · 2 mos · Mumbai Metropolitan Region

• Spearheaded the product roadmap of new age marketing platform of HUL - a ‘Video-on-demand’ App - led to 50k install in first month
• Introduced the monetization through very low price content (<Rs.5) as a strategy for content procurement
• Incorporated the changes in UI/UX through persona based user research
• Developed the Media plan for the promotion of the app (both ATL and BTL) for the pilot phase

May 2013 – Jul 2013 · 2 mos · Diesel Locomotive Works (DLW), Varanasi

• Worked in the biggest locomotive manufacturer of India with a capacity of 300 locomotives per year.
• Successfully modeled the Brake wheel of the Railway Engine in CATIA V5 (software).
• Initiated the process of a new design of the wheel based on the study of failure data and modes of failure.
• Achieved 13% enhancement in heat dissipation by the changes in the Rim Design.
• Increased the life by around 153400 cycles by the changes leading to less chances of crack and higher fatigue strength.
• Reduced the maximum attainable temperature from 750 to 550 (27%) in the computer model.
• Implemented the changes in the computer model of the R&D Department of the unit for further study.