Jul 2022 – Dec 2022 · 5 mos

May 2021 – Jul 2022 · 1 yr 2 mos

• Working on a wide portfolio of clients right from E-commerce to Farm-tech with a focused and structured approach towards meeting client KPIs.
• Worked on high scale App Marketing clients in niche domains and achieved the set KPIs even on drastic scales.
• Worked on Digital Marketing strategies and roadmap for managing monthly spends up to 2 Crores while ensuring all relevant KPIs are met.
• Driving new business capabilities like App Marketing, Social Media Management, Google Ads features
• Managing a team and aligning them towards the client KPI along with providing required expertise in the domain knowledge.
• Decision making backed by thorough data analysis.

Nov 2020 – May 2021 · 6 mos · Pune, Maharashtra, India

• 1. Data driven strategy building and implementation to promote the brand.
• 2. Design and implement a robust digital media strategies for lead generation and
• conversion.
• 3. Setting up processes from Ideation to Customer feedback and ensuring smooth
• flow of the same.
• 4. Representing company on various online and offline forums like relevant
• exhibitions and conduction of webinars.
• 5. Handling all paid campaigns like Google Ads, Facebook and LinkedIn Ads.
• Promotion of products on various B2B market places

Aug 2018 – Nov 2020 · 2 yrs 3 mos · Pune, Maharashtra, India

• Being a company working for outdoors the primary role involved sales and marketing of products which revolve around the great outdoors.
• Primary roles here are:
• 1. Sales and Marketing of Corporate division which deals with sales of various Corporate Outbound programs.
• 2. Sales and Marketing of School Edu-Tour division which deals with sales of various edu-tours to be conducted for schools.
• 3. Designing various products for school edu-tours based on curriculum as well as specific requirement.
• 4. Looking after all the 'Social Media and Digital Marketing' for all the outdoor programs. Making website for 'Corporate Outings' and 'School Edu-Tours'.
• 5. Organizing various school presentations based on Wildlife Conservation to generate leads.
• 6. Designing and strategising various learning based products for students.

Dec 2017 – Aug 2018 · 8 mos · Nagpur Area, India

• The basic role was of an 'Education Counselor' and 'Business Development Executive'. The role involved seeking appointment of parents with the help of database provided and closing the sale after conducting a counseling session for kids and parents.

Apr 2017 – Oct 2017 · 6 mos · Pune Area, India

• 1. Digital Marketing and Social media marketing :
• I am working along with a digital marketing firm named Amura hired for the promotion of our
• company. I am working on preparation of various templates, campaigns, events for the lead
• generation and visibility boost of the company on various social media. I am the SPOC on the
• digital marketing front of our company.
• 2. Organizing events:
• I have been a part of organizing sessions regarding cloud services for IoT based companies. I
• have been working on the creatives and other social media promotion of the event.
• 3. Competitors analysis:
• I have been working on preparing a presentation on the analysis of social media and website
• activities by our competitors and what our company can learn through it. So I am asked to
• give my insights on social media front of the competitors.
• 4.Working on incubation of start-up idea:
• WhiteHedge technologies have a unique feature called WH Labs
• (http://www.whitehedge.com/wh-labs/) wherein various startups are getting incubated. So
• with the help of WH Labs I am working on one of my idea and working with the experts of the
• company to incubate my idea for start up. Right now we are just in the discussion and concept
• clearing phase for this.

Jun 2015 – Jun 2016 · 1 yr · Pune/Pimpri-Chinchwad Area

• The major role was of marketing and advertising of the magazine.
• The role involved lead generation, prospect finding and data fetching, approaching clients and getting business out of them in terms of Advertisements.
• Apart from that representing the magazine on various platforms like exhibitions and big events was one of the major task.

Sep 2013 – Jun 2015 · 1 yr 9 mos · Pune/Pimpri-Chinchwad Area

• The role was of programmer analyst working for Credit Suisse client.
• This involved manual and automation testing of the complete migration project of their Legacy application to newer and faster application called Phoenix.
• Writing test cases, executing them, generation of reports and finding functional and non functional bugs in the system was the main task.

Jul 2013 – Sep 2013 · 2 mos · Mumbai Metropolitan Region

• The key role in this internship was to manage the photo library of the magazine which included giving specific identifications of the photographed specie and other details.
• Assisted one of the eminent conservationist Mr. Shardul Bajikar who was the editor, natural history for this magazine.