Anshul Mahajan

Digital Marketing Specialist

Delhi, India5 yrs 11 mos experience

Highly Stable

Key Highlights

5+ years in retention and CRM marketing.
Expert in multi-channel marketing campaigns.
Proven track record in user engagement and activation.

Stackforce AI infers this person is a MarTech professional with a strong focus on user engagement and retention strategies.

Contact

Skills

Core Skills

Growth MarketingCustomer EngagementMarketing AutomationCustomer RetentionMarket SegmentationMarket ResearchDigital Marketing

Other Skills

ActivationsGrowth StrategiesWhatsAppWhatsApp MarketingCRM SoftwareData-driven MarketingCampaign AnalyticsReactivationE-CommerceStrategyBusiness Growth StrategiesSegment ProductionCustomer CommunicationUser Lifecycle ManagementAnalytical Skills

About

Retention & CRM marketer with 5+ years of experience driving user activation, engagement, and repeat transactions. Skilled in lifecycle marketing, funnel optimisation, and multi-channel campaigns (WhatsApp, Push, Email, In-App, Automated Journeys, WhatsApp Chatbots) to boost LTV and ROI. Experienced across retention, brand marketing, and acquisition.

Experience

5 yrs 11 mos

Total Experience

2 yrs 8 mos

Average Tenure

7 mos

Current Experience

Gromo

Marketing Manager

Oct 2025 – Present · 7 mos

Earnkaro

3 roles

Assistant Manager - Growth & Marketing

Jun 2023 – Nov 2025 · 2 yrs 5 mos

ActivationsGrowth StrategiesWhatsAppWhatsApp MarketingCustomer EngagementGrowth Marketing+19

Senior Associate - Customer Strategy & Retention Marketing

Jul 2022 – Sep 2023 · 1 yr 2 mos

OnboardingActivationsMessagingCleverTapWhatsApp MarketingCustomer Engagement+20

Customer Strategy & Retention Marketing

Feb 2022 – Sep 2023 · 1 yr 7 mos

OnboardingCustomer RetentionCustomer JourneysMarket Segmentation

Cashkaro.com

2 roles

Marketing Associate

Aug 2021 – Feb 2022 · 6 mos

Deals and Promotions Analyst

Jun 2020 – Aug 2021 · 1 yr 2 mos

Mslgroup

Digital Marketing Intern

Sep 2019 – Dec 2019 · 3 mos · New Delhi Area, India

Anytime fitness

Sales And Marketing Intern

Feb 2019 – Mar 2019 · 1 mo

Livpure private limited

Digital Marketing Intern

Jun 2018 – Jul 2018 · 1 mo · Gurgaon, India

Research Experience:
Carried out an extensive research for Livpure brand:
Prepared a SWOT analysis on Livpure & its key competitors in the Indian market
Performed a detailed research on the water purifier market in India which played an essential part
in launching the new website- Safedrink.in.
Drafted a research questionnaire on customer experience for Safedrink
Conducted an in-depth analysis of both Livpure & Safedrink website. Prepared a presentation,
suggesting changes to help the website become more user friendly vis-à-vis demands and
expectations of the modern-day consumers
Content Experience
Created content repository of consumer engagement messages for Livpure for communication
platforms’ like WhatsApp
Drafted various content pieces such as blogs/articles on industry topics for both Livpure and
Safedrink
Digital Experience
Worked closely with the team for the video of Sachin Tendulkar #SachinUnfiltered & prepared a
digital amplification deck for the campaign
Was also a part of the campaign #WaterAmbassador
Prepared an Off-Page SEO presentation for Safedrink to help them garner better visibility on
various digital platforms
Helped in connecting the brand with relevant social media influencer pages to generate higher top of mind recall for the various campaigns