Dec 2017 – Dec 2018 · 1 yr · Bengaluru Area, India

• I led Corporate Communications for the company in India, handling both external and internal
• communications for the brand and company in India, reporting to Head of Comms, Corp Affairs & CSR.
• Managing and supervising a corporate communications team of 3-4 members – including two
• internal communicators, an external communicator and a visual designer.
• Positive media coverage to product reviews of wide range of speakers, headphones and other
• audio products under various HARMAN brands – JBL, AKG, Harman Kardon, JBL Professional.
• Develop media strategies for current and new products, launches and promotions for the
• company in order to protect and enhance HARMAN’s reputation in the market.
• Work with HARMAN India leadership team and Business-Product leaders to understand the
• business priorities, objectives and develop and counsel effective PR and media plans to
• support the divisions.
• Supervise, manage and delegate responsibilities to PR agency and build relationship, credibility
• and review of products through industry analysts and media.
• Analyze media coverage and potential opportunities and develop responses when needed.
• Exponential growth in product review coverage including regional media and bloggers.
• Develop high quality, informative external content including press releases and social media
• posts.
• Managing content for global intranet website and internal e-mailers for various internal
• stakeholders.
• Managing the company’s external website for India – Harman.in . Transitioned the India website
• from an external vendor to an in-house team.
• Managing Corporate social media accounts of the company – Twitter, LinkedIn, and Facebook.
• Organizing quarterly employee town halls and other internal events.

Jan 2017 – Dec 2017 · 11 mos · Bengaluru Area, India

• Reporting to Head of Communications & PR and working alongside the 8-member PR team to
• drive meaningful communications & public relations initiatives in the media and non-mediascape,
• in one of the most dynamic and well-known Unicorn startups in India.
• Media relations and Engagement; Responding to and handling media queries on daily basis
• Crisis Management – Working closely with key stakeholders and Customer Support, legal and
• Safety teams
• Engage with influencers in both the physical and social / online world in the industry.
• While the role needs PR skills, there is even more stress on the 'R', building the right
• relationships in this new world, to drive perception and conversations about the brand and
• company.
• Liaising with internal stakeholders to relay feedback/ insights gained from conversations within
• the community.
• Driving PR initiatives for specific product categories – Ola Auto, Mini, Micro, Lux.
• Driving Driver Delight – Driver Partner related stories in the media.

Aug 2013 – Dec 2016 · 3 yrs 4 mos · Bangalore

• As the PR Manager, reporting directly to Global PR Head & Director - Marketing , I handled two roles : Traditional and Digital PR & Marketing.
• I supported the global Media and Public Relations initiatives of the company globally and worked with the public relations agencies / stingers as needed. I was also responsible for building the Digital Media strategy and managing the Digital Media presence of the company globally.
• I worked closely with the Global Corporate Executives, Senior leadership & Management , Internal Corporate Communications, HR and other support functions.
• UST Global Klout Score ( social media influence) improved from 41 to 80 (out of 100) in less than 6 months. UST Global is now listed as one of the top influential brands in social media in India.
• Traditional PR & Corp Marketing:
• Create and review press releases, Spot media opportunities and create news worthy media stories. Build and maintain relationships with media & journalists.
• Work on award nominations and speaking opportunities
• Support and run corporate events. Organized events like Meet & Greet with Chennai Super King Players. Associated #MeetCSKwithUSTGlobal campaign trended on twitter at No.2 position.
• Digital Media:
• Leading and Execution of a unified, coordinated company-wide global social media strategy and programs for specific business units.
• Manage social media reach, presence & engagement across key platforms such as Twitter, Facebook, YouTube, Slideshare, Google + and LinkedIn.
• Monitor and Brand listening. Share insights on trending negative topics which may require immediate attention.
• Coordinate with various verticals & BUs, functional teams to strategize and execute Social Media Campaigns to drive traffic, engagement and Brand Storytelling
• Social Recruiting - Helping the global talent acquisition team, brought in Social Recruitment in the company. Brought LinkedIn on-board.

Dec 2011 – Sep 2012 · 9 mos

• Head of Communications, Public & Media Relations (Voluntary / Non-paid position)
• Drives a volunteer team/task force to manage Communications, Public & Media Relations and various aspects of communications (internal & external ) related to Wikimedia India chapter and the Wikimedia movement in India.

Sep 2011 – Sep 2012 · 1 yr

• Serves as Executive Committee Member of Wikimedia India chapter ( non-profit organisation)

May 2008 – Jul 2013 · 5 yrs 2 mos · Bengaluru Area, India

• Currently working on QA Test Engineering team in Mobility, testing/regressing JUNOS for the Mobile Next Broadband Gateways at Juniper Networks.
• The MobileNext Broadband Gateway (MBG) supports the services required by 2G, 3G and LTE mobile networks. It provides the S/P-GW + GGSN functions in a mobile packet core. It is built on Juniper Networks MX Series 3D Universal Edge Routers and runs Juniper Networks JUNOS operating system.
• Involved in handling regressions and testing and owing features like Charging and LI (Lawful Interception).
• Previously worked on Testing/Regressions on JUNOS SDK, now known as Juniper Developer Network (JDN)
• Through the Juniper Developer Network (JDN) , Juniper Networks provides the Junos SDK to its customers and 3rd-party developers who want to develop applications for Junos-powered devices such as Juniper Networks routers, switches, and service gateway systems. It provides a set of tools and application programming interfaces (APIs), including interfaces to Junos routing, firewall filter, UI and traffic services functions. Juniper Networks also employs the Junos SDK internally to develop parts of Junos and many Junos applications.
• http://en.wikipedia.org/wiki/JUNOS#Junos_SDK

May 2006 – Apr 2008 · 1 yr 11 mos

Jul 2004 – May 2006 · 1 yr 10 mos