Shagun Malik

Brand Manager

New Delhi, Delhi, India4 yrs 2 mos experience

Key Highlights

Launched 5+ skincare products at Honasa.
Increased sales by 20% in 3 months.
Led a team of 40+ at Ramjas College.

Stackforce AI infers this person is a B2C marketing and product management professional with strong leadership capabilities.

Contact

Skills

Core Skills

Product DevelopmentMarket AnalysisMarketingBrand VisibilityLeadershipContent StrategyEvent ManagementRecruitment

Other Skills

Business StrategyCandidate SourcingCategory PlansCollaborationCommunicationCommunity BuildingContent CreationContent WritingDashboard DesignDatabase ManagementEmployee TrainingEngagement StrategyEvent CoordinationGoogle My Business ManagementGrowth Playbooks

About

Innovative. Driven. A Leader Ready to go above and beyond what is required! I am currently pursuing an MBA at Masters' Union, a new-age business school, where we 'learn business by doing business'. I firmly believe that small changes can lead to revolutionary impacts. At my core, I am a creative individual who loves to perceive the world through a lens of curiosity, constantly seeking new ways to innovate and inspire. As a 'Young Ninja' at Honasa Consumers Pvt Ltd, I embarked on an exciting journey, launching more than 5+ skincare products for The Derma Co. and bolstering Mamaearth's offline retail stores. This role enhanced my abilities in product development, strategic planning, and market analysis. During my tenure at Honasa, I realised 3 things about myself: - I put customer at the centre of all I do - I excel at execution of big ideas with given constraints - I trust my gut instincts but always seek data for decisions I hold an undergraduate degree from Ramjas College, where I developed essential skills in presentation, problem-solving, leadership, and strategy. These skills have been fundamental to my professional growth and have fueled my passion for management and strategic planning. With an intrinsic flair for management, I thrive on building ideas and hearing diverse perspectives. Inspiration often strikes me in the early morning skies, driving my creativity and ambition. I am always eager for an insightful conversation over coffee or, even better, a round of skydiving. Feel free to connect with me at shagun.malik_pgp2025_25219@mastersunion.org

Experience

Farmley

Brand Manager

Apr 2025 – Present · 11 mos · On-site

Mamaearth

Young Ninja

Jul 2023 – Jun 2024 · 11 mos

Business, Strategy & Growth
Increased sales by 20% in 3 months via a visual merchandising strategy & planogram optimization.
Generated ₹50L+ in 2 months via 20+ SMS campaigns, reaching 1L+ customers.
Led 8 EBO launches, crafting growth playbooks, category plans, and hiring strategies.
Designed new store layouts, aligning brand guidelines with material selection & customer journey.
Executed festival campaigns across 100+ stores, negotiating 10+ vendors, saving 20% on costs.
Operational Efficiency
Launched the Outmarch app, boosting efficiency by 30%, saving 4 hrs/store weekly.
Designed 10+ dashboards, trained 250+ employees, improving punctuality by 35% & achieving 98% compliance.
Brand Visibility & Consumer Engagement
Managed Google My Business (GMB) for 100+ stores, filtering 2500+ reviews monthly.
Executed 100 Stores Celebration, drawing 4,000+ attendees & influencers, amplifying brand visibility.

Business StrategyVisual MerchandisingPlanogram OptimizationSMS CampaignsStore Layout DesignVendor Negotiation+7

Placement cell, ramjas college

President

May 2022 – May 2023 · 1 yr

Chosen from 600+ candidates, to lead a team of 40+, effectively engaging with 75+ companies
Liaised b/w Cos. & students, framed policies, maintained database of 3700+ recruiters
Placed 400+ candidates in 2 years, securing total salary packages worth INR 6.2 Crores, highest CTC 21.5 LPA
Developed and executed a comprehensive content strategy that increased student engagement by 40% and improved information dissemination efficiency by 30%

LeadershipEngagement StrategyPolicy FramingDatabase ManagementContent Strategy

Illuminer counsel

President

Dec 2021 – Jun 2022 · 6 mos

Spearheaded a team of 35+, conducted training sessions, & partnered with 5+ colleges for collaborative initiatives
Hosted a 2-day career workshop featuring 20+ industry experts, attracting 400+ attendees, ensuring high engagement

TrainingEvent ManagementCollaborationLeadership

Ey

Summer Intern

Nov 2021 – Jan 2022 · 2 mos

Sourced & screened 150+ CA candidate profiles, reducing time-to-hire by 30% through efficient selection processes
Collaborated with multiple hiring managers, conducted 50+ interviews, and assessed candidates for 5+ departments

Candidate SourcingInterviewingRecruitment

Qnights: the ramjas quiz society

Member

Jan 2021 – Apr 2022 · 1 yr 3 mos · Delhi, India

Organized and coordinated 10+ quiz competitions, including inter-college and national level events, with participation from over 500 students
Secured sponsorships and partnerships worth INR 5,000 for quiz events, enhancing the overall quality and scale of the events

Event CoordinationSponsorship ManagementEvent Management

Tellygupshup

Content Writer

Dec 2020 – Feb 2021 · 2 mos

Launched 3+ successful marketing campaigns, contributing to a 25% increase in brand visibility and engagement
Optimized all written content with SEO strategies, leading to a 25% boost in search engine rankings and an increase in organic traffic.

Content WritingSEO OptimizationMarketing

Inside du

Co-founder

Nov 2020 – Apr 2023 · 2 yrs 5 mos

Spearheaded Inside DU with 90+ SEO-optimized blogs while leading team of 20+ interns
Created a community of 8000+ followers organically across Youtube, Instagram & LinkedIn

SEOContent CreationCommunity BuildingContent Strategy