Akshara Pantawne

Product Manager

Mumbai, Maharashtra, India3 yrs 9 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in MarTech-driven personalization strategies.
Proven track record in optimizing user journeys.
Strong engineering background with data-driven approach.

Stackforce AI infers this person is a MarTech expert specializing in personalization and digital optimization.

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Skills

Core Skills

Martech Strategy & PersonalizationUser Journey Optimization

Other Skills

A/B TestingAI-Driven RecommendationsAdobe Experience Platform (AEP)Adobe IllustratorAdobe PhotoshopAdobe TargetCampaign ManagementContent StrategiesDigital MarketingFigma (Software)Generative AI for MarketingGoogle GeminiMultivariate TestingPersonalizationProblem Solving

About

MarTech | Personalization | Digital Optimization I started in Product Design, intentionally choosing to craft better user experiences. But through campus placement, I landed in MarTech, a space where data, automation, and experimentation shape digital journeys at scale. Now, as a Product Owner at Axis Bank, I specialize in MarTech-driven personalization, leveraging Adobe Target, AI-powered recommendations, A/B & multivariate testing (MVT), and behavioral targeting to optimize user journeys across web and mobile platforms. I work at the intersection of marketing, data, and technology, driving real-time experimentation, cross-channel optimization, and strategic content delivery to improve customer engagement and conversion rates. With an engineering background from IIT Roorkee (IITR'23), I take a data-driven, analytical approach to crafting seamless, high-impact digital experiences. 🔹 Key Skills & Expertise - MarTech Strategy & Personalization | AI-Driven Targeting | Behavioral Insights - Adobe Target | A/B & Multivariate Testing (MVT) | Auto-Target, Auto-Allocate - User Journey Optimization | Digital Growth & Retention Strategies - Omnichannel Personalization | Website & Mobile App Optimization - Conversion Rate Optimization (CRO) | Data Analytics & Performance Tracking 🚀 Passionate about leveraging technology to personalize experiences at scale and continuously optimizing digital touchpoints to maximize engagement.

Experience

Axis bank

2 roles

Senior Manager

Promoted

Apr 2025 – Present · 11 mos · Mumbai, Maharashtra, India

Manager

Jul 2023 – Apr 2025 · 1 yr 9 mos · Mumbai, Maharashtra, India

Personalization & Digital Optimization: Driving real-time, behavior-based personalization using Adobe Target (Auto-Target, A/B & Multivariate Testing, AI-driven recommendations) to enhance user engagement and conversions.
AI-Driven Recommendations & Experimentation: Implementing AI-powered product recommendations and structured A/B & MVT testing, optimizing banner placements, customer journeys, and content delivery to drive higher CTR and engagement.
Campaign Management & Deployment: Leading end-to-end campaign execution, ensuring seamless deployment of personalized experiences across web & mobile while optimizing banner placements and content strategies for higher impact
🚀 Bridging data, technology, and marketing to create user-centric experiences that drive business growth.

Adobe TargetA/B TestingMultivariate TestingAI-Driven RecommendationsCampaign ManagementMarTech Strategy & Personalization+1

Nextleap

Top Product Design Fellow

Jun 2022 – Present · 3 yrs 9 mos

Farmart

Product Design Intern

Jun 2022 – Sep 2022 · 3 mos · Gurugram, Haryana, India · Remote

📍 Key Achievements:
25% increase in user engagement: Redesigned FAQ & Community sections, improving interaction and content discoverability.
15% reduction in onboarding drop-off: Revamped onboarding flow to remove friction points and improve user retention.
Market Positioning & Competitive Analysis: Conducted in-depth analysis of 4 key competitors, driving insights for product scalability and expansion.