Aniruddha Zalani

AI Researcher

United States8 yrs 8 mos experience
AI ML PractitionerAI Enabled

Key Highlights

  • Led machine learning initiatives at Meta.
  • Architected data infrastructure at ShareChat.
  • Developed advanced real-time systems for content optimization.
Stackforce AI infers this person is a Machine Learning Engineer with expertise in Social Media and Data Science.

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Skills

Core Skills

Machine LearningProduct StrategyData ScienceRecommendation SystemsDeep LearningImage ProcessingSensor Fusion

Other Skills

3D VisualizationArtificial Intelligence (AI)CC++Data Processing PipelinesData StructuresDebugging ToolsFeature StoresJavaJavaScriptLaTeXLinuxMatlabMySQLPHP

About

With over seven years of experience in the tech industry, my journey has led me to Meta, where I currently innovate as a Machine Learning Engineer focused on enhancing Instagram's Reels recommendations. Previously, I sharpened my data science acumen at ShareChat, contributing to the team's success in user engagement and content personalization. My core competencies lie in computer science, algorithms, and programming, honed by tackling complex challenges in content ranking. At Meta, I am committed to leveraging these skills to refine creator content curation, aspiring to align my work with our mission of building community and bringing the world closer together. My goal is to continuously contribute to a team that values cutting-edge technology and fosters diverse perspectives.

Experience

Meta

Machine Learning Engineer

Aug 2022Apr 2025 · 2 yrs 8 mos · San Francisco Bay Area · On-site

  • ◦ Drove product strategy for WhatsApp’s messaging API, presenting results to director-level stakeholders. Built the team from ground up interviewing and hiring 4 engineers.
  • ◦ Led development of a transformer-based targeting model optimizing message relevance for 50M+ businesses, increasing yearly ad revenue by $23M through dynamic bid adjustments and real-time user intent classification.
  • ◦ LLM based Integrity Enforcement System: Designed and deployed an advanced LLM solution that automates real-time detection and mitigation of policy violations, reducing impersonation spam and incorrect message classifications by 50% and significantly boosting platform trust.
  • Instagram Reels Recommendation,
  • ◦ Spearheaded a team of 2 engineers to diagnose and resolve performance gaps and ranking biases, optimizing both TTSN and MTML models.
  • ◦ Designed and deployed a comprehensive debugging tool tailored for creator content, empowering engineers to accurately assess and enhance post reach and performance during the initial onboarding phase.
  • ◦ Drove advancements in production systems by integrating inspiration-based models and leveraging creator-to-creator graphs, directly contributing to increased reshares and session times.
Machine LearningProduct StrategyTransformer ModelsReal-time SystemsDebugging Tools

Sharechat

2 roles

Staff Data Scientist

Oct 2021Aug 2022 · 10 mos · Bengaluru, Karnataka, India

  • Architected and Led End-to-End Feed Infrastructure: Directed the design and implementation of robust feed infrastructure, recommendation systems, feature stores, and data processing pipelines for Moj, resulting in a 15% increase in daily user engagement and a 30% reduction in latency.
  • ◦ Advanced Candidate Generation Techniques: Spearheaded the development of various candidate generators using techniques such as FFM, GNN, word2vec, knowledge graphs, and sequence modeling, which collectively boosted content discovery rates by 18%.
  • ◦ Innovative Ranking System Implementation: Built a sophisticated ranking engine integrating DeepFM and Wide & Deep networks to generate a final, personalized ranking of posts, driving a 22% improvement in click-through rates and overall user satisfaction
  • ◦ Cross-Functional Team Leadership: Mentored and managed a multidisciplinary team of data scientists and ML engineers, driving a 40% improvement in project delivery speed and boosting innovation across the team.
  • ◦ Scalable ML Platform Development: Engineered a high-performance ML platform capable of supporting real-time feed generation for 100 million daily active users, leading to a 20% uplift in feed relevance and a 15% increase in session durations.
  • ◦ Comprehensive Feed Generation Strategy: Devised and executed a multi-faceted approach to feed generation—including cold start, candidate generation, diversity, and adaptability—that contributed to a 35% rise in user retention.
Data ScienceRecommendation SystemsFeature StoresData Processing PipelinesMachine Learning

Lead Data Scientist

Dec 2018Oct 2021 · 2 yrs 10 mos · Bengaluru, Karnataka, India

  • Plagiarized Content Identification: Visual Similarity Modeling: Built a pipeline using finetuned ResNet to extract image features, with similarity metrics and ANN algorithms for efficient duplicate detection. Reduced manual reviews by 60%, achieving 90% precision and 85% recall, thus enhancing content originality and integrity.
  • ◦ Real-Time Inference Service: Developed a GPU-CPU hybrid service using TensorRT and XLA to deploy deep models (CNNs, transformers) with custom batch scheduling and asynchronous processing. Integrated TensorRT to optimize deep learning models—reducing precision where applicable—and employed XLA to compile and optimize operations on the CPU, enabling high batch processing with minimal overhead. Achieved an overall latency reduction of 2x and cost reduction of 3.5x.
Image ProcessingDeep LearningReal-time InferenceTensorRTXLA

Qplum

Data Scientist

Feb 2017Dec 2018 · 1 yr 10 mos · Bangaon Area, India

Visa

Senior Software Engineer

Aug 2016Feb 2017 · 6 mos · Bengaluru Area, India

Samsung

Intern

May 2014Jul 2014 · 2 mos · Bengaluru Area, India

  • Trajectory Estimation for Wearable Devices
  • Accurately estimated trajectory using IMU sensor for object moving in three dimensions
  • Used sensor fusion techniques with quaternion based Kalman filter for correcting orientation
  • Built a 3D visualization tool using OpenGL to analyze the swing motion in Golf
Sensor Fusion3D Visualization

Education

Indian Institute of Technology, Kanpur

Master's Degree — Computer Science

Jan 2015Jan 2016

Indian Institute of Technology, Kanpur

Bachelor's Degree — Computer Science

Jan 2011Jan 2015

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