Jun 2023 – Apr 2024 · 10 mos · Bengaluru, Karnataka, India · Remote

Mar 2022 – May 2023 · 1 yr 2 mos · Gurugram, Haryana, India

• Led the Revamp of core workflow for creators to create shopping videos, maintaining 100% content throughput and bringing 5x improvement in product selection.
• Conducted A/B experiments to leverage the right video content by repositioning the videos on the PDP, reaped a 10% increment in product page conversion and 10x improvement in engagement
• Guided a cross functional team to build a comprehensive Creator-Content dashboard providing insights into creator throughput, efficiency and satisfaction
• Built a new monetary incentive plan for shoppy creators

Jul 2020 – Mar 2022 · 1 yr 8 mos · Bengaluru, Karnataka, India

• Received Excellence Award for consistent performance.
• Worked on conversion optimisation study closely with the PMs and designers to understand user pain points at each step, which resulted into 5% increment in revenue.
• Created an ML-based model to predict affinity of a user towards purchasing add-ons, resulted in 14% increment in revenue
• Contributed immensely to the growth of sales through the amazon portal by setting up continuous monitoring, identifying barriers to growth and eventually coming up with suggestions, which resulted in 30% increase over a period of 3 months. Was awarded Excellence award as a result of consistent performance.

Jun 2019 – Jul 2020 · 1 yr 1 mo · Gurugram, Haryana, India

• Responsible for drawing visibility, automated reports and insights on metrics for the complete payment funnel eg. success rates, payment activate rate, PG cost, refund TATs, chargebacks and net realized revenue for payment methods in more than 10 countries.
• 1) Worked on the optimization of high chargeback rate under the VISA chargeback program for the OYO US cards payments. This project helped bring down chargeback rate by 0.4% and helped Oyo save $20,000/month penalty risk.
• 2) Aided PMs with the recovery problem for India in order to improve the contribution margin for OYO, by analysing the prepayment funnel for users and insights on failure reasons and resulting in gain of 10% in payment success rate.
• 3) Intelligent Bin based gateway routing using cost v/s card failure rate trade-off resulting in drop of 7% in card failure rate for India.
• 4) Built the entire global payments reporting solution from scratch for OYO by gathering the requirements, defining KPIs with the senior leadership, standardizing the definitions and building dashboards using Metabase
• 5) A/B testing of designs, integrations across channels (web/app/mweb) by working closely with developers and technical support professionals resulting into increase of 5% in conversion rate.

May 2018 – Jul 2018 · 2 mos · Mumbai Metropolitan Region

• Worked on geospatial clustering using Voronoi partitioning and Anomalies detection on energy consumption data.

May 2017 – Jul 2017 · 2 mos · India

• Worked on a project to install 1000 Solar Rooftop across Rajasthan. Developed and enhanced my skills in Business Development. Strategized pitching process and content for the presentations and website of Raysexperts.