Roshini Fernando

Associate Partner

Mumbai, Maharashtra, India10 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in product marketing and user growth strategies.
Proven track record in driving engagement through high-impact campaigns.
Strong analytical skills with a focus on data-driven decision making.

Stackforce AI infers this person is a B2C marketing strategist with expertise in product growth and user engagement.

Contact

Skills

Core Skills

Product MarketingUser Growth

Other Skills

Business InsightsBusiness StrategyConsumer MarketingContent MarketingContent StrategyData AnalysisMarket ResearchMicrosoft ExcelMicrosoft PowerPointSocial Media

About

Marketing & Product professional with in-depth experience across digital marketing,user growth, product marketing & personalisation, product development and business excellence. I have a keen interest in the Consumer Tech space, with a specific focus on product strategy and growth marketing. Interests: Marketing Strategy, Product Marketing, User Growth, Product Management,Brand marketing Email : roshinif2019@email.iimcal.ac.in

Experience

Zee entertainment enterprises limited

2 roles

Associate Director

Promoted

Sep 2024 – Present · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

Senior Manager, Customer Experience

Apr 2021 – Sep 2024 · 3 yrs 5 mos · Mumbai, Maharashtra, India · On-site

Hotstar

Assistant Manager, Content and platform marketing

Apr 2019 – Mar 2021 · 1 yr 11 mos · Mumbai Area, India

Formulated content strategy, content positioning for user clusters in US,CA,UK for IPL ,World cup [‘19]
Initiated product improvements to address pain points for retaining IPL audience with engaging GEC
Enhanced on-platform personalisation, recommender system & increased unique visitor count by 13%
Activated high impact campaigns in US,CA to drive engagement; exceeded annual target in 9 months
Drove content acquisition for international, expanding catalogue with documentaries, kids,NEWS, fashion content

Content StrategyContent MarketingUser GrowthProduct MarketingData Analysis

Unilever

Sales And Marketing Intern

Apr 2018 – May 2018 · 1 mo · India

Strategised 6P activation plan to revive hand wash segment by increasing growth, market share(MD) Conducted in-depth interviews(CHV)with 10+ target groups (behavioural segmentation) for need gaps
Analysed Nielsen, IMRB db for all channels; Interviewed 25+ MT,GT stores to analyse retailer viewpoint
Analysed lost distribution by visiting RS points during sales beat in West Bengal, North East