Mar 2019 – Jun 2020 · 1 yr 3 mos · Bengaluru Area, India · On-site

• As part of the relatively young & talented marketing team, I am responsible for undertaking projects (both short and long term) that are aimed at three core objectives: promote Tracxn as a formidable start-up related data analytics provider among the target audience, work on creating the right brand image, and ultimately generate qualified business leads that can be turned into paying clients.

Apr 2017 – Feb 2019 · 1 yr 10 mos · Gurgaon, India · On-site

• My experience in the corporate world primed me for this responsibility I took up at the behest of my family. I took a short break from my corporate career to assist my family in setting up a new food brand named 'Iamwaffle'. It's a chain of cafes centered on 'happiness' theme & has now reached a total of 3 outlets. I was involved in the conceptualisation of the brand, and now look at the marketing initiative as well as new business opportunities & tie-ups.

Jul 2014 – Apr 2017 · 2 yrs 9 mos · Bengaluru, Karnataka, India · On-site

• As part of the commercial team which handles the SME businesses for Citibank, I looked after two major segments:
• 1. Start-up division at Citibank : It is a niche grouping within our SME business, focused on catering to the needs of start-ups.
• As part of my job, I get to meet a lot of creative & bright people with radical ideas, which makes the whole experience a very interesting & fulfilling one.
• This role of mine has also been instrumental in demonstrating the power of networking to me(something I didn't get to experience in my previous roles). Thanks to it, I have been able to cultivate a rich network of professionals which includes the various stakeholders comprising the start-up ecosystem, something that's proving to be highly valuable.
• 2. SME business : At the end of my management associate stint, I was made a part of the commercial team where I became what in Citibank is known as Citibusiness Counselor.
• I was given a portfolio of 400+ existing clients with a turnover between INR 0-130 Cr. with an aim to assist them in their foreign currency dealings, sell them new banking products, all as a part of increasing their wallet share & the overall revenues from these existing clients. At the same time, I was also tasked with acquiring new clients by working with the team of relationship managers assigned to me
• In this role, I learned the art as well as the science behind sales and closures. Being an out and out sales role, I had my targets to be met and a lot of daily tasks to be accomplished which helped me learn how to juggle various responsibilities by prioritising, deligating and meeting deadlines. Not to forget, I forged some great relationships with these people and learned a great deal about handling critical relationships.