Jan 2023 – Feb 2025 · 2 yrs 1 mo · Bengaluru, Karnataka, India · Remote

• Highlights:
• a. Crafted solutions for event management and hosting with an organisation’s intranet - events calendar and event syncing with users’ org calendars, largely impacting event creation, hosting and integration rates.
• b. Leading design for Simpplr mobile app - launching several features including enterprise search, recognition rewards, offline sync, file download along with maintaining and managing app wide solutions.
• c. Crafted analytics design system to ensure behavioural and visual consistency across the plethora of analytics features and dashboard across the web app.
• d. Leading designs for video and audio experiences for web app - crafting solutions for video analytics, video transcript editing, audio player solutions, among others.

Jun 2022 – Jan 2023 · 7 mos · Bengaluru, Karnataka, India · Hybrid

• -Crafted solutions around transactions and POS (Point of Sale) experiences for the Khatabook web and mobile app. Led initiatives in building and managing their cross-platform design system.

Aug 2021 – Jun 2022 · 10 mos · Gurugram, Haryana, India · Remote

• Key highlights:
• a. Responsible for core design solutions in the Airtel Thanks App. Designed Airtel Rewards, which significantly increased DAU (Daily Active Users) and GMV (Gross Merchandise Value). Led the design of Missed Call Alerts as a specialized project and solved for the global navigation system across the Thanks App
• b. Introduced unified recharge journeys with improved usability to promote consistent recharging behavior on the web and app, resulting in a 15.2% increase in conversion rates and a 12% boost in CSAT scores.
• c. Led efforts in building and maintaining the design system for Airtel Digital. Introduced molecular-based maximised-organism framework to efficiently tackle various diversifications across the system, along with advanced design tokens.

Oct 2020 – Aug 2021 · 10 mos · Gurugram, Haryana, India

• Highlights:
• Spearheaded simultaneous releases of multiple products within 11 months, including a website redesign, app updates, and a beta Corporate Product Suite. Managed an 8-member product team to ensure top-quality design deliverables and develop optimal product strategies across all platforms.
• Played a pivotal role in securing ₹4 Cr in pre-Series A funding led by IPV, greatly advancing the organization's growth.

Nov 2019 – Oct 2020 · 11 mos · Gurgaon, India

• Highlights:
• Crafted experiences for multiple products, including Payouts (reduced drop-off rate from 55% to 15%), Business Dashboard for enterprise merchants, and a Neo- banking product ( POC for a much larger product down the roadmap).
• Led research for an innovation project targeting Long-tail merchants, creating unique offerings that opened a new revenue stream and increased SMB GMV.
• Creator of COIN - the Design System of OnePayU that helped the organisation reduce average feature development time from around 2 weeks to just two hours.

Jan 2019 – Oct 2019 · 9 mos · York, United Kingdom · On-site

• Highlights:
• a. Worked on research projects centering around trust and privacy settings on Facebook (UK) mobile app unearthing meaningful impacts marked by an increase of 35% on overall SUS scores among the test samples. Relevant correlations also paved ways for reducing number of settings for increased trust metrics.
• b. Developed a training framework for customer service and experience teams across all central libraries of the Department of Information Services, University of York, that improved training satisfaction by 75% and reduced training time by 80% [approximate measures measured through surveys]

Jun 2018 – Aug 2018 · 2 mos · Bangalore, India

• Highlights:
• a. Redesigned their existing android application with the incorporation of new functionalities that had significant impacts on customer acquisition and retention.
• b. User research on exploring unique user needs on social interaction perspective, mostly through qualitative methods.

May 2017 – Mar 2018 · 10 mos · Durgapur Area, India

• Highlights:
• a. Responsibilities included managing and leading a team of 15 members comprising of 7 designers and 8 developers, producing visual and web experiences.
• b. The visual design works comprised of creative designs for social media promotion through platforms like Facebook and Instagram.
• c. The print design jobs included designing posters, banners, flex designs, certificate designs, business card designs, invitation card designs, digital illustrations etc.
• d. Additionally, web design and development included designing experiences for AAROHAN, which is being redesigned annually according to the theme of the fest.

May 2017 – Jul 2017 · 2 mos · Ranchi Area, India

• Academic internship under the supervision of Prof. Pritee Ray, IIM Ranchi.
• The research paper entitled "Optimising financial operations of a multi-vendor organization" looked into the analysis of the revenue optimisation techniques in the financial management of news-vendor organizations and the application of the same technique for financial optimisation in a capital-asset model.

Jun 2015 – Mar 2018 · 2 yrs 9 mos

• Highlights:
• a. Worked with more than 15 organisations (with more density on early-stage startups - Industries: Edtech, E-commerce, M-commerce, Social/entertainment, etc.) in projects involving bringing concepts into life, POC (Proof of concept), user testing, etc., in products ranging across a wide range of devices and platforms.
• b. Worked on multiple visual design projects involving aspects of branding, print media design (banners, flex, poster design, etc.), social media and marketing collateral (Instagram, Facebook, Emailers, etc.), illustrations, motion graphics, etc.