Vivek Kumar A.

Brand Manager

Gurugram, Haryana, India9 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in brand management and marketing strategy.
Proven track record in executing integrated marketing campaigns.
Strong vendor management and client relationship skills.

Stackforce AI infers this person is a Marketing Professional with expertise in Brand Management and E-Commerce strategies.

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Skills

Core Skills

Brand ManagementMarketing Strategy

Other Skills

AutomotiveB2B MarketingBrand CommunicationBrand DevelopmentBrand PerformanceBrand PositioningBrand StrategyBrandingBranding & Identity MarketingBusiness advisorBusiness-to-Business (B2B)Cold CallingConsultingCorporate BrandingCustomer Relationship Management (CRM)

Experience

Digital convoy

Senior Brand Manager

May 2021 – Present · 4 yrs 10 mos · Gurugram, Haryana, India · Hybrid

Led cross-functional teams in marketing campaign management.
Cultivated community building and improved customer retention.
Managed digital marketing initiatives for lead generation via content creation.
Directed brand strategy, market positioning, and corporate branding for diverse clientele.
Managed vendor relationships, overseeing budget management, negotiation, and project delivery.
Conducted market research and analysis to inform strategic planning and enhance brand performance through effective market planning.
Ensured adherence to brand guidelines and optimized campaign effectiveness using performance metrics and conversion rate optimization.
Executed integrated marketing campaigns across ATL & BTL and digital marketing (including SEO, Email
Marketing, Paid Social Media) to drive customer acquisition.
i to ave dust ares aque. B, and digital marketing (including SEO, Emal
Worked with reputed brands including Paras Health, MTV Roadies, RR Group of Institutions, Aura, Apollo 24/7, and multiple emerging e-commerce brands, delivering tailored brand solutions and integrated campaign executions.

Positioning (Marketing)Vendor ManagementMarket ResearchBrand PerformanceBrand ManagementBrand Development+31

Mateo x

Marketing Manager

Jan 2017 – Apr 2021 · 4 yrs 3 mos · Hybrid

Played an active role in business planning and strategic brand initiatives.
Tracked campaign performance metrics to improve reach and acquisition.
Leveraged consumer insights to inform positioning and campaign direction.
Collaborated with cross-functional teams to align brand and business goals.
Conducted in-depth market analysis to shape data-driven campaign strategies.
Coordinated with creative and media teams to ensure cohesive brand messaging.
Built and maintained long-term client relationships through effective communication.
Developed and supported brand strategy, identity, and positioning across B2B brands.
Planned and executed integrated campaigns including digital, influencer, and performance marketing.