Jun 2023 – Aug 2023 · 2 mos · Remote · Remote

Aug 2022 – Jun 2024 · 1 yr 10 mos · New Haven, Connecticut, United States

Mar 2022 – Jun 2022 · 3 mos

Jul 2021 – Mar 2022 · 8 mos

Oct 2019 – Jul 2021 · 1 yr 9 mos

Jan 2018 – Jan 2019 · 1 yr · San Francisco Bay Area

Jan 2018 – Jan 2018 · 0 mo · San Bruno, CA

• It is my job as a Corporate SDR to ensure the market understands what Dynamic Signal does, why it matters, and how our platform works to solve your problems. This requires a strong knowledge of our category, competition, our product, and the specific use cases that relate to the companies and industries we sell to. When I do this well, I generate sales opportunities, interest, and pipeline for the company.
• Technology has changed the way we communicate, costing enterprises time and money. Companies need to communicate with employees in a more personalized way that mirrors how we all interact in our everyday lives. Informed employees are more productive, engaged, and more likely to become advocates for your brand.
• Dynamic Signal allows world-class companies to increase productivity and engagement with the only platform trusted by global leaders. Our platform is the control center for company communications. Deliver relevant, timely, approved content anywhere, anytime that employees can safely share.
• If you would like to learn more about how Dynamic Signal can help your company cut through the noise I’d love to connect.
• email: Slin@dynamicsignal.com

Jan 2017 – Jan 2017 · 0 mo · Mountain View, California

• Managed controllership role (monthly budgeting, forecasting and close cycles) for Compliance and IOT product teams
• Calculated and dollarized headcount, formulated allocation methodologies, and constructed a product P&L for R&D in Enterprise Security Org
• Led cost savings and variance to budget analysis for the understanding of all business partners

May 2016 – Aug 2016 · 3 mos · Mountain View, California

• Supported user accessibility testing, training and troubleshooting for the initial launch of an online tool that provides upper management visibility on resource allocation across the entire company on a granular level (i.e. employee function, department, product line, etc.)
• Evaluated cost drivers and formed standard costing model durable enough to capture 90+% variability of actual cost allocations

Jan 2016 – Jan 2017 · 1 yr

• Obtained clients, while managing and leading a team of 35 project managers and consultants, tasked with conceiving our client’s business solutions.

Jan 2015 – Jan 2016 · 1 yr

• Managed a team of consultants to offer strategic consulting services with industry analysis and recommendations for customer acquisition, pricing, product development strategies to two Bay Area based technology startups
• Client: Lumio; a modern lighting book lamp. Designed a client project around consumer analysis and market expansion. Devised scalable expansion strategies towards company's museum market within the US and devised a distribution model to match increasing demand.
• Client: FireChat; a wireless, mesh-network messaging app. Created project covering product functionality and expansion strategies, as main users were individuals struck with consistently poor cellular service in 3rd world countries and areas of disaster (hurricanes and earthquakes). Worked with the product team performing AB testing of the app handling in open spaces and modeled the functionality in Tahiti. Ultimately identified the viability of 3 target cities and setup communication with local marketing leads.

Aug 2013 – Jan 2015 · 1 yr 5 mos

• Conducted extensive market research and competitive analyses to generate recommendations on product UI/UX, growth potential domestically and internationally, monetization plans, pricing models, and marketing and integration strategies.
• Client: LiquidSpace – a room reservation firm (Airbnb for professionals). Conducted focus groups with college students and worked with university room reservation service to identify pain points for consumers. Recommended the target personas and a replicable penetration strategy at any university.
• Client: Ambronite – an organic meal replacement, whose offerings are similar to Soylent and protein shakes. This project was about digitizing their online presence and marketing strategy.
• Client: Circa – a summarized news aggregator app offering quick, digestible news under 500 words. Identified randomness problem because editors summarized scores of articles everyday but were not able to cover all major news stories.

Apr 2015 – Sep 2015 · 5 mos · San Francisco Bay Area

• Assessed Bay Area VCs and top US telecom carrier investments and acquisitions by creating investment trend reports and performed data analysis to identify potential strategic investment opportunities
• Aided manager in preparation of pitch decks of IOT startups and SF startup incubators seeking venture capital funding
• Finalized valuation for several “smart home” devices, robotics and AI startups (notably, evaluated the startup valuation for robotics company Jibo and did due diligence under manager guidance to close a $11M series A round investment with 4 VCs)

Dec 2014 – Jan 2015 · 1 mo · San Jose, California

• Furnished specific recommendations on how the firm markets its services to individuals and other businesses in support of the COO
• Analyzed the viability of pursuing a new line of services known as Family Office Services for high net worth individuals
• Pinpointed specific trigger situations for clients that require multi-generational wealth management and succession planning

May 2014 – Aug 2014 · 3 mos · Milpitas, CA

• Produced a multi-interaction analysis on FireEye influences on leads to understand the ROI for different marketing campaigns
• Scrutinized and resolved data standardization problems by segmenting on job title, acquisition program, cost and industry
• Authored localized global forms for APAC and EMEA to reduce unnecessary form creation for different marketing campaigns
• Created persona campaigns in Marketo based on level of decision-making to best facilitate lead acquisition programs
• Designed an automated Marketo program that establishes an inappropriate-lead removal process to filter out bad leads and generate secondary offers to efficiently streamline transactional emails and landing pages for future email campaigns