Oct 2018 – Jan 2020 · 1 yr 3 mos · DEHI

• Developed from the scratch eCommerce & Modern Trade business, reached to 40 crores in 1st year and reported profits.
• Grown the Casual & Sports BU by 45% for Multi Brand Outlets & Wholesale vertical, touching annual turnover of 200 crores.
• During the tenure, team increased the active distribution network from 350 to 550 distributors and retail coverage from 20,000 outlets to 45,000 outlets across Pan India.
• E-commerce: created the robust distribution network; created company’s direct marketplace for B2C & B2B portals; appointed regional distribution partners; started direct buying models with Cloudtail(Amazon Subsidiary), Retail Net(Flipkart Subsidiary); aligned partner for selling the liquidation stocks. Set-up the entire team, infrastructure, SOPs, policies framework from the base.
• Modern Trade: started business and ensured brand presence with retail chains selling footwear category includes Walmart, ABRL, Metro CC, Reliance Trends & Smart, Dmart, and Sarvana.
• Initiated the New Business venture with CPC & CSD domain.
• Realigned and re-launched the Retail Business of the company, which was low focus area of the organisation.
• Functions team management of Trade & New-Channels, Sales, Marketing, Digital Marketing, New Product Development, Business Planning & Analytics, Product Team, Operations, Demand Planning & SCM-Logistics, and Agencies.
• Executed Strategic Business Planning which accelerated the transformation in MBOs & Wholesale trade.
• Resourceful in managing turnaround in sales volume through several comprehensive S&D initiatives.

Apr 2014 – Oct 2018 · 4 yrs 6 mos · New Delhi Area, India

• Distribution Head from May 2013 to March 2014
• Responsible for delivery of Annual Operating Plan for General Trade & Wholesale division.
• Strategic planning and execution in retail-expansion increased outlets base from 35K to 80K in one year.
• Distribution expansion and consolidation strategy increased the distributors base from 550 to 900+ in one year.
• Demand planning/forecast accuracy rate increased to 75% from 50% through robust processes implementation.
• Distributors performance improvement through higher retail products-penetration & focus on retail merchandising.
• Planning & implementation of GTM strategy, Trade Schemes, R&R for trade & sales team.
• Channel Head from October’14 To Nov’18
• Developed New-Channels vertical from scratch which includes eCommerce Marketplaces, Large Format Retail/Modern Trade, CPC & CSD.
• Created 200cr vertical in 4 years from scratch and tapped all large key accounts.
• Set-up a Pan India distribution network from the scratch to support the vertical.
• Hired, trained and developed the entire team including Sales, Business Planning, Operations, Logistics, Product Development, Digital Marketing

Apr 2013 – Mar 2014 · 11 mos · New Delhi Area, India

• Sales Distribution Head ~ Pan India

May 2010 – Apr 2013 · 2 yrs 11 mos · Greater Delhi Area

• Handled annual turnover of 300 crore.
• Managed large field force about 200 work-forces: RSMs, ASMs, KAMs, SOs, and Merchandisers.
• Lead sales functions through general trade, chemist, confectionary, modern trade & horeca.
• Developed S&D capabilities across people, channel & trade.
• Build Sales-force Capability through
• Build distributor capability

Jan 2009 – Jan 2010 · 1 yr · Greater Delhi Area

• Prepaid distribution – Retail expansion through DPL target for the circle.
• Responsible for prepaid revenue for the circle, which was about 2000 crore per annum.
• Developing New-Channels for sales & alternate nonconventional outlets.
• Build Sales-force Capability through internal and external trainings on best sales practices.
• Team handling of prepaid sales & distribution expansion team.
• Develop, execute and monitor reward & recognition and sales initiatives programs for circle sales teams & cannels/trade partners.

Apr 2006 – Mar 2009 · 2 yrs 11 mos

• Handled annual turnover of 250 crore.
• Managed large field force about 150 work-forces: BDMs, ASMs, KAMs, SRs, and Merchandisers.
• Managed different sales functions through stationary, gift outlets, general trade, super markets, modern trade & B2B biz.
• Led change-management initiatives and programs in order to transform the entire sales force.
• Implemented FMCG best-practices to develop sales capabilities across people & channel.

Jan 2002 – Jan 2005 · 3 yrs · Guargaon

• Developed retail channel of Key Stand-Alone outlets of general trade.
• Set-up “OOH: Out Of Home Division” [Cinemas, Multiplexes, Colleges, Outdoor locations]
• Lead General Trade beverage sales & OOH teams.
• Handled annual turnover of 100 crore.

Apr 1997 – May 2000 · 3 yrs 1 mo · New Delhi Area, India(Operationally Handled - Different States)

• Foods & Beverages
• Sales - General Trade & Key Accounts