Apr 2023 – Sep 2024 · 1 yr 5 mos

• Projects
• Implemented OCR to auto read details from customer’s identity document. Increased the user
• verification rate from 72% to 90% and a further 5% increase is user retention
• Implemented user address verification to launch the app on the playstore. Decreased customer
• acquisition cost by 30%
• Created the KYC roadmap for the quarter which required stakeholder management against business,
• marketing, finance, cs, tax and legal functions to align priorities and customer impact.
• Created performance-based automation to disable payment modes during downtimes in pay-in.
• Improved the pay-in funnel conversion by 5% and increased daily revenue by 3%
• Designed and executed A/B tests to validate multiple hypothesis on improving pay-in success rate
• Onboarded Razorpay and implemented a retry mechanism to process payouts failed by Cashfree.
• Increased payout success rate from 92% to 99%
• Ideated, designed, implemented, conducted UAT and released UPI as a payment option in payout to all users. Increased the payout success rate from 80% to 92%

Dec 2021 – May 2023 · 1 yr 5 mos

• Projects
• Implemented taxation in the platform. Worked with finance, marketing, business, legal, tax teams to
• build a product strategy to compensate users for the taxes they pay on the platform.
• Built a duplicate user identification system that stopped revenue leaks happening from incentive
• misuse. Increased the platform margin by 3%
• Reduced collusion related fraud in games by over 60% by implementing a match making engine that
• prevented related users from playing together
• Analyzed data to identify patterns in fraud users. Used the insight to build a behavioral analytics
• product to block potential fraud users from the platform. Reduced cyber fraud complaints by 99%

Sep 2020 – Dec 2021 · 1 yr 3 mos

• Projects/Roles & Responsibilities
• Led end to end planning, development, and implementation of Click and Collect service for MUJI
• London’s e-commerce platform
• Implemented Offline mode and item recommendation in Mishipay app
• Complete ownership of the dashboard web app used by retail stores to visualize store operations and
• performance. Oversaw its entire lifecycle from ideation to post-release management
• Integrated Mixpanel in the app from scratch.
• Designed Mixpanel dashboard to visualize funnel conversion rates, user retention and more

Apr 2019 – Jul 2020 · 1 yr 3 mos · Kashipur Area, India

• Summary
• Managed ERP implementation and process design for various department in the office
• Automated and optimized process for lead tracking, nurturing and targeted marketing.
• Designed and implemented a chat bot for the website that would interact with potential customers.
• Measured metrics like lead generation count, sales team performance, feature usage, etc. and analyzed them to generate actionable insights

May 2015 – Jun 2018 · 3 yrs 1 mo · Chennai Area, India

• Projects
• Worked on US edition of Zoho Books
• Handled Banking section of Zoho Books to integrate various banks using third party integration and direct integration with PayPal and Stripe using OAuth
• Designed and implemented the Gulf edition of Zoho Books that included UAE and Saudi edition.
• Roles and Responsibilities
• Analysis, design and implementation of requirements for the UAE and Saudi Arabia edition of Zoho Books.
• REST API development and documentation for storage, calculation and retrieval of a large volume of accounting data using Java and MySQL.
• Mentoring and guiding a 3-member team focused on development for the various editions that come under Gulf countries.
• Also, handled one-to-one interaction with end customers to better understand their requirement and resolve any issues or problems they faced using the product