May 2023 – Feb 2025 · 1 yr 9 mos · Gurugram, Haryana, India · Hybrid

• Leading digital transformation and customer acquisition strategy for one of the largest banks across EMEA and South Africa.
• Digital Transformation & Acquisition Strategy
• Optimized conversion rates across digital channels through data-driven funnel analysis.
• Led customer journey transformation, addressing key friction points to improve end-to-end experience.
• Drove upper-funnel personalization initiatives, resulting in a significant uplift in CTR.
• Launched 5 dynamic yield use cases, doubling conversion rates and showcasing innovation at scale.
• Spend Stimulation & Portfolio Growth
• Designed and deployed a high-impact framework to increase credit card spend.
• Analyzed card transaction data to uncover behavioral insights and spending triggers.
• Combined quant and qual research to craft actionable customer segmentation.
• Partnered with strategic vendors to minimize audience overlap and expand reach.
• Delivered a 4x increase in average transaction value, boosting revenue and CLV.
• Sales Leadership & Performance Excellence
• Launched Nigeria’s first nationwide sales challenge to accelerate FCY card adoption across 5 leading banks.
• Reduced process complexity by 40%, increasing team efficiency and engagement.
• Developed gamified training modules and platform enhancements to support frontline sales teams.
• Surpassed sales targets by 70%, driving 50,000+ FCY card sales and establishing regional leadership.

Jul 2019 – Dec 2021 · 2 yrs 5 mos · Gurgaon, India

• At American Express, I played a pivotal role in the Credit Decision Science team, focusing on optimising Credit Risk models worldwide.
• Utilised advanced modelling techniques like XgBoosT and Random Forest to analyze new bureau and market-specific data, refining model performance.
• Proactively monitored and implemented model enhancements to ensure accurate credit risk assessment.
• Collaborated closely with Model Governance and Data teams to prioritise and seamlessly integrate model updates.
• Delved into customer behaviour nuances across diverse markets like France and Japan to assess the impact of new data.
• Employed advance- techniques to create derived variables from internal data, enriching the credit risk profile.

Feb 2017 – Mar 2019 · 2 yrs 1 mo · Gurgaon, India

• As a consultant for a multinational pharmaceutical company, I specialised in providing comprehensive analytics and strategic insights for product launches and market engagement.
• Here's how I contributed:
• Product Launch Analytics:
• Delivered crucial data insights to multinational pharma clients to support informed decision making during product launches.
• Addressed key data requirements and formulating strategies for successful market entry of new pharmaceutical products.
• Multi-channel Engagement:
• Strategically set targets for various engagement metrics to optimize marketing efforts and enhance brand reach.
• Evaluated the performance of multiple marketing channels to identify effective strategies for engaging healthcare professionals and patients.
• Utilised patient history from claims data to predict therapy switches, enabling proactive interventions and personalised patient care.
• Market Research:
• Conducted baseline studies for pre-assessing markets before product launches, ensuring informed market entry strategies.
• Employed regression models in market research studies to identify and prioritize key pillars of trust and value, guiding marketing strategies and brand positioning efforts effectively.
• In essence, my role involved leveraging data-driven insights and advanced analytics techniques to facilitate successful product launches, optimise marketing strategies, and enhance market understanding for pharmaceutical clients.

Jun 2016 – Jan 2017 · 7 mos · Bangalore

• Analysed web traffic utilising clickstream data from online tools like Omniture Site Catalyst,
• Discover, and Google Analytics.
• Utilised cross-channel analytics insights to enhance the online customer experience.
• Enhanced the digital real estate of clients, resulting in increased revenue.
• Understood client requirements and effectively communicated KPI reports and dashboards during
• client calls/discussions.
• Aggregated data and extract actionable insights to optimize conversions and lead generation.

Jun 2014 – Jul 2014 · 1 mo · Bengaluru Area, India

Mar 2014 – Mar 2014 · 0 mo · IIT-BHU