Prakash Verma

Operations Associate

Gurugram, Haryana, India7 yrs 6 mos experience

Key Highlights

7 years of experience in growth marketing.
Expert in product-led growth initiatives.
Proven track record in user acquisition and retention.

Stackforce AI infers this person is a growth marketing expert in the Consumer Tech and Fintech industries.

Contact

Skills

Core Skills

Growth MarketingPerformance Marketing

Other Skills

AdvertisingCRM & marketing automationCampaign ManagementCleverTapConversion OptimizationCustomer AcquisitionCustomer Lifecycle ManagementCustomer RetentionDigital MarketingDigital Marketing AnalyticsDigital StrategyDisplay AdvertisingGoogle AdsGrowth StrategiesGrowth analytics

About

Passionate about driving exponential growth for consumer tech companies through growth-focused problem solving and data-backed decisions. With 7 years of hands-on experience, I've helped scale user growth across acquisition, retention, and product-led initiatives. Growth-Focused Problem Solving through: 🔸 Product-led growth initiatives and experiments 🔸 CRM & marketing automation 🔸 Performance marketing - optimizing digital ad stacks for user growth and ROI 🔸 Growth analytics, research & consumer insights I'm excited to connect with fellow growth-driven professionals, marketing enthusiasts, tech disruptors, and founders. Let's collaborate, learn, and grow together!

Experience

Uber

Business Operations Manager - Rider Growth

May 2025 – Present · 10 mos · Gurugram, Haryana, India

Zomato

Senior Growth Manager

Oct 2023 – May 2025 · 1 yr 7 mos · Gurugram, Haryana, India · On-site

Drove user growth, product-led initiatives, and CRM strategy through a growth-focused, strategic lens.
Led cross-functional growth initiatives across product, marketing, and data to shape user retention and engagement strategy.
Managed a high-performing growth team and built scalable systems that powered intelligent, automated marketing at scale.

Performance MarketingGrowth StrategiesGrowth MarketingCustomer RetentionCustomer AcquisitionDigital Marketing+9

Bharatpe

2 roles

Senior Manager - Growth Marketing

Apr 2023 – Sep 2023 · 5 mos

Led growth, retention, and CRM initiatives across BharatPe, PostPe, and 12% Club. Worked on product-led growth strategies to improve merchant engagement and lending adoption. Designed and executed growth programs and tracks to drive repeat behaviour and increase merchant loan uptake.
Collaborated closely with product and data teams to build scalable frameworks and optimise performance marketing for user acquisition.

Performance MarketingGrowth MarketingCustomer RetentionDigital MarketingProduct MarketingCustomer Lifecycle Management+2

Manager - Growth Marketing

Sep 2021 – Mar 2023 · 1 yr 6 mos

Consumer growth through marketing, product innovations and automation.

Performance MarketingGrowth MarketingCustomer RetentionDigital MarketingMarketing AnalyticsMarketing Automation+2

Khatabook

Manager - Performance Marketing

Oct 2020 – Sep 2021 · 11 mos · Bengaluru, Karnataka, India · Remote

Managed user acquisition for Khatabook’s suite of products using paid marketing channels. Worked closely with product, analytics, and creative teams to optimize campaigns and scale new user growth.

Merkle sokrati

2 roles

Senior Business Analyst - Digital Marketing

Promoted

Apr 2020 – Oct 2020 · 6 mos

Planned and executed performance marketing strategies for B2C clients across industries. Managed campaign execution, analysis, and optimisation across ad-tech platforms (Google Ads, Meta Ads, etc)

Business Analyst

May 2019 – Mar 2020 · 10 mos

Groupm

Digital Marketing Executive

Jun 2018 – May 2019 · 11 mos · Bengaluru Area, India · On-site

Supported media planning and digital ad operations for major B2C brands. Focused on campaign setup, optimisation, and reporting across Google Ads and Facebook Ads.