Apr 2021 – Jul 2022 · 1 yr 3 mos

Feb 2020 – Apr 2021 · 1 yr 2 mos

Feb 2018 – Nov 2019 · 1 yr 9 mos

• Lead a team of 6 trainee decision scientists and decision scientists, in enabling the CRM team of the largest Fortune 100 Home Improvement Retailer of US understand the performance of their email campaigns, come up with strategies to increase email engagement by personalised targeting, analyse the impact of the campaigns by pre-post and test-control analysis and optimise overall email marketing efforts.
• Worked with the Digital Analytics team of a Fortune 100 financial services company and enabled strategic decision making by analysing the effectiveness of their digital marketing campaigns across various channels like Facebook, LinkedIn, Email and Paid Search and providing valuable insights about the performance of the campaign and interaction of customers with promotional content. Enabled multiple stakeholders to assess the health of the website by tracking and monitoring the activity and engagement of customers and their behaviour on various site sections of the website.
• Key responsibilities in the role of a team lead across two teams (more than 1 year of experience):
• Manage multiple projects handled by the team and ensure generation of actionable insights through quality work that addresses the exact business requirement
• Drive communication with the clients to understand the client’s business objectives, requirements, problem space and gaps in their current scenario
• Present analytical insights to multiple client-side stakeholders and provide data backed recommendations to improve their business
• Manage request intake of ad-hoc projects by defining the problem, estimating a fair deadline by factoring in the scale of the project, its resource requirement, and the team's existing bandwidth and communicating the timelines, progress and results
• Ramp up and mentor new joiners by transferring knowledge on client context, problem space, business problem, technologies, design thinking, project presentations and client communication

Aug 2016 – Feb 2018 · 1 yr 6 mos

• Worked with a leading pharmaceutical client to perform a spend pattern analysis on the disclosures of transfer of funds made by all the EFPIA compliant pharmaceutical manufacturing companies and healthcare providers to physicians during their market research and interactions with physicians. Provided valuable insights to stakeholders on how their company is spending in various categories of physician consulting as compared to the competitors.

Jun 2015 – Jul 2015 · 1 mo · Bangalore

• Conducted a detailed study on proximity cards, properties and operating principles of contactless smart cards and NXP reader library.
• Worked on the PSP GOP Extensions project which aims at providing software support to test reader IC and smartcard functionalities.
• Completed the task of validation of different products of NXP with various readers.

Jun 2014 – Jul 2015 · 1 yr 1 mo

• Responsible for creating content for the Website, social media posts and other promotional write ups
• Responsible for promotions and marketing of a large scale Go-kart race event called International Series of Karting, an initiative to promote motorsport engineering in India. As part of the core organising team, gained on-field experience in event management, communication, crowdfunding and sponsorship proposal pitch