Mudita Verma

CEO

Bengaluru, Karnataka, India15 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15 years of experience in e-commerce leadership.
Expert in AI-driven product management.
Proven track record in driving P&L growth.

Stackforce AI infers this person is a seasoned e-commerce and product management leader with a strong focus on AI integration.

Contact

Skills

Core Skills

Product StrategyStakeholder ManagementCategory ManagementPnl ManagementMarketing StrategyBusiness Development

Other Skills

AI InitiativesAI IntegrationAccount ManagementAnalytical thinkingApparelBrand CollaborationBrand ManagementBrand RelationshipsBusiness AnalysisBusiness PlanningBusiness StrategyCRMCXO level engagementCategory PnL ManagementCompetitive Analysis

About

An MBA from IIM Ahmedabad with 15 years of experience as Business & Product Leader, with high focus on P&L, Product Development & Growth & Category Management. Proven track record in creating significant economic value in e-commerce space through Flipkart, JioMart and Snapdeal since 2011. Great at building Product Vision & Strategy with a Consumer First Approach. Highly focused on data driven decision making, stakeholder management & leading and growing teams. Currently, an AI based Product Management Leader with expertise in building products from 0 to 1 and 1 to 10 and beyond. In drivers seat, to define product strategy for online, offline, omnichannel and services experience and build a differentiated product. Highly focused on integrating AI into Search, Popularity, Conversational Commerce, Smartfilters and more. Adept at Product Strategy, Product Roadmap, Product requirement detailing & handholding the Dev + QA teams. Extremely focused on stakeholder management to not drop the ball on any fronts. Highly metric driven to ensure business and company goals are achieved while prioritising customer needs.

Experience

15 yrs 3 mos

Total Experience

3 yrs

Average Tenure

8 yrs 8 mos

Current Experience

Reliance retail

Product Leader at Reliance Digital

Aug 2017 – Present · 8 yrs 8 mos · Bengaluru, Karnataka, India · Hybrid

Currently leading Product Strategy, Vision and Implementation for Reliance Digital Online, Omnichannel and Services business, to drive a differentiated innovative product for all our consumers.
Led a successful digital transformation initiative to migrate Reliance Digital’s web/app platform to Jio Cloud Platform. Defined future Product Roadmap & Prioritization with critical stakeholders to include Product Exchange, First time user promotions and pre order bundles, Instant Delivery, Pick at Store and more.
High focus on driving AI initiatives including Vertex based Search, Smartfilters & Conversational Commerce.
Recommendation implementation currently live though rule based 6 widgets across home page, PDP & Cart. AI upgrades in progress to build newer and better interactions with realtime user monitoring.
Developed and grew a new channel for Device as a Service through Jio Finance Limited leasing option, creating a new channel worth 200+ Cr, HDFC Smartbuy integration for shopping and earning rewards, Enterprise E-Gifting Solution to enable employers to pass gifting options digitally, with a MAU of 20k+, Spicemoney shop in shop (10L+ Retailers), Personalized Retailer Microsite, Freelancer order journey & Back to School.
Lead a team of 4 Product managers with a larger team of 14+ from tech, QA & program management. Cross functional stakeholders include Finance, Business, Merchandising, Enterprise Sales, Marketing & Operations. High sense of interaction with CEO (Weekly), CTPO, Marketing & Business Heads.
Drove launch of JioMart Digital as part of the core team. Enabled easy to use B2B2C App for electronics category at retail stores to drive traffic and conversions through 20k+ SKU’s, Offers and Promotions, Easy EMI’s, Home Delivery and more. GTM across India targeting 3 Lakh+ Retailers + 10k Own Stores.

Product StrategyVision ImplementationAI InitiativesStakeholder ManagementTeam Leadership

Craftsvilla

VP - Category Management / PnL Head

Jun 2016 – Mar 2017 · 9 mos · Mumbai · On-site

Driving the PnL for domestic business (99.7% contribution) at Craftsvilla. Responsibility spans across all categories covering Clothing, Footwear, Accessories, Beauty & Home.
Lead 5 major teams covering Category Management, Visual Merchandising, Business Development, Account Management & Catalog Operations.
Setup the category management division from scratch. Right from building the team structure to getting the right people, defining KRA’s and goals, setting up analytics and defining strategy and execution, to scaling up the business.
Key focus areas include getting the right selection, merchandising, curation, seller strategy and operations & digital marketing.
Responsible for launching the first Private Label at Craftsvilla - Avanya.
Part of the core leadership team

PnL ManagementCategory ManagementTeam LeadershipDigital Marketing

Snapdeal

Director - Category Management / PnL Head

Feb 2014 – May 2016 · 2 yrs 3 mos · Delhi · On-site

Driving the category PnL of Women’s Clothing, Jewellery, Women's Accessories & The Designer Studio
Drove high impact projects including Central Diwali campaign, SD as a Wedding Destination, Celeb Collection launches, In-Film merchandise launch, Famous Local Markets online, Varanasi Indiapost Partnership & more.
Launched EK by Ekta Kapoor exclusively on SD. Working closely with Balaji Telefilms, to create high impact on TV viewing audience and influencing the core of fashion.
Led the sponsorship for Bangalore Fashion Week for one season
Recognized as Top Talent within Snapdeal; Part of the internal Leadership Development Program for empowering Next Gen leaders

Category PnL ManagementProject ManagementMarketing StrategyCategory ManagementPnL Management

Flipkart

Senior Manager - FMCG

Oct 2011 – Jan 2014 · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

Drove the FMCG business – Beauty, Personal Care and Fragrances. Key responsibilities include Business P&L, Vendor/ Brand Network, Buying, Merchandising & Marketing. Planned the portfolio launch with best selection (250+ brands), pricing & strong backend support.
Short term project to manage Brand Relations for all Electronics Verticals

FMCG Business ManagementVendor RelationsMarketingBusiness DevelopmentMarketing Strategy