Jan 2022 – Present · 4 yrs 2 mos · India

• Founded and lead ZASH DESIGN, a creative agency specializing in brand development, visual storytelling, and performance-driven design solutions. Oversee a diverse portfolio of projects, collaborating with clients across various sectors to enhance brand identity and market presence. Implement innovative design strategies that have resulted in a 30% average increase in client engagement.

Jan 2022 – Jul 2024 · 2 yrs 6 mos · Mumbai, Maharashtra, India · On-site

• At Zash Enterprise, we offer a wide range of dates with the brand name Al Azeem Premium including Safawi, Kalmi, Mabroom, Ajwa, Ambar, Rabia, Sukkari, Sugai, Mazafati, Omani.

Sep 2021 – Dec 2021 · 3 mos · New Delhi, Delhi, India

• • Responsible for all the creative requirements for the brand. • Launched a Integrated Campaign in partnership with Agency - Ogilvy, Mumbai • Leads a Design Team of 5 members, which is in charge of overall design, brand communication, content creation, integrate campaigns. • Create and develop brand building ideas across all channels, ATL, Ad Films, Content, Print, Digital Ads, Radio Spots, Outdoor, Social Media Content and Campaigns, In-App Design, BTL Activities, Brand Partnerships. • Develop ideas and creative strategies for advertising or promotional campaigns. • Strong understanding of Ad Film Production and Direction.

Jan 2016 – Present · 10 yrs 2 mos · Mumbai Area, India

Sep 2015 – Sep 2021 · 6 yrs · Gurgaon, India · On-site

• A fearless creative leader – someone who inspires and leads creatively.
• Own, develop and evangelize brand personality.
• Continuously inspire with a vision for the brand.
• Leads a Grofers Design Team of 18+ members, which is in charge of overall design, brand communication, content creation, integrated campaigns and production of Digital Ad films for Grofers.
• Create and develop brand building ideas across all channels, ATL, Ad Films, Content, Print, Digital Ads, Radio Spots, Outdoor, Social Media Content and Campaigns, In-App Design, BTL Activities, Brand Partnerships.
• Develop ideas and creative strategies for advertising or promotional campaigns.
• Co-Produced and Directed many Digital Ad Films.
• Produced and executed the various video content end to end for Grofers.
• Understands the needs of offline and online brand marketing and works closely with marketing teams / agencies to deliver cutting-edge content for In-App, Websites, Digital platforms, Marketing acquisition and retention.
• Understand the entire filmmaking process and through in each and every step from pre production to post production.
• Successfully demonstrated taking business goals and turning them into inspiring world-class communications.
• Guide and motivate team members to enhance performance and produce quality work, and ensure that they are continuously mentored for higher level roles.
• Effectively develop cross-functional relationships with consumer research and marketing teams to develop the communication strategy that drives compelling creative execution.

Oct 2014 – Jan 2015 · 3 mos · Mumbai Area, India

May 2013 – Aug 2015 · 2 yrs 3 mos · Mumbai Area, India

Aug 2012 – Apr 2013 · 8 mos · Mumbai

• A versatile Creative Director responsible for leading campaign ideation and execution across digital and offline channels. He develops high-impact concepts, posters, BTL creatives, and brand communication for clients such as Kaya Skin Clinic, CarTrade.com, L&T Health Insurance, and JK Tools.
• With a strong command of storytelling and visual craft, he oversees the creation of ad films, ensures consistent brand messaging, and collaborates closely with strategy, design, and production teams to deliver campaigns that are effective, engaging, and on-brand.

Nov 2010 – Apr 2012 · 1 yr 5 mos · Gurgaon, India

• A Senior Creative Director who played a key role in the rebranding of the iconic Airtel brand, ensuring seamless translation of the new identity across all creative touchpoints. Acting as a brand guardian, he maintained strict visual and communication consistency while supervising the execution of nationwide creative rollouts.
• He also developed and executed campaign ideas for various telecom circles and new business initiatives, including Airtel MHealth, Airtel Money, and other emerging services—ensuring each aligned with the refreshed brand identity.
• Detail-oriented, strategic, and execution-driven, he upheld the brand’s new design language while delivering impactful creative solutions across markets.

Apr 2010 – Sep 2010 · 5 mos · Gurgaon, India

Dec 2002 – Mar 2010 · 7 yrs 3 mos · Mumbai Area, India

• Joined as Sr Visualiser and got promoted to Creative Controller

Jul 2001 – Aug 2002 · 1 yr 1 mo · Mumbai Area, India