Yogesh Gupta

Digital Marketing Specialist

Noida, Uttar Pradesh, India13 yrs 6 mos experience

Highly Stable

Key Highlights

Over 11 years of digital marketing leadership experience.
Managed over $10 million in annual online advertising budgets.
Expert in scaling organic traffic to millions of unique users.

Stackforce AI infers this person is a Digital Marketing Leader with expertise in B2C growth strategies and performance marketing.

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Skills

Core Skills

Digital MarketingTeam ManagementGrowth MarketingPaid MediaAdvertisingCampaign ManagementSeoSocial Media

Other Skills

A/B TestingAccount ManagementAdobe AnalyticsAdobe TargetAffiliate MarketingAgency ManagementAnalytical SkillsAnalyticsApp MarketingB2B MarketingBrand AwarenessBrand ManagementBudget ManagementConversion OptimizationCustomer Behavior Analysis

About

Results-oriented Digital Marketing Leader with over 11 years of end-to-end experience scaling startups and multinational enterprises. Currently, building and leading high-performing teams to deliver exceptional digital marketing solutions across paid media, organic channels, analytics, and tag management at LTIMindtree Expertise: -- Expert in building and leading high-performing Digital Marketing teams. Driving results through collaboration and talent development -- Proficient in managing over $10 million in annual online advertising budgets across platforms including Google Ads, Microsoft Ads, Taboola, DV360, The Trade Desk, Instagram, Facebook, X, WhatsApp, LinkedIn, and Snapchat. -- Specialize in scaling organic traffic from thousands to millions of unique users -- Expertise in setting up automated email and SMS workflows using HubSpot, MailChimp, Salesforce Marketing Cloud, and Pardot -- Data-driven approach with expertise in visualizing data using Google Analytics 4, Adobe Analytics, Tableau, QuickSight, and Looker Studio -- Familiar with the MarTech ecosystem and have expertise in integrations using Zapier, Customer Data Platforms (Segment, Tealium), & Tag Management platforms(Adobe Launch, Google Tag Manager) Let's connect to explore how my expertise can drive growth for your business.

Experience

Ltimindtree

Marketing Lead

Jun 2024 – Present · 1 yr 9 mos · Noida, Uttar Pradesh, India · Hybrid

Building a robust digital marketing team with a focus on paid media, organic growth, analytics, and tag management

Digital MarketingTeam ManagementAnalyticsTag Management

Leverage edu

Senior Manager - Growth Marketing

Dec 2023 – Jun 2024 · 6 mos · Noida, Uttar Pradesh, India · On-site

Led paid media initiatives to scale study abroad, education loan, and student accommodation verticals with a paid media budget exceeding 50 crore INR ($6M+), reaching millions of students.

Paid MediaBudget ManagementGrowth Marketing

Electrum

2 roles

Head of Growth Marketing

Apr 2023 – Oct 2023 · 6 mos

Developed and executed growth strategies for B2C vertical Solar.com, utilizing both advertising and organic channels, resulting in a 10% month-over-month growth
Launched the MVP of the review platform to enhance the organic growth of the B2C channel.
Assisted B2B channel partners including Hyundai, Honda, Acura, and Genesis in achieving strategic success and meeting organizational objectives.

Growth StrategiesAdvertisingOrganic ChannelsGrowth Marketing

Head of Performance Marketing

May 2019 – Apr 2023 · 3 yrs 11 mos

Solar.com, a subsidiary of Electrum, operates as an online solar marketplace offering homeowners and business proprietors expert guidance and tailored proposals from a vetted network of installers across the nation.
Responsible for launching the B2C website solar.com
Planned marketing campaigns & and execution strategies.
Identified customer behavior and planned landing page and CTA A/B test campaigns.
Scaled the digital ads strategy for Solar.com & Electrum.co.

Digital MarketingCampaign ManagementCustomer Behavior Analysis

Marketing mindz llc

2 roles

Online Marketing Manager

Promoted

Jan 2014 – Apr 2019 · 5 yrs 3 mos

Developed and managed digital marketing campaigns that combine SEM, social, display, and retargeting
Monitored social accounts, and website to ensure positive online presence
Established a social media KPI (Key Performance Indicators) metrics to determine the ROI of efforts
Gathered metrics on campaign and collateral material for search optimization
Trained sales staff on all digital content, pricing, and sales strategy
Designed and implemented all Social Media, SEO and SEM campaigns for clients
Recognized emerging trends at conferences, bringing technology and ideas to the company for brand leaders

Digital MarketingSEOSocial Media

Social Media Strategist

May 2012 – Dec 2013 · 1 yr 7 mos

Experienced social strategist about helping businesses improve marketing through the use of social media.
Designed promotions for Social Media, specific to clients needs while assigned in Marketing Development.
Maintained direct client's presence on Social Media sites.

Social MediaMarketing Development