Jun 2023 – May 2024 · 11 mos · Gurugram, Haryana, India · On-site

• Owned all things D2C Business for Nat Habit.
• Oversaw 2x growth in Top-line revenue while driving business towards a positive CM2 (+20% in 12 months)

Feb 2023 – May 2023 · 3 mos

• Fortunate to have taken a 4-month long paternity after the birth of our daughter. Spent time taking care of the little one and the mother.

Jun 2022 – Feb 2023 · 8 mos · Bengaluru, Karnataka, India

• Built a one-stop destination for Artisanal and Sustainable Fashion Brands.
• Recruited a team of 4 and launched a full-fledged multi-vendor platform with the required backward integration.
• Onboarded over 20 brands; Garnered ~140 orders in the first 6 weeks post-launch
• ANTLER: One of the 65 selected among 2000+ applicants to be part of Antler's First Residency Program for Entrepreneurship

Jan 2022 – May 2022 · 4 mos

• Early member and part of the core leadership group responsible for launch of discovery+ in APAC
• Owned all subscriber acquisition targets; worked across teams to maximize the same.
• Key stakeholder in all critical business decisions including content, marketing & comms, partnerships, product and pricing

Jul 2021 – Jan 2022 · 6 mos

Feb 2020 – Jun 2021 · 1 yr 4 mos

Oct 2019 – Feb 2020 · 4 mos

• After a successful stint focused on Uber Eats, took up larger mandate to lead Inorganic growth for both the Uber Rides & the Uber Eats business. While the role remained similar to the one previously held, the focus moved from Growth toward profitability as we worked towards the IPO.

Jul 2018 – Oct 2019 · 1 yr 3 mos

• As the primary owner of New users acquisition for Uber Eats in India - South Asia, I own all performance marketing and new user incentivisation budgets for the vertical. Work closely with the Strategy and Planning team in defining business goals in line with global expectations.
• Along with this,
• 1. Partner with the brand team for various IMCs and digital brand campaigns for both the Rides and the Eats business.
• Part of the team that planned and executed the IMC with Alia Bhatt for Eats, the 2019 Cricket World Cup campaign for both Rides and Eats among others.
• 2. Partner with the ops and the brand marketing teams in new geo launches and launch of enterprise brands on the Uber Eats platform.

Jan 2018 – Jul 2018 · 6 mos

• Led user acquisition and growth for India's Largest Health and Fitness App. Grew the overall user base from 60k to 6Million in the 3 years.
• While I was the sole owner of all things digital marketing, as an early member of the HealthifyMe team, I took up an array of task including Business development, Strategic alliances and user journey & in-app funnel optimisation.

Jun 2017 – Dec 2017 · 6 mos

Mar 2016 – Jun 2017 · 1 yr 3 mos

Jun 2015 – Mar 2016 · 9 mos