Ritvik Raj

CEO

Bengaluru, Karnataka, India9 yrs experience

Most Likely To Switch

Key Highlights

Led Famyo to 200k+ customers in the first year.
Scaled XOOG's MAU to 100k+ with high retention.
Expert in performance marketing and growth hacking.

Stackforce AI infers this person is a B2C growth marketing expert with a focus on e-commerce and brand development.

Contact

Skills

Core Skills

Performance MarketingGrowth HackingBrand ManagementProduct ManagementUser EngagementRetention StrategiesGraphic Design

Other Skills

Adobe IllustratorAdobe PhotoshopAdvertisingAfter EffectsAmazon PPCAnalytical SkillsB2CBlenderBrand AwarenessBrand DesignBranding & IdentityBusiness ModelingBusiness StrategyCharacter DesignCommunity Development

About

A hard-core generalist operator. Will roll up my sleeves and have a No BS face when it comes to solving any problem or getting shit done and always figuring out stuff. So yes , that's basically me. Leading growth with performance marketing, brand marketing, retention marketing, Sales channel optimization and everything PPC I am an NITT Graduate turned Entrepreneur building a brand for kids and families in the room decor vertical . We have been building for a little over 3 years now. Rebranded the company from Xoog to Famyo along the way. I lead the growth team at Famyo, responsible for driving Revenue and sales through performance marketing and growth hacking. I specialise in UGC and creative led marketing driving impulsive decisions. Retention through Omni channel messaging is also something I lead at Famyo. Let's pick our brains on topics like performance marketing, retention,growth hacking, product design or branding Drop a mail on admin@famyo.in

Experience

Famyo

CEO/Co-Founder

Feb 2023 – Present · 3 yrs 1 mo · Bengaluru, Karnataka, India · On-site

A character based brand for kids essentials . Raised $1M+ and are Backed by Goodwater capital and some amazing angels like CEO of booking.com , Ritu Kumar and Fab India and many more and the top Accelerator VC of India - 100x.Vc
Domain : Brand , Omni channel Commerce
Generalist handling Product and brand design with Operations, Growth, Business. Specialised in PPC and growth on channels like meta , google , Amazon , Blinkit .
I take care of design research , design curation and development too with the supply chain team and manufacturing team .
Driving Revenue through full stack performance marketing on FB and Google.
Customer Retention through Omni channel messaging.
Marketplace growth with catalogue and SEO management and AMS PPC
Brand building
Lead the brand to 200k+ Customers and a community of 350k+ while driving 10 Digit revenue in first year of operations. Building a cool , collectible and functional brand for kids essentials through design IP , premium products and content .

D2CGoogle AdsFacebook AdsFacebook Ads ManagerAdvertisingAmazon PPC+9

In5 dubai

Founder in residence

Mar 2021 – Nov 2021 · 8 mos · Dubai, United Arab Emirates

Got through multiple stages of screening to become one of the top startups from India to get into IN5

Xoog

Co-Founder

Nov 2020 – Feb 2023 · 2 yrs 3 mos · Bengaluru, Karnataka, India

Safe social platform for children with interest based clubs, rewards and shop
Domain: Social/AI
Raised $150K from top funds
Wore multiple hats as a PM, GTM Specialist, Product designer , Community manager and content manager and Retention specialist. Scalled the MAU to 100k+ in 6 months with D1,D7,D30 retention of 55,31,20%.
Onboarded Multiple brands into the Xoog shop, Setup and onboarded 50+ clubs with teachers and institites . Delegated a team of 14 to manage inapp content and engagement, Coin currency transaction, product sprints and feature launches .
Engagement time per user per day was scaled from 7 seconds to 55 seconds over the 6 months of public launch.
Drove Upto 1k installs a day with a CPI of Rs.8 and CP Activation of Rs.15

D2CSalesTeam LeadershipPerformance MarketingB2CStrategic Planning+6

Sportsfete

Department Lead

Jun 2019 – Nov 2019 · 5 mos

Managerial Head position for Sportsfete 19 - The 3 day intercollege sports fest. Managed and Organised 1000 students for the structured conduct of the event and ultimately leading to victory

Adobe PhotoshopAdobe IllustratorMatte PaintingAfter EffectsGraphic Design

Festember

Head Of Design

Nov 2018 – Oct 2019 · 11 mos

Headed the graphic design team consisting of 12 members of NITT for the 2019 version of Festember

Strength lab's

Founder and Head Coach

Sep 2018 – Nov 2021 · 3 yrs 2 mos

Lead the Team to INR 2L MRR. An Online Science Based Fitness Training Platform specialising in Powerlifting and Strength Training

Freelance

2 roles

Growth and Performance consultant

Promoted

May 2018 – Dec 2021 · 3 yrs 7 mos · Chennai, Tamil Nadu, India · Remote

Solved growth ,customer acquisition and retention for various brands and clients . Figuring growth loops with performance marketing and reducing CAC

Freelance Graphic Designer

Mar 2017 – Jun 2020 · 3 yrs 3 mos · Chennai, Tamil Nadu, India · Remote

Character design , Brand design , T-shirt POD , Environment design
Specialisation in merchandising and character design from scratch

Festember

Organiser

Apr 2017 – Dec 2017 · 8 mos · trichy

Ban parity open

Head Organiser

Apr 2017 – Apr 2017 · 0 mo · Trichy

Headed the Ban Parity Cube open delegated by World cube association. Took responsibility for organising and financially managing the event.

Moms love

Co-Founder

Mar 2017 – Dec 2017 · 9 mos · Chennai, Tamil Nadu, India

A Cloud kitchen based model for fresh home cooked food with a community of housemakers

Prodigy nit trichy

Publicity Manager

Dec 2016 – Mar 2017 · 3 mos

Generating Leads through Organic methods and outreach initiatives. Created the sales funnel. ( Lead generation/Closing call)

World cube association

SpeedCuber and Consultant

Feb 2014 – Oct 2021 · 7 yrs 8 mos

Participation in official competitions and Coach. Development of Speedcubing as a sport through consulting and recruting the fastest speedcubing network of India.