Apr 2025 – Jul 2025 · 3 mos

• Leading marketing strategy across India, Singapore, Thailand, Middle East, with major focus on online growth.
• Driving full-funnel digital campaigns to scale user acquisition, brand equity, and customer retention.
• Managing multi-million dollar budgets across Google, Meta, Programmatic, and Influencer channels.
• Building country-specific marketing playbooks for rapid market expansion and category leadership.
• Spearheading performance, CRM, branding, and product marketing initiatives for multi-market scale.

Oct 2022 – Apr 2025 · 2 yrs 6 mos

Aug 2021 – Nov 2022 · 1 yr 3 mos

• $4m monthly Budget Handled for User Acquisition and Retention at India's Top Astrology Consulting Platform. (All happening being profitable)
• 11 Lac minutes of consultation happening everyday!

May 2021 – Aug 2021 · 3 mos

• A consulting assignment. Handled a budget of $1.5m per month for performance marketing.
• FB advertising, Google advertising, Affiliate Marketing, Native advertising: Taboola, Outbrain, Yahoo Gemini, Influencer Marketing from performance angle, Media buys to boost performance and growth.
• + taking care of Retention via MoEngage.
• India's Leading Clean Label Active Nutrition Brand combining Modern Food & Ancient Ayurveda.
• Series B Funded.
• Backed by:
• Matrix Partners India
• F-Prime Capital
• Eight Roads Ventures India

Mar 2017 – May 2021 · 4 yrs 2 mos · Chandigarh Area, India

• Raised funds from a previous employer to start this performance marketing agency.
• The Himalayan ROI provides a complete suite of performance Marketing services for organisations of all sizes be it a start-up in a nascent stage Or an Enterprise.
• To name a few: PayTM, Kotak, mamaEarth, Flipkart Groceries, Appster + 100 more.
• Why a shut down?
• Covid 19 disturbed the entire financials of the company and could not sustain the operations.

Dec 2015 – Mar 2017 · 1 yr 3 mos · Chandigarh Area, India

• Responsible from Demand Generation to Revenue. Facilitated the journey from X to 8X in Revenue

Feb 2014 – Apr 2015 · 1 yr 2 mos

• Handle everything related to Mobile Apps, FB advertising, Google adwords, Affiliate Marketing, Media buys, Native advertising.
• At the peak, We were adding 100k users a day taking Paytm as a direct competitor.

Jan 2013 – Feb 2014 · 1 yr 1 mo · Gurgaon, India

• A D2C brand by the name of De Octa into Wrist Watches, Sunglasses, Wallets and Shoes.
• Achieved Acquisition costs as low as Rs 20 with 200 orders a day.
• Why it failed?
• Orders were being clocked PAN India but only 4000 pincodes were COD serviceable out of 19000 pincodes and 90% orders were COD (Initial phases of ecommerce), So we were not able to service orders completely. And another nail in the coffin was 30% RTO on COD orders.

Jul 2012 – Jan 2013 · 6 mos · Gurgaon, India

• My 1st work stint direct out of Campus.
• A private label D2C fashion brand. Reached 10X on Topline and ROI from X to 3X using Google and Facebook advertising.