Jul 2017 – Apr 2024 · 6 yrs 9 mos

Dec 2015 – Jul 2017 · 1 yr 7 mos

Mar 2015 – Nov 2015 · 8 mos · Bengaluru, Karnataka, India

• Key Responsibilities:
• BRAND ACTIVATION:
• Planning & executing all BTL / ATL activities- Events, promotions, product placement, corporate sampling etc.
• Marketing audit of the assigned regions to ensure the proper execution of sanctioned marketing activities.
• Plan new and innovative marketing initiatives on a regular interval to create a brand recall and awareness.
• VENDOR MANAGEMENT
• Responsible for setting up of strong network of vendors / agencies for various promotional activities planned for the respective regions.
• Streamlining the vendors and setting up processes that give a professional output in terms of execution of various marketing activities.
• Effective negotiation to get the best possible deals.
• BUDGET PLANNING:
• Planning short and long term budgets in tune with the marketing strategies for achieving business targets.
• INTERNAL & EXTRENAL COMMUNICATIONS:
• Conveying proper messaging across external and cross function teams with internal operations and brand teams to ensure seamless customer and brand experience.
• Work closely with sales team for trade marketing plans and sales promotion.
• ANAYSIS & FEEDBACK:
• Conducting Partners and End Customers Survey, Competitive Analysis and Industry Trends and checking the effectiveness and ROI of Marketing Campaigns.

Jul 2011 – Aug 2013 · 2 yrs 1 mo · Muscat , Oman

• Key Responsibilities:
• CATEGORY PROMOTION PLANNING:
• Planning and execution of all P&G initiatives/promotions at national level (Oman), Trade channel level and Category level.
• Handled product portfolio of market leading brands such as Tide, Ariel, Pampers, Always, Head & Shoulders, Olay, Pantene & Gillette etc.
• MARKETING PROJECTS:
• Maintaining optimum promotional inventory levels across all 5 branches in Oman..
• Keeps up-to-date all involved people (Sales team, the Company Management team and the Central Functions) on all marketing projects in place.
• SALES PLANNING:
• Supports the sales plans for the different product, detailing the promotional activities to be carried out during the various phases (per session, monthly, etc.).
• Maintaining P6MA report for the sales target and allocation of stock.
• MARKET ANALYSIS:
• Analyzing latest marketing trends and tracking competitors activities and providing valuable inputs for fine tuning sales and marketing strategies.
• Maintaining updated knowledge of products competitive position, market trends, drivers and consumer behaviour.
• PACKAGING:
• Planning and tracking manipulation of promotional stocks at the warehouse level.
• Managing the implementation projects, directly dealing and negotiating with Packaging functions and external agencies, ensuring the compliance with guidelines.
• BUDGET MANAGEMENT:
• Preparing financials based on budget assigned by P&G at sub brand level, brand level and category level.
• Supervising and monitoring compliance with the budget and the ongoing economic performance of assigned products.
• CUSTOMER SERVICE:
• Enquiring and solving customer’s business requirements and problems.
• Work with management on customer service initiatives and strategies.

May 2010 – Jun 2010 · 1 mo · Muscat, Oman

• Project involved Beauty Event Assessment for Carrefour and Lulu hypermarkets in Oman. A survey was conducted on the event that took place in both the stores.
• Research Objective:
• To find out the effectiveness of the beauty event.
• To understand shoppers buying behavior.
• To evaluate P&G's market standing with respect to its competitors.
• To observe the displays and promotions from the shoppers and P&G's point of view.
• Key Responsibilities:
• Investigating market activity.
• Analyzing published data and statistics.
• Evaluating past performance of a product or service's sales.
• Commissioning surveys.
• Data analysis and interpretation.

May 2008 – Jun 2008 · 1 mo · Muscat, Oman