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Ruchi Pareek

Performance Marketing Manager

Bengaluru, Karnataka, India6 yrs 7 mos experience

Key Highlights

  • 6+ years in performance marketing and growth.
  • Expert in user acquisition and retention strategies.
  • Led marketing for multiple successful platforms.
Stackforce AI infers this person is a Performance Marketing expert focused on user acquisition in B2C digital platforms.

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Skills

Core Skills

Performance MarketingUser AcquisitionDigital MarketingEngagement Marketing

Other Skills

ASODigital StrategyFacebook AdsGoogle AdsMarketing Budget ManagementMarketing StrategyNotificationRetention StrategiesSearch Engine Optimization (SEO)Snapchat AdsSocial Media Marketingprogrammatic ads

About

Hi, I'm Ruchi Pareek, a Performance Marketing and Growth professional with 6+ years of experience driving user acquisition, engagement, and retention - from early-stage traction to scaled success - across text, short-video, live-streaming, and gaming platforms for Tier-2 and Tier-3 India audiences in 12+ languages. My journey began at VerSe Innovation, where I scaled Dailyhunt and Josh through data-driven performance marketing and creative experimentation. I have since contributed to growth at Rizzle and Eloelo Group. Currently, I lead Performance Marketing at BeBetta, a fast-growing gaming platform. I specialize in full-funnel growth, CAC/LTV optimization, and paid media across Google UAC, Meta, and Programmatic. My experience includes ASO, re-engagement automation, and analytics with AppsFlyer, Adjust, Mixpanel, Firebase and GA4. Open to exploring the next chapter in growth marketing. If you’re building something exciting or want to chat about user growth, funnels, or experimentation - let’s connect. Thanks for stopping by!

Experience

Bebetta

Senior Marketing Manager

Apr 2025Present · 11 mos · Bengaluru, Karnataka, India

Performance MarketingUser Acquisition

Eloelo

2 roles

Senior Marketing Manager

Aug 2024Apr 2025 · 8 mos · Bengaluru, Karnataka, India

Performance MarketingUser Acquisition

Marketing Manager

Nov 2022Jul 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India

Performance MarketingUser Acquisition

Freelance

Freelance Marketing Consultant

Apr 2024Present · 1 yr 11 mos · Remote

Rizzle

Marketing Manager

Oct 2021Sep 2022 · 11 mos · Hyderabad, Telangana, India

Performance MarketingUser Acquisition

Verse innovation

2 roles

Executive

Apr 2020Sep 2021 · 1 yr 5 mos

Performance MarketingUser Acquisition

Management Trainee Program

Apr 2019Mar 2020 · 11 mos

Society for children (soch)

Freelance

Oct 2018Nov 2018 · 1 mo · Bhubaneswar, Odisha, India

Reliance retail

Marketing Intern

Apr 2018May 2018 · 1 mo · Bhubaneswar, Odisha, India

Piruby

Live Project

Dec 2017Jan 2018 · 1 mo · Bangalore

  • • Promoted the innovative learning app developed and launched by PiRuby through various digitalized channels.
Digital Marketing

Smart tree digital marketing

Live project

Jul 2017Jul 2017 · 0 mo

  • • Promoted the Spartan Poker App & Website on social media handles.
Social Media MarketingEngagement Marketing

Education

MICA | The School of Ideas

Advanced Certificate in Digital Branding and Advertising

Jun 2021Dec 2021

Christ University, Bangalore

Master of Business Administration — Marketing

Jan 2017Jan 2019

DAV School of Business Management, Unit-8, BBSR

Bachelor of Commerce - BCom Hons. — Accounting

Jan 2013Jan 2016

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