Ruchi Pareek — Performance Marketing Manager
Hi, I'm Ruchi Pareek, a Performance Marketing and Growth professional with 6+ years of experience driving user acquisition, engagement, and retention - from early-stage traction to scaled success - across text, short-video, live-streaming, and gaming platforms for Tier-2 and Tier-3 India audiences in 12+ languages. My journey began at VerSe Innovation, where I scaled Dailyhunt and Josh through data-driven performance marketing and creative experimentation. I have since contributed to growth at Rizzle and Eloelo Group. Currently, I lead Performance Marketing at BeBetta, a fast-growing gaming platform. I specialize in full-funnel growth, CAC/LTV optimization, and paid media across Google UAC, Meta, and Programmatic. My experience includes ASO, re-engagement automation, and analytics with AppsFlyer, Adjust, Mixpanel, Firebase and GA4. Open to exploring the next chapter in growth marketing. If you’re building something exciting or want to chat about user growth, funnels, or experimentation - let’s connect. Thanks for stopping by!
Stackforce AI infers this person is a Performance Marketing expert focused on user acquisition in B2C digital platforms.
Location: Bengaluru, Karnataka, India
Experience: 6 yrs 7 mos
Skills
- Performance Marketing
- User Acquisition
- Digital Marketing
- Engagement Marketing
Career Highlights
- 6+ years in performance marketing and growth.
- Expert in user acquisition and retention strategies.
- Led marketing for multiple successful platforms.
Work Experience
BeBetta
Senior Marketing Manager (11 mos)
Eloelo
Senior Marketing Manager (8 mos)
Marketing Manager (1 yr 8 mos)
Freelance
Freelance Marketing Consultant (1 yr 11 mos)
Rizzle
Marketing Manager (11 mos)
VerSe Innovation
Executive (1 yr 5 mos)
Management Trainee Program (11 mos)
SOciety for CHildren (SOCH)
Freelance (1 mo)
Reliance Retail
Marketing Intern (1 mo)
PiRuby
Live Project (1 mo)
Smart Tree Digital Marketing
Live project (0 mo)
Education
Advanced Certificate in Digital Branding and Advertising at MICA | The School of Ideas
Master of Business Administration at Christ University, Bangalore
Bachelor of Commerce - BCom Hons. at DAV School of Business Management, Unit-8, BBSR