Dec 2021 – Jul 2022 · 7 mos · Bengaluru, Karnataka, India · On-site

• Introduced referral quests to incentivize referrals which amplified referral channel customer acquisitions by 9%
• Launched referral leader‑boards targeting specific user segments and drove up referral acquisitions to on‑board quality users
• Enhanced daily login challenge flow to improve users playing cash games by 12% and users adding cash by 30 per day

Apr 2020 – Dec 2021 · 1 yr 8 mos · Noida, Uttar Pradesh, India · Remote

• Revamped structure for collecting certification details from job‑seekers and improved CV sourcing efficiency for recruiters
• Built intelligence in the system which enabled ‘skill validation’ of job‑seekers through certifications
• Revamped departments and roles which led to a better understanding and categorization of the job‑seekers

Apr 2019 – Jun 2019 · 2 mos · Gurugram, Haryana, India

• Project: Strategy to counter local biscuit players in UP with special focus on mid-price cream biscuits
• Studied the UP market for MP cream biscuits by visiting 210+ stores and by interviewing 100+ customers
• Analyzed 13+ competitors’ pricing, product mix, distribution model & supply chain by visiting distributors
• Identified the reasons for loss of market share of ‘bounce’ and reasons for traction for competitor brands
• Devised short term & long-term strategies to counter local competitors and to increase the sale of ‘bounce’
• Lead a team of 8 & ran pilot which increased the sale of bounce by 22% in stockist & distributor markets

Apr 2017 – Apr 2018 · 1 yr · Pune/Pimpri-Chinchwad Area

• ZS Associates is a global leader in sales and marketing consulting. For almost 30 years, ZS has helped companies across a range of industries get the most out of their sales and marketing organizations. From 20 offices around the world, ZS experts use analytics and deep expertise to help companies make smart decisions quickly and cost effectively.
• At ZS associates, my responsibilities included
• Understanding business objectives and designing studies which could provide actionable insights
• Help determining latest market trends for various drugs and its perception among doctors
• Identifying driver/barriers to the product uptake & assessed product perception
• Assessing opportunities, risk for the client product with the help of primary and secondary data
• Helping clients train their sales rep better by analyzing sales force performance and effectiveness

Oct 2015 – Aug 2016 · 10 mos · Pune

• Sokrati is India's leading ad technology and analytics company and Google's largest preferred partner in India. Sokrati drives over 12 million monthly visits to advertisers by managing over 100 million active ad entities on a real-time basis. Several top brands in e-commerce, travel and finance sectors across India and USA enjoy higher conversion rates with Sokrati's digital marketing and analytics platform.
• As a Business Analyst at Sokrati, I deal with Large Client Services.
• My Portfolio has had clients from the Real Estate Sector, E-Commerce Sites, Pure-play fashion players My work involves:
• Responsibility for day to day operations of client accounts, requiring interaction with both internal and external stakeholders.
• Understanding client goals, creating and executing ad campaign strategies across Google's search and Display networks to exceed these goals.
• Preparation and analysis of performance reports & review with clients.
• Providing strategic insights on the landing page, ad creative etc.