Apr 2022 – Sep 2024 · 2 yrs 5 mos

• Currently leading initiatives for Shiksha’s video strategy, liaising with in-house team & building AI powered tool to achieve scale
• Product SPOC for 2 pods - client delivery via college recommendations and driving user engagement growth
• Generated 10% additional revenue for domestic business by doubling client delivery via recommendations through personalized adaptive algorithms, optimized delivery methods & targeted touchpoints.
• Strategized 4 recommendation models (collaborative & content approaches) leading to 25% improved feedback
• Spearheaded and launched a counselling tool (AI Chat & phone-based); accounting for 10% additional revenue
• Transformed blogs into Gen Z friendly news & liveblogs, resulting in 60% more traffic & 6X growth in traffic share
• Enhanced user experience by scaling & automating a consumable Q&A content format on high traffic pages

Apr 2020 – May 2022 · 2 yrs 1 mo

• Accountable for driving site-wide revenue growth through personalized ads to deliver 30% of all client responses using Google Campaign Manager; increased viewable impressions by 240% and CTR by 8%
• Conceptualized and implemented improvements to intent classification and training of the Shiksha Chatbot that contributes to 6% of total user acquisitions, leading to an increase of 50% in positive feedback within one quarter
• Conducted customer interviews, designed user and information flows, and developed rollout plan to initiate user acquisition for Shiksha.com through a chatbot using WhatsApp for Business (a first in the industry)
• Revamped UI & Logic of high volume User triggered Mailers ;increased sessions on site from these mailers by 50% and Client Responses by 140%
• Product Owner for the exam module, which accounts for ~30% of all site traffic
• Improved module interlinking to increase user acquisitions and client page impressions | Improved CTR by 20% by personalizing exam recommendations using collaborative filtering
• Developed an interface for internal SEO and Content teams to update pages with frequently changing information, potentially increasing Google search result rankings and CTR
• Implemented a one-click copy feature to reduce manual effort in publishing long-form content across multiple pages
• Designed monthly reporting & analytics dashboards for leadership assessment of mailer, on-site advertisement performance & on-site page feedback

Aug 2019 – Oct 2019 · 2 mos · Noida, Uttar Pradesh, India

• During the internship at Shiksha.com, I worked on projects spanning across product, sales, marketing and content
• Revamped enterprise architecture by re-classifying all accounts into a single platform and created Balsamiq mock ups; ushered in change management practices by interacting with 10 cross-functional teams
• Conceptualized UI interventions via pop-ups and created a PRD to increase on-page registrations for multiple page types
• Strategized an implementation plan for sourcing student articles to increase traction on-page by 3%
• Conducted surveys assessing user satisfaction w.r.t competition; proposed 14 feature enhancements
• Compiled a comprehensive sales handbook; recommended design to show all saleable inventories on-site
• Drafted and devised a structured comprehensive handbook for MBA In India assimilating diverse information of 100+ colleges into a compact document; the document was prepared taking into account 12 parameters
• Audited the search experience of Shiksha on 10 most searched query types and performed a comparative analysis with its major competitors. Recommended 7 implementable feature enhancements based on the audit
• Audited Page schema architecture of multiple websites and recommended addition of relevant schemas to improve search engine visibility and increase chances of being displayed on SERP featured snippet
• Designed and created a productized below header content to reduce bounce rates of multiple page types

Mar 2019 – Apr 2019 · 1 mo · Bikaner

• Developed a business plan assessing the financial feasibility of starting a natural dyeing unit; drafted a project proposal to the Ministry of MSME seeking funding worth ₹3.5cr
• Created a marketing strategy for the NGO’s organic produce; interacted with 100+ farmers and 6 SHGs
• Conducted a financial viability and feasibility assessment for the expansion of the currently loss making dairy farm in URMUL

Aug 2016 – May 2018 · 1 yr 9 mos · Mumbai, Maharashtra, India

• Implemented business policies as part of a public-sector project that helps the client (a state in US) administer welfare benefits worth over $8 billion annually
• Conducted functional analysis and determined eligibility, thereby impacting lives of 1.5 million+ citizens
• Awarded a Spot Award within the first year of joining for delivering a complex module using problem solving skills.
• Helped in generating revenues worth $150 million by developing an integrated eligibility system that increases the operational efficiency of the client
• Reduced manual effort by 80% by automating documentation for Joint Application Design client sessions
• Acted as the sole offshore point-of-contact for a module (Medicaid) in its design phase, and took total ownership during development; successfully completing all client deliverables
• Secured the highest rating across all peers in 2017-18 as part of Deloitte’s performance reviews, and also won accolades from the senior leadership at Deloitte
• Mentored junior analysts and facilitated their integration into the team as part of their on boarding process
• Conducted an in-depth functional training in the public-sector domain for 50+ employees

Jan 2016 – Apr 2016 · 3 mos · Bengaluru, Karnataka, India

• Worked on a Brain Machine Interface and successfully designed a complex mind-controlled drone for surveillance and other military operations, a first in the country
• Worked on MATLAB and EEGLAB, a signal Processing software

Jun 2014 – Jul 2014 · 1 mo · Bengaluru, Karnataka, India

• Completed a project titled "Sahara - A Remote Switching Application for Aged and Differently Abled People"
• Worked on integrating Raspberry Pi and Android platform using cloud servers
• The project served as a prototype for the automation unit of the Buildings Business department