Nov 2024 – Present · 1 yr 7 mos · Manchester Area, United Kingdom · Remote

• Driving marketing strategy and achieving sustainable growth for Keenan Recycling (a Biffa company).
• Data-driven decision making: I analyse complex marketing data to uncover actionable insights and optimise campaign performance.
• Strategic marketing leadership: Develop and execute comprehensive marketing plans aligned with business objectives.
• Digital marketing excellence: Spearhead digital marketing initiatives, including SEO, content marketing, and social media, to increase brand visibility and drive lead generation.
• Stakeholder management: Collaborate with cross-functional teams to ensure effective communication and alignment on marketing goals.
• Food waste advocacy: Contribute to Keenan Recycling's mission of sustainable food waste management through impactful marketing campaigns.

Mar 2024 – Oct 2024 · 7 mos · Manchester Area, United Kingdom · Remote

• Managed email marketing, lead generation campaigns, and SEO activities for Keenan Recycling to boost website traffic and enhance user engagement.
• Implemented strategies to increase social media presence and drive brand awareness.

Jul 2023 – Present · 2 yrs 11 mos · Manchester, England, United Kingdom · Remote

• As a Digital Champion, I help individuals embrace technology and improve their digital literacy whether it’s help with reading emails, looking up information online, keeping connected to loved one or anything else digital.

Jun 2022 – Mar 2024 · 1 yr 9 mos · City Of Southampton, England, United Kingdom

• I worked with dedicated engineering, QA, operations, marketing, and DevOps teams to deliver updates to the various Maru AI ecosystem applications built to conduct both Qualitative and Quantitative Market Research. As a PM, I was responsible for defining the product vision and managing the entire product development process from start to finish. Clients included Mercedes, Johnson & Johnson, Disney, Microsoft, and Expedia, among others.

Nov 2019 – Jun 2022 · 2 yrs 7 mos · Manchester Area, United Kingdom

• As a product ambassador, I worked very closely with our clients, UI, marketing, engineering teams and SMT to define product features according to customer needs, incorporate feature requests into the product roadmap and prioritise product backlog items.
• Using Pendo (product experience platform), I looked at product usage across three vectors - breadth, depth, and frequency to get a holistic understanding of the value customers received from the product.
• Created and published technical in-app guidance and NPS Surveys to measure success/reach. Mapped out specific user journeys that customers take to provide potential recommendations to change product features and track them through future iterations on DevOps in an Agile way.
• Achievements: Delighted customers with 250+ in-app guides/tooltips in 2021. The feedback from users was positive as it helped them understand payroll terminology and navigate easily within the application.

Jun 2017 – Nov 2019 · 2 yrs 5 mos · Bolton, United Kingdom

• As part of the NHS Trust’s Communications Team, I managed the corporate website, staff intranet and other microsites for North West Ambulance Service. I was involved in social media, video/audio channels and e-mail marketing campaigns, positioning the Trust at the forefront of the latest multimedia technologies.
• Achievements: Launched the Trust’s new corporate website (www.nwas.nhs.uk) and the staff intranet ‘Green Room’ on WordPress CMS ensuring it's user-friendly, SEO-friendly, mobile-friendly and easily accessible to all sections of our patient/staff and public communities.

Dec 2016 – May 2017 · 5 mos · Manchester, United Kingdom

• Working with small businesses in the North West to boost their online marketing, print, and design activities to ensure the best ROI.

Feb 2016 – Dec 2016 · 10 mos · Manchester Area, United Kingdom

• Managed the performance of all SEO and PPC (including AdWords, display, re-marketing and social media) work for both IRIS and its sister company - Kashflow. To develop, implement and manage inbound automated marketing campaigns that optimise online content and improve Google search rankings for targeted keywords. Work with affiliate networks and partners to generate new leads.
• Achievements: Improved lead volumes by +20% and lead-to-sales conversion rate by +5% in Q3 2016. Employed 'smarketing' techniques to ensure both marketing and sales objectives were well achieved. I was nominated for 'IRIS People's Choice Award'.

Aug 2015 – Nov 2015 · 3 mos · Manchester Area, United Kingdom

• Responsible for developing commercially-viable and engaging content for press releases, blogs, articles, email marketing initiatives, social media posts and websites. Working with colleagues within the marketing and IT department and generating exciting marketing concepts to make a positive impact on the brand.
• Achievements: Produced compelling content for product brochures/guides. Optimised our PPC campaigns and increased conversions by 250% over two months. Identified high-performing keywords for the website using SEO tools and Google Analytics and propelled rankings on Google SERPs.

Nov 2013 – May 2015 · 1 yr 6 mos · Manchester Area, United Kingdom

• Responsibilities: To create and manage the overall SEO strategy for the company's external website and curate content on major social media platforms including Twitter, LinkedIn, Facebook, Google+, Pinterest, Instagram and YouTube. To manage and edit content on Bright Future Software's intranet run on Microsoft Office 365 and on Google Sites.
• Achievements: Worked on a customised CMS to build HTML web pages with particular emphasis on user experience and wrote optimised content for our new website, thereby reducing the bounce rate by about 50%. Increased our Twitter followers from a couple of hundred to 5K, and our LinkedIn followers from 200+ to 1K in a year. Our PPC conversion rate doubled in Q4 2014. Rebranded our intranet (FutureNet) and introduced interactive features/engaging web content that was a huge success with the staff.

Sep 2010 – Nov 2013 · 3 yrs 2 mos · Warrington, England, United Kingdom

• Responsibilities: To maintain, administer and generate content on the company’s intranet run on Microsoft Windows SharePoint Services. I managed external websites/blogs for the Elmfield group of companies in relation to content, usability and functionality, using a customised Content Management System. www.elmfieldtraining.com I also managed content on all social media platforms including Twitter, LinkedIn, Facebook, Blogger, Google+ and YouTube.
• Achievements: I was the finalist at the ‘best employee’ awards held annually by the company. I generated fresh, engaging content on the company’s intranet on a daily basis and introduced interactive features like surveys and polls that proved very popular with the 600+ staff.

Nov 2009 – Jul 2010 · 8 mos · Manchester Area, United Kingdom

• Responsibilities: Managing all aspects of web technology using Saxotech (Content Management System) and uploading/creating new content/design/graphics using HTML/CSS/Photoshop/Flash on a daily basis on the website I redesigned: www.crainsmanchesterbusiness.co.uk
• Achievements: I was responsible for incorporating sound SEO guidelines and increased traffic to the site by almost fifty percent in just four months. Using my editorial background and bearing in mind the business objectives, I initiated interactive and compelling sections like e-Newsletters, blogs, Facebook/Twitter pages in order to engage and increase our online audience, thereby indirectly generating sales leads, strengthening the brand all along. Working with the small print production team I integrated efficiently to boost the digital version of the newspaper.

Aug 2009 – Sep 2009 · 1 mo

• Worked on popular shows like 'A Question of Sport' and 'Mastermind', shadowed the production team and researched on various topics to gather engaging content.

Nov 2008 – Oct 2009 · 11 mos

• Responsibilities: Working on various websites on BBC Multiplatform and helping the team with regard to content development, design, and day-to-day maintenance/updates.
• As a Web Researcher, I worked on the Content Management System (CMS) to edit content and images on the Dragons’ Den Online website, and worked as a Runner, setting up props for the pitches. Learned a lot about TV production and effective communication.
• Achievements: Finding professional contributors to appear on various sections of The Speaker website. I did basic due diligence and performed background checks on all entrepreneurs thereby helping the team to select legal candidates (Dragons’ Den Online).
• I assisted on the second/third camera ('Last Man Standing' and 'The Speaker' shows) and learned the skills of operating a Z1 camera.

Nov 2006 – Oct 2008 · 1 yr 11 mos · Manchester Area, United Kingdom

• Responsibilities: Design/layout of the monthly magazine using Quark Xpress and Adobe Photoshop. Proofreading technical/business articles sent by high-profile contributors from all over the world. Making sure the whole production (printing process, pagination, colour configuration etc) goes smoothly. Writing financial news items/snippets and uploading them daily on the website: www.hnwjournal.com

Mar 2006 – Oct 2006 · 7 mos · Manchester Area, United Kingdom

• Responsibilities: My stint included writing cues, teasers and interviewing guests on the Asian programme 'Indus' - produced by BBC Radio Lancashire.

Mar 2003 – Nov 2006 · 3 yrs 8 mos · Rochdale

• Responsibilities: I was managing a pool of journalists and commissioning freelance writers spread all over the UK and abroad. I wrote involved in writing human-interest features, editing and sub-editing stories, designing pages using Quark Xpress. I started a novelty children’s page, which proved to be a big hit with the kids.

Apr 2002 – Feb 2003 · 10 mos · Birmingham

• Designing pages/graphics using Adobe Photoshop and PageMaker/ Quark Xpress. Working with the design team to enhance the layout of the tabloid. Drawing cartoons and creating images for adverts. I also wrote a weekly sports column.

Jun 1996 – May 2001 · 4 yrs 11 mos · Bangalore, India

• I worked on a web portal (http://www.newdelhibest.com), regional newspaper, publishing house and magazines.
• I wrote articles on a range of subjects from politics to sport, reviewed Hollywood and Indian/Bollywood movies, interviewed top sports and Indian classical music personalities, and drew cartoons in magazines. I compiled cricket and science quiz books for children.
• Worked as a freelance journalist, contributing articles and short stories for popular broadsheets including 'The Indian Express', 'Times of India', 'Deccan Herald' and various other regional magazines.