Joseph Brendon

Co-Founder

Bengaluru, Karnataka, India3 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Built scalable products for major brands.
Founded a successful footwear startup.
Increased digital revenue through innovative solutions.

Stackforce AI infers this person is a Digital Marketing and Product Management expert with a focus on innovative solutions.

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Skills

Core Skills

Product ManagementGrowth MarketingFinancial AnalysisDigital MarketingHuman Resources

Other Skills

Analytical SkillsBusiness AnalysisBusiness ModelingCampaign StrategiesCanvaCommunicationCommunity BuildingConflict ResolutionContent CreationContent MarketingContent StrategyCrisis ManagementData AnalysisData AnalyticsData-driven decision making

About

Experienced in building scalable, revenue‑generating products from concept to launch with many large brand partnerships such as Amazon, Google, Flipkart, HUL, CRED, Swiggy, Zepto, Manipal Hospitals, and more. Earlier, I founded a footwear startup, fuelling my passion for solving 0‑to‑1 challenges and solving problems with first-principles approach. Core Strengths • Monetisation • Growth & Retention • Performance Analytics • Market & user research • Data‑driven decision making

Experience

Mygate

Product

Aug 2023 – Present · 2 yrs 7 mos

Reduced TAT to send an advertisement preview to brands from 16 hours to <1 minute by building an Instant Advertisement Preview Creator.
Developed Campaign Queuing System which ensures no empty ad inventory is present leading to additional revenue increasing avg monthly digital revenue by 4% to INR XX crores
Product Owner during the Corporate Agent License Audit (successfully certified)
Developed Custom Push Notification at segment-level increasing open rate by 200%
Developed Image in Ad Push Notification increasing open rate by 52%
Developed Segment Targeting based on behavioural data
Prepared the Quarterly Roadmaps by collaborating with Engineering, Marketing, Sales, Account Managers, and Finance team
Increased monthly visits to the 'Community' section by 150% to ~3M in 4 months by introducing unread notifications
Improvised Offline Campaign Inventory reporting increasing MRR by 15% to INR XX crores
Reduced guest invite creation time by 50% to 7 seconds by sending the invite pass directly to the guest
Executed CRM Integration worth ₹X crores for Real Estate, Banking, Furniture, and Automobile brands

Performance AnalyticsData-driven decision makingMarket & user researchGrowth & RetentionProduct ManagementGrowth Marketing

Readon

Investment Associate

Sep 2022 – Dec 2022 · 3 mos

Performed Financial Due Diligence of a B2B SaaS startup with ₹2 crore ARR
Analysis of the Product & Distribution strategy of an early-stage EdTech startup

Microsoft ExcelMarket ResearchFinancial Analysis

Disney+ hotstar

Casting Associate

Sep 2022 – Sep 2022 · 0 mo

Responsible for casting ‘Superfans’ of Indian Cricket Team in a PR Segment for Asia Cup ‘22 with a viewership of 28M+ (India vs Pakistan)

Grand prix badminton league

Management Intern

Aug 2022 – Aug 2022 · 0 mo

Executed the media release for Indian Newspaper Giants - The Hindu and Deccan Herald with a 6M+ viewership
Heuristic Evaluation of BitSport, a sports social network mobile application, to improvise the 'User Profile' and 'Saved Posts' screen
Conducted a pre-launch engagement activity converting 30% audience into Instagram followers

Crisis Management

Brejo

Founder

Feb 2022 – Nov 2022 · 9 mos

Did you know that an average Indian buys 2 pairs of shoes per year compared to 8 pairs by an American?
Brejo is a multi-functional non-marking overshoe worn while playing indoor sports. This reduces the cost and space of buying a non-marking shoe.
Generated Rs. 11,000 through 100+ pre-orders from LinkedIn, Apartments, Instagram, and Universities
Conducted 100+ interviews and 10 moderated usability tests of the footwear in order to design the functionality and aesthetics
Placed 1st out of 70 startups at the ReadOn Startup Challenge
Awarded the Jury’s Favourite Business Plan at Xavier Institute of Management & Entrepreneurship

Market ResearchUser ResearchProduct Management

Zymrat

Growth Intern

Dec 2021 – Feb 2022 · 2 mos

Directed an Instagram campaign for the sustainable apparel collection with Rs. 23,000 budget
Increased LinkedIn followers by 15% to 9,200 with a 6.2% engagement rate in 3 weeks through branding content
Performed Influencer Scouting, Meme Marketing, and Product Catalog Shoot for a Reality Show Star
Hands-on experience in Zoko, Winkl, and TweetDeck

Content MarketingSocial Media MarketingGrowth MarketingUser ResearchDigital Marketing

Zummit infolabs llp

Human Resources Executive

Jul 2021 – Oct 2021 · 3 mos

Led the Recruitment Process Automation Team (3 Developers + HR) to complete the project in a month and reduced candidate TAT to 3 days from 1 week
Increased the global intern headcount by 50% to 150 members (Recognised as the Star of the Month for the accomplishment)
Led & trained interns from around the globe on recruitment and employee engagement to increase the no. of interviews conducted and employee satisfaction score by 50%
Conducted remote Employee Engagement Programs for interns located across North America, Europe, Asia, and Africa
Created an SOP for Employee Exit Process
Conducted a farewell program for exiting employees
Conducted exit interviews and improved pain points in the learning path and stand-up meetings

LeadershipHuman Resources

Onepercent

Digital Marketing Intern

Jan 2021 – Jan 2021 · 0 mo

Promoted the mobile applications through Quora and Reddit by answering 65+ questions
Promoted the website through social media channels and attracted ~50 unique website visitors everyday.
Collected user feedback of the applications and worked with the App Developer to accomplish necessary improvements.

Analytical Skills