Irina Obushtarova

Co-Founder

Bulgaria14 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Co-founded a leading tech media platform in CEE.
  • VP of Strategic Partnerships connecting Europe and the Gulf.
  • Advocate for innovation and engineering talent in CEE.
Stackforce AI infers this person is a strategic leader in tech media and innovation ecosystems.

Contact

Skills

Core Skills

Strategic PartnershipsBusiness AdvisingBusiness DevelopmentOnline MarketingBrand StrategyMentoringMarket IntelligenceExecutive AdvisoryStart-upsStorytellingLead Generation

Other Skills

Account ManagementAgile ProjektverwaltungBusiness IntelligenceBusiness StrategyData Warehouse AutomationDesign ThinkingDiversity MarketingEconomics of InnovationEmotional IntelligenceManagementMarketingMarketing StrategyOnline Media ManagementPanel ModeratorProblem Solving

About

I’m an ambassador for the innovation and engineering talent emerging from Central and Eastern Europe — helping the region tell its story, expand its opportunities, and claim its place on the global technology map. As Co-Founder and former CEO of The Recursive, I built one of CEE’s leading tech media platforms, amplifying the voices of founders and investors shaping new industries from AI and deep tech over AI to enterprise software and digital infrastructure. Today, as VP of Strategic Partnerships & Alliances at Wiser Technology, I extend that mission beyond Europe — connecting Central and Eastern Europe’s engineering excellence with the Gulf’s rapidly advancing digital and AI ambitions. My focus is on forging cross-regional alliances, supporting national digital transformation agendas across the GCC, and aligning Wiser’s capabilities with long-term sovereign technology strategies. Focus areas: tech and innovation ecosystems, CEE engineering excellence, strategic partnerships, GCC–Europe cooperation, AI & digital transformation, and ecosystem storytelling.

Experience

Story market fit

Narrative Strategist

Oct 2025Present · 5 mos

  • I explore how story becomes structure in business - shaping the way companies are understood, trusted, and remembered. As narrative strategist, I help leaders articulate the deeper logic behind their vision and translate it into coherent brand, marketing, and go-to-market strategies.

In code we trust?

Creator & Host

Oct 2025Present · 5 mos

  • Working on a new series of conversations on responsible intelligence - both artificial, human and hybrid. Lately, I’ve been sitting with one question:
  • How do we build trust in a world where intelligence is no longer human alone?
  • This question has led me to a new project - a series of conversations with engineers, philosophers, innovation leaders and policy thinkers about responsible AI and the future of human-machine trust.
  • Stay tuned. The first guest of In Code We Trust will matter - if someone exceptional comes to mind, send me a DM.
  • #TrustAI #EthicalAI #PhilosophyOfTechnology #InCodeWeTrust

Wiser technology

VP, Strategic Partnerships & Alliances

Sep 2025Present · 6 mos

  • In my role, I focus on connecting the GCC’s fast-growing innovation landscape with engineering expertise, high-caliber talent, and future growth opportunities. My goal is to enable long-term collaboration between the GCC and European tech leaders — rooted in shared priorities, market realities, and trust.
Business StrategyStrategic Partnerships

The recursive

2 roles

Co-founder & Strategic Advisor

Promoted

Jun 2025Present · 9 mos

Business AdvisingMentoringStart-upsBusiness DevelopmentBusiness Strategy

Co-founder & CEO

Feb 2021May 2025 · 4 yrs 3 mos

  • Daily dedicated to the mission of giving international visibility to innovators in Central and Eastern Europe.
  • The Recursive is an independent community-born online media focused on the emerging tech and startup ecosystems in Central and Eastern Europe (CEE). Our mission is to provide constructive reporting on the progress of the local startup, VC and tech community.
  • The definition of recursive innovation shows us that technological innovations are interconnected and dependent on each other. A successful discovery or invention in most cases is based on several previous ones. As journalists, we also believe that the stories of local pioneers can inspire and shape a big wave of success stories for the next generation of founders and innovators. We believe that by providing coverage for what’s happening in the entrepreneurial landscape in CEE, we can expand the space of possibilities for the region.
Online MarketingOnline Media ManagementAccount ManagementMarketingMarketing StrategyStart-ups+3

Dea - dare. empower. accelerate.

Startup Mentor

Oct 2024Present · 1 yr 5 mos · Sofia, Sofia City, Bulgaria

  • DEA Accelerate is a comprehensive 10-week accelerator program designed to empower and equip ambitious women entrepreneurs with the tools and resources needed to launch or expand their business ventures.

Green transition forum

Member of the Strategic Foresight Committee

Apr 2024Present · 1 yr 11 mos · Sofia, Sofia City, Bulgaria

D2xcel

Member of the Management Board

Nov 2023Jun 2025 · 1 yr 7 mos · Hybrid

#breakinggrounds

Ecosystem Ambassador

Oct 2023Present · 2 yrs 5 mos · Sofia, Bulgaria

  • #BreakingGrounds is a pioneering project that aims to showcase the strength and potential of Bulgaria's tech ecosystem by leveraging strategic exposure opportunities and communication efforts.
Brand StrategyEconomics of InnovationMarketingStart-ups

Bmw foundation herbert quandt

Responsible Leader

Jun 2023Present · 2 yrs 9 mos

Storytelling studio

Co-founder & Brand Strategist

Mar 2023May 2025 · 2 yrs 2 mos · Hybrid

  • In the bustling startup landscape of Central and Eastern Europe, it's essential to stand out and build a stong international voice. 🌍
  • Storytelling isn't just a timeless tradition. It is a game-changer for your startup's success. Because it the stories we tell that literally make the world. If you want to change the world, you need to change your story. 🚀 By crafting a compelling narrative, you can:
  • 🔹 Engage effectively with your audience.
  • 🔹 Build trust and authenticity.
  • 🔹 Inspire your team and attract top talent.
  • 🔹 Stand out among competitors.
  • 🔹 Attract investors and fuel growth.
  • Embrace the power of storytelling to elevate your startup and inspire change. 🌱 Your story can shape the future of entrepreneurship in CEE!
Start-ups

Successful innovation systems: a resource-oriented and regional perspective for policy and practice

Co-Author

Nov 2022Present · 3 yrs 4 mos

  • This book places a central question: why are some regions in the world more successful in innovation than others? It aims to increase readers´ understanding of how innovation processes are accelerated or hindered by regional characteristics. A deep dive into differences of innovation ecosystems across global regions will provide a detailed mosaic of strengths and weaknesses. The audience will also learn to assess the resources and elements of regional innovation systems and to compare and contrast structures and processes in innovation management in Africa, Asia, Europe, and the Americas. The speciality of the book lies in its focus on the patterns that are behind the development of many successful innovation regions and it defines the ingredients for right planning and policy development.
Business AdvisingStart-up SupportMentoringMarketing StrategyStart-upsBusiness Strategy

Entrepreneurs in class

Member Of The Board Of Advisors

Oct 2021Present · 4 yrs 5 mos · Sofia, Bulgaria

  • Because I believe in the power of role models. Connecting teachers to successful entrepreneurs to inspire and ignite entrepreneurial mindset in students.
Market IntelligenceEconomics of Innovation

Power of bg

Member & Ambassador

Oct 2020Sep 2025 · 4 yrs 11 mos

  • Because I believe Bulgarian entrepreneurs - at home and abroad - play an important role in our society through responsibly ensuring positive impact, by building bridges between the ecosystems in the world but also simply by nurturing meaningful relationships between each other.
Executive AdvisoryBusiness Advising

Trending topics see

Managing Director

Feb 2019Feb 2021 · 2 yrs · Sofia

Brand StrategyStorytellingMarketingMarketing StrategyProject ManagementBusiness Strategy

Trivadis

Inbound Sales & Marketing // biGenius

Oct 2016Jan 2019 · 2 yrs 3 mos · Vienna

  • Trivadis is a leading provider of IT consultancy, system integration, solution engineering and IT services, with a focus on Microsoft and Oracle technologies in Switzerland, Germany, Austria and Denmark.
  • Using the extensive experience from numerous BI and analytics projects, Trivadis developed biGENiUS for advanced big data and data warehouse automation. Eliminating manual coding, the tools helps BI and analytics teams save time and cost - both in development and maintenance.
Online MarketingAccount ManagementMarketing StrategyStart-upsProject ManagementBusiness Development+1

Hpc dual

Sales Marketing Manager // BriefButler®

Jun 2015Jun 2016 · 1 yr · Vienna

  • hpc DUAL has spent the past ten years focussing on optimising electronic delivery, that is simple to operate and easily integrated into an existing IT-infrastructure. A growing number of renowned organisations from the public administration sector and private industry are taking advantage of the enormous potential hpc DUAL technology offers.
Lead GenerationAccount Management

Kratos technology

VP Business Development

Apr 2015Jul 2018 · 3 yrs 3 mos · Vienna

  • Kratos Technology provides faster, cheaper and easier technology solutions, solving challenges for organisations in government and sensitive industries. Our goal is to help our clients take advantage of the technology revolution with the most sophisticated solutions on the market.
Online MarketingLead GenerationAccount ManagementBusiness IntelligenceMarketingMarketing Strategy+2

Welcomebuddy

Co-Founder & Chief Executive Buddy

Oct 2014May 2015 · 7 mos · Vienna

  • One-stop-shop portal for expats in Austria, providing useful information on all relevant matters around relocation and integration. Moving the center of your life can be a painful and exhausting process, but not necessarily. On one side, the platform connects expats directly to all relevant private and public services in order to facilitate their start in a new country. On the other, WelcomeBuddy is also a community platform promoting the exchange and culture of welcome towards all those new members of the society coming from abroad.
Online MarketingLead GenerationAccount ManagementMarketingMarketing StrategyBusiness Development

Kobza media group

Head of Sales

May 2014Sep 2014 · 4 mos · Vienna

  • Kobza Media is one of the top, full-service communications groups in Austria. The agency and media holding founded and led by Rudi Kobza has stakes in a wide variety of communications firms. These independent companies in the fields of advertising, PR, strategy, online services and media complement each other to create a comprehensive palette of services for our customers.
Online MarketingAccount ManagementMarketing

R9 regional tv austria gmbh

Sales Representative

Jan 2014Sep 2014 · 8 mos · Vienna

  • Die Regionalsender Österreichs erreichen pro Monat 2 Millionen ÖsterreicherInnen und über 350.000 Menschen geben an „heute oder gestern" einen Regionalsender gesehen zu haben. Analog zum System der RMS im Radio-Bereich gibt es künftig einen Ansprechpartner für Werbekunden. In jedem Bundesland ist der erfolgreichste Regionalsender als Partner an Bord.
Lead GenerationAccount ManagementBusiness Development

Biber verlagsgesellschaft mbh

Head of Sales and Marketing

Sep 2011Dec 2013 · 2 yrs 3 mos · Vienna

  • Als einziges österreichisches Magazin berichtet das biber direkt aus der multiethnischen Community heraus – und zeigt damit jene spannenden und scharfen Facetten Wiens, die bisher in keiner deutschsprachigen Zeitschrift zu sehen waren. biber lobt, attackiert, kritisiert, thematisiert. biber ist intelligent, kritisch und stylisch.
Lead GenerationAccount ManagementBusiness Development

Education

Universität Wien | University of Vienna

Bachelor of Arts - BA — Publizistik- und Kommunikationswissenschaft

English Language School "Plovdiv"​

German Language and Literature

Jan 2001Jan 2006

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