Fernando Bartolo

Product Manager

London, England, United Kingdom18 yrs 10 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • Led large data teams at Meta and Siemens.
  • Pioneered data-driven practices in advertising.
  • Expert in data engineering and AI/ML solutions.
Stackforce AI infers this person is a Data Engineering leader with expertise in AI/ML and advertising technology.

Contact

Skills

Core Skills

Data EngineeringPrivacyData-driven Decision MakingExperimentationData PlatformsAi/mlBusiness IntelligenceSap

Other Skills

AI AgentsAmazon Web Services (AWS)Anthropic ClaudeApache SparkApplication Programming Interfaces (API)Artificial Intelligence (AI)Business Intelligence (BI)Business Intelligence ToolsClaudeCloud ComputingConsultingData ArchitectureData GovernanceData IntegrationData Modeling

About

I lead Data Engineering for all the Privacy Areas at Meta.

Experience

Meta

3 roles

Data Engineering Manager, Privacy

Promoted

Nov 2024Present · 1 yr 4 mos · London Area, United Kingdom · Hybrid

  • I lead Data Engineering for all the Privacy Areas at Meta
Data EngineeringPrivacy

Data Engineering Manager, App Ads & Gaming vertical

Jan 2023Nov 2024 · 1 yr 10 mos · London Area, United Kingdom · Hybrid

  • I led the Data Engineering function for our App & Gaming organization, part of Ads Monetization.
  • We build Ads products that enable app publishers to acquire and engage with users.
  • Built a healthy and high performing team across London and NORAM.
  • Pushed the org towards being more data-driven, with better goal setting, prioritization, and tracking.
  • Partnered with other leaders to set the org's rhythm of business.
Data EngineeringData-driven Decision MakingTeam Leadership

Data Engineering Manager, Ads Innovation & Verticals

Aug 2021Jan 2023 · 1 yr 5 mos · London Area, United Kingdom · Hybrid

  • I led the Data Engineering function for our Ads Big Bets organization, within the Monetization pillar.
  • Our team worked on several new Ads products at different maturity stages, ensuring that they are scalable, but also that we can iterate quickly through experimentation and by focusing on the right metrics.
Data EngineeringExperimentationMetrics

Siemens

Head of Data at the Siemens Lisbon Tech Hub

Jun 2014Aug 2021 · 7 yrs 2 mos · Lisbon, Portugal · On-site

  • Built a 200 person data team that delivered all kinds of data services to across most of the Siemens world. The team was structured around the following pillars:
  • Data platforms development and management (on-prem and cloud, including AWS and Azure);
  • Data product development (big internal portfolio with 25.000+ users, strong focus on SAP);
  • AI/ML lab for use case incubation;
  • Consulting (advice, training, solution design and implementation);
  • I was very close to multiple initiatives on a technical level. I like to get into the details and discuss/design architectures to solve data problems (e.g. cloud migration into Snowflake, dbt rollout, realtime data replication, etc.)
  • Also had a global management role within the Tech Hub, working on multiple initiatives like a Cloud Academy, AWS Cloud training program, and many others.
  • Part of the innovation steering committee that executed innovation projects around blockchain, computer vision, process mining, sentiment analytics, etc. promoting collaboration with multiple business units and verticals across the entire Siemens landscape.
Data PlatformsAI/MLConsulting

Accenture

Senior Consultant

Jan 2010Jan 2014 · 4 yrs · On-site

  • Business Intelligence senior consultant - many data projects in multiple different verticals including SAP modules like FI, CO, PS, SD, MM, PM, HR, CRM.
  • Trainer for multiple technologies – SAP HANA, SAP Business Objects, SAP Business Warehouse, QlikView, etc.
  • Several full lifecycle projects leading the technical team.
Business IntelligenceSAP

Metroaocubo

IT Manager

Jan 2007Jan 2010 · 3 yrs · Lisbon Area, Portugal

  • Managed all IT related topics for a small construction company (~ 60 people, 1M€ revenue).

Education

Instituto Superior Técnico

Master's Degree — Chemical Engineering

Jan 2009Present

Stackforce found 100+ more professionals with Data Engineering & Privacy

Explore similar profiles based on matching skills and experience