Kritika C.

Co-Founder

Dubai, United Arab Emirates7 yrs experience

Key Highlights

Successfully launched and scaled a business delivering over 1 million orders.
Managed 200+ key accounts driving multi-million AED GMV growth.
Expert in strategic account management within e-commerce and food delivery.

Stackforce AI infers this person is a strategic account manager in the e-commerce and food delivery sectors.

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Skills

Core Skills

Account ManagementBusiness DevelopmentKey Account ManagementBusiness OwnershipStart-up Leadership

Other Skills

AccountingAdvertisingBusiness StrategyCareer ManagementChallenge DrivenCommunicationConsumer ProductsConvincing PeopleCreativity SkillsCustomer ExperienceCustomer SatisfactionCustomer Service ManagementCustomer SupportDeterminationEarly Stage Ventures

About

Strategic. Driven. Relationship-focused. With 6+ years of experience across startups and global platforms, I bring a unique blend of entrepreneurial grit, commercial strategy, and account management expertise — especially in the e-commerce and food delivery industries across India and the UAE. My journey began with launching Happifyyourself, a passion project turned successful business that scaled Pan India and delivered over 1 million orders between 2013–2017. That entrepreneurial foundation shaped my ability to lead with ownership and adaptability. Since then, I’ve worked with hyper-growth companies like Zomato, Amazon, Talabat, and Noon, delivering measurable impact. From increasing market share in competitive zones, to improving CPC budget utilization, to building an in-depth dashboard via Poweruser Looker within 14 days of joining — my focus has always been results with strategy. Currently managing 200+ key accounts, I’ve driven multi-million AED GMV growth, built regional campaigns, and worked across cross-functional teams using tools like Salesforce, Tableau, and Looker. I thrive in dynamic environments and love working with like-minded professionals. 🌍 Based in Dubai | 🇮🇳 Raised in Mumbai | 💡 Open to new opportunities & collaborations. Let’s connect and build something impactful.

Experience

Keeta

Strategic Account Manager

Jun 2025 – Oct 2025 · 4 mos · Dubai, United Arab Emirates · On-site

Managed strategic relationships with major F&B brands across UAE; acted as trusted advisor to senior stakeholders (including C-level), driving long-term collaborations and brand growth strategy.
Developed and executed platform operation strategies and joint go-to-market plans in collaboration with internal marketing, operations, and product teams, ensuring mutual growth and performance optimization.
Led high-impact brand initiatives: new brand launches on platform, single-brand marketing campaigns, promotional events, delivering measurable business outcomes (e.g. partner growth, user engagement, revenue uplift).
Identified business expansion opportunities and provided actionable market insights; leveraged data-driven commercial acumen to optimize cost structures and maximize ROI for both Keeta and brand partners.
Successfully navigated dynamic fast-paced environment, demonstrating strong communication, stakeholder management, and cross-functional coordination.

Account ManagementBusiness DevelopmentStrategic Account DevelopmentNational Account ManagementNew Account Management

Noon

Senior Account Manager

Jul 2024 – Apr 2025 · 9 mos · Dubai, United Arab Emirates · On-site

Managed a diverse portfolio of key restaurant partners, driving growth, retention, and operational excellence.
Maintained strong partner relationships and acted as their day-to-day business advisor.
Led catalogue accuracy, menu updates, in-store processes, and growth initiatives to enhance performance.
Held monthly and quarterly business reviews to identify growth opportunities and increase revenue share.
Drove partner participation in marketing campaigns to accelerate sales on Noon Food.
Shared monthly performance insights and took ownership of portfolio success and merchant satisfaction.
Served as a proactive and positive representative of Noon Food across the UAE market.

Account ManagementFood IndustryKey Account ManagementMarketingSalesVendor Management+1

Talabat

Account Manager

Jul 2022 – Jun 2024 · 1 yr 11 mos · United Arab Emirates · On-site

Conducted regular business reviews with key restaurant accounts to identify revenue opportunities, strengthen partnerships, and drive improvements in profitability and market share.
Maintained continuous, trust-based relationships with partner restaurants, acting as the primary point of contact for all commercial and operational needs.
Delivered exceptional service and support to resolve day-to-day operational issues, ensuring smooth coordination between restaurant partners and internal teams.
Ensured menus, pricing, availability, and catalogue content were consistently updated and accurate across the platform.
Optimized restaurant content including MOA, prep time, delivery SLA, and in-app visibility to enhance conversion and customer experience.
Led commission renegotiations by reviewing commercial performance and renewing contracts with upgraded, mutually beneficial terms.
Drove advertisement and brand visibility initiatives by acquiring high-quality menu photos, installing Talabat-branded collateral (stickers, banners), and coordinating newsletter placements.
Generated and launched promotions, coupons, and vouchers to boost sales for existing restaurant partners.
Persuaded restaurants to participate in brand promotions and adopt Talabat’s marketing assets to improve in-app discoverability.
Enhanced transmission methods by onboarding partners onto real-time order tracking (WLA) and more efficient integration systems.
Guided restaurants through digital transformation, including enabling backlinks, white-label solutions, splash pages, and social media ordering options.
Encouraged and onboarded restaurants onto online payment gateway solutions to improve customer experience and reduce COD dependency.
Maintained accurate, well-structured records of all account management activities including closed deals, follow-ups, sales expenses, promotion impact reports, vendor analysis sheets, and account performance reviews.

Career break

Relocation

Jan 2022 – Jun 2022 · 5 mos · Dubai

Amazon

Senior Associate

Aug 2020 – Jan 2022 · 1 yr 5 mos · Bengaluru, Karnataka, India · Remote

Classify products based on SOP
Report violations of rules, regulations, policies, and procedures by evaluating or
recommending the initiation of investigative and corrective procedures
Follow SOP and instructions provided by managers
Provides ideas for process improvements to enhance process efficiency, quality and
customer experience
Respond to stakeholders with guidance and flags any updates to Lead/Manager.

Zomato

2 roles

Senior Associate

Promoted

Jan 2019 – Aug 2020 · 1 yr 7 mos · On-site

Operated with high integrity, built trust, and earned sustained credibility with internal and
external clientele. Responsible for end-to-end operations delivery. The hiring of Delivery Boys and ensuring Service Level Agreement was met. Going through the Purchase Orders on a daily basis. Co-ordinating with different merchants to figure the date of delivery. Onboarding merchants and maintaining relationships Attributes. Cultivated and strengthened relationships with new and existing clients. Kept on top of changes to store products and promotions to maintain strong sales. Promptly addressed concerns, complaints and inquiries to meet customer satisfaction. Approached each problem with a fresh mind and analytical strategies to quickly resolve
concerns.

Associate

May 2018 – Dec 2018 · 7 mos · On-site

Handled customer escalations through chat, voice and email for the online ordering
business for Zomato. Handled social media escalations for VIP users
Worked with the product team to run surveys and get an understanding of the preferred
support medium for users. Successfully communicated with all team members to navigate job duties and complete
daily tasks. Compiled customer feedback and recommended service delivery improvements to
management. Resolved conflicts and negotiated agreements between parties in order to reach win-win
solutions to disagreements and clarify misunderstandings.