Radhey Shyam

Product Manager

Delhi, India11 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

9 years of experience in data-driven business solutions.
Proven track record in increasing conversion rates.
Expertise across E-Commerce and Fintech industries.

Stackforce AI infers this person is a data-driven analyst with expertise in E-Commerce and Fintech sectors.

Contact

Skills

Core Skills

Product StrategyProduct AnalyticsBusiness StrategyBusiness AnalyticsData VisualizationAnalyticsMarket Research

Other Skills

A/B TestingBig DataBuilding Strategy & roadmapBusiness forecasting and independent project handlingCampaigns ManagementCustomer ExperienceCustomer behaviour analyticsEscalations ManagementGoogle AnalyticsGrowth ManagementGrowth StrategiesHypothesis TestingLeadershipMicrosoft ExcelOwnership

About

Solution-oriented, high performing analyst with 9 years of experience in delivering strategic and data enabled business and product solutions. Very strong experience across various industries like E-Commerce, Fintech and OTA in different verticals including Category Management, Product Management, Growth Planning, Marketing, Customer Experience, and Operations. Specialities- Business/Product Strategy, Analytics, Campaigns Management, Pricing, Revenue & Profitability, Growth Management, User Experience, Ownership. Skills- Customer behaviour analytics, A/B testing, Building Strategy & roadmap, Story telling, Stakeholder management, Recommendation & Personalisation, Business forecasting and independent project handling, including end-to-end delivery of projects. Tools- SQL(MySQL, Hive, BigQuery), Google Analytics, Clevertap, Google Data Studio, Tableau, Python Programming

Experience

Cleartrip

Senior Product Analyst

May 2022 – Present · 3 yrs 10 mos · Bengaluru, Karnataka, India · Hybrid

Tracking the AIR vertical traffic conversion, top metrics, attach rates, such as seat, meal, insurance etc.
Brainstorming with PMs to understand customer needs through analysis of data, funnels and drop-offs.
Working with developers and design teams to ensure a smooth rollout of new features/experiments.
Setting up experiments (A/B testing) and event instrumentation to track UI actions and clicks.
Measuring the impact of experiments by analysing A/B tests and RCAs for any undesired shift in trends
Through an GH, increased High Revenue Flights booking by ~11% with a 1.5% uplift in conversion.
Achieved a 3% uplift in overall conversion by reordering funnel steps (reordering checkout steps OKR).
Increased Seat and Meal attach rate by 28% and 10% respectively, by introducing new UI features.
Implementation of Google Analytics and fixing gaps by collaborating with cross-functional teams.

Trend AnalysisStakeholder ManagementA/B TestingRCAReporting & AnalysisProduct Strategy+4

Paytm

Senior Business Analyst

Feb 2019 – Jan 2022 · 2 yrs 11 mos · Noida Area, India

Led the Analytics Team for the Paytm Sound Box Business.
Scaling Paytm for Business App sales by 100x through merchant analysis, targeting and campaigns.
Identifying product-related solutions and working with product managers to solve the business issues.
Designed and executed targeted campaigns to win back merchants, utilizing data-driven insights and
segmentation techniques.
Conducted cohort analysis to identify patterns and trends in merchant behaviour.
Decreased win back to churn ratio of QR merchants from 5% to 2% by analysing previous churn trends.
Performed A/B tests to experiment with various product features and analysed their impact.

Team ManagementTrend AnalysisStakeholder ManagementA/B TestingGrowth StrategiesBusiness Strategy+3

Paytm mall

Business Analyst

Jan 2017 – Feb 2019 · 2 yrs 1 mo · Noida Area, India

Created dashboards and automated reports for the Sourcing, Operation and Growth teams.
Improved sales by up to 50% month on month by monitoring assortment, pricing and inventory gaps.
Maximized digital marketing ROI through strategic targeting, driving high-quality customer acquisition
and conversions
Analysed data pattern and suggested solutions for reducing cancellations, returns and delivery time.
Improved platform experience by reducing customer contacts from 30% to 12% and increased NPS
from 17 to 30.
Undertook Catalogue clean-up projects, increased fill rates from 47% to 92%, reduced redundancy by
60%, and maintained competitive and hygienic catalogue.

RCASQLReporting & AnalysisGoogle AnalyticsData VisualizationBusiness Analytics+1

Askme.com

Key Account Manager

Jul 2015 – Nov 2016 · 1 yr 4 mos · Noida

Maximized item exposure and increase sales potential with recommendations based on marketplace
data, including pricing suggestions, listing products as per current trends and title guidance.
Prepare Performance/Sales reports on daily, weekly and monthly basis.
By analysing inventory and sale trends, ensuring that vendor stock meets demand

AnalyticsSupply Chain Management

Pepperfry

Key Account Manager

Dec 2014 – Jul 2015 · 7 mos · Gurugram, Haryana, India · On-site

Creating reports to track orders on daily, weekly and monthly basis.
Majorly taking care of vendors of Branded Furniture category along with non-furniture vendors.
Responsible for tracking TAT for orders fulfilment, purchase orders generation, return’s and replacements of the furniture and non-furniture vertical.

AnalyticsReporting & AnalysisSupply Chain Management

Eli research india (p) ltd.

Market Research Analyst

Apr 2014 – Dec 2014 · 8 mos · New Delhi Area, India

Perform market research and data analysis duties and Worked as Data Quality Analyst
Effectively researched areas of the market regarding customer needs and brand perceptions
Analyse, review, update, edit, clean data and ensure accuracy of raw data.

Market ResearchMicrosoft ExcelData Visualization