Vibhor Mathur

Design Manager

Bengaluru, Karnataka, India11 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 9 years of experience in design and branding.
Expert in creating impactful visual systems and marketing campaigns.
Proven leadership in managing design teams and projects.

Stackforce AI infers this person is a Fintech branding expert with strong design leadership skills.

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Skills

Core Skills

Branding & IdentityCommunication DesignCreative Campaign DevelopmentGraphic Design

Other Skills

360° CampaignsAdobe After EffectsAdobe IllustratorAdobe PhotoshopAdobe Premiere ProAdvertisingAnimationArt DirectionBrand Identity DevelopmentBrandingConsumer ResearchCreative BriefsCreative StrategyCross-Channel Campaign DeliveryDesign

About

With over 9 years of experience in the design field, I am passionate about creating impactful and engaging visual systems, brand identities, and marketing campaigns for products and services. I have a strong background in communication design, advertising, and brand building, and I enjoy applying my skills to different domains and industries. Currently, I am the Design Manager at Razorpay, a leading fintech company in India, and previously I was Associate creative director at Grofers (now BlinkIt). At Razorpay, I am responsible for developing a distinct form of storytelling for the various fintech and payment products by focusing on the data, consumer interviews, and learnings from past campaigns. I consistently deliver brand and product storytelling across all channels like websites, social media, videos, collaterals, and growth campaigns. I also maintain and manage the visual systems, brand identity, and style guide for Razorpay. In addition to my role at Razorpay, I am also an artist, in my creative studio I work on AI art, stop motion animations, and found object art and I have been creating fun and quirky content for various platforms, especially Instagram.

Experience

Razorpay

2 roles

Communication Design Manager

Jun 2023 – Present · 2 yrs 9 mos · Bengaluru, Karnataka, India

Lead Communication Designer

Oct 2021 – Jun 2023 · 1 yr 8 mos · Bengaluru, Karnataka, India

Create, maintain, and manage the visual systems, brand identity, and style guide.
Develop a distinct form of storytelling for the products by focusing on the data, consumer interviews, and learnings from past campaigns.
Deliver brand and product storytelling consistently across all channels like websites, e-mailers, landing pages, collaterals, and growth campaigns.
Lead the design team, and manage the hiring and growth of individual designers.

Visual Systems ManagementBrand Identity DevelopmentStorytellingConsumer ResearchCross-Channel Campaign DeliveryTeam Leadership+2

Blinkit

Associate Creative Director

Mar 2015 – Sep 2021 · 6 yrs 6 mos · Gurugram, Haryana, India · On-site

1. Work with the brand & insights marketing team to produce new ideas for Grofers branding, promotional campaigns, and marketing communications.
2. Work with demand teams to deliver business performance result based campaigns.
3. Create 360° campaigns covering TV, Digital, Activation and in-app communications with art & copy supervision.
4. Direct brainstorming meetings and creative sessions within the design team and take ideas to execution.
5. Pitching new ideas to creative and marketing directors for brand building opportunities.
6. Design brand visual identities, guidelines and templates for different communications and maintain those for all marketing communications.
7. Lead multiple design projects from conception to completion, supervise the design team’s daily workflow, assign projects, monitor deadlines and budgets.
8. Hiring, developing and managing the creative team
9. Produce brand films that involve planning of the campaign, steering and writing scripts, directing the shoot, providing editing and post-production guidance.
10. Select and work with external partners when necessary