Karthika Anand

Digital Marketing Specialist

Bengaluru, Karnataka, India6 yrs 7 mos experience

Highly Stable

Key Highlights

Expert in corporate and employer branding strategies.
Proven track record in driving revenue through marketing initiatives.
Strong background in SaaS and logistics marketing.

Stackforce AI infers this person is a Marketing Specialist in the SaaS and Logistics sectors.

Contact

Skills

Core Skills

Employer BrandingCorporate BrandingMarketing AutomationGo-to-market StrategyBrand DevelopmentPublic RelationsContent MarketingEvent Marketing

Other Skills

Analyst RelationsBloggingBranding & IdentityCommunications PlanningCommunity ManagementContent StrategyCreative Campaign DevelopmentCreative WritingCreativity SkillsCustomer MarketingDigital MarketingDigital StrategyEarly-Stage StartupsEvent ManagementEvent Planning

About

A Jill of many (marketing) trades. 💪🏼 I build brands, communities, and stories that connect people. Over the last 8 years, I’ve worked across B2B SaaS, logistics, social commerce, the gig economy, and now advertising and consumer tech at InMobi. At InMobi, I lead corporate and employer branding across global markets, shaping narratives that position us at the forefront of AI, advertising, and culture. Before this, I helped position Locus among the top logistics SaaS players by leading branding and communications, building analyst relations, and driving revenue through customer co-marketing and demand-generation programs spanning events, campaigns, and GTM initiatives. I bring a revenue-first lens to everything I do, pairing it with creativity and curiosity to make brands stand out. I’m always exploring emerging innovation and finding ways to bring it into my work. That mix keeps me both ambitious and practical. Beyond work, I’m a sportswoman and love staying active. This spirit drives how I show up at work: collaborative, driven, a winning mindset, and always hungry to learn. Always down for a run or a game of pickleball. :)

Experience

Rtp global

Senior Manager - Marketing

Nov 2025 – Present · 4 mos · Bengaluru

Inmobi

Manager - Corporate and Employer Brand

Nov 2024 – Nov 2025 · 1 yr · Bengaluru

Employer BrandingCorporate BrandingMarketing Communications

Locus

3 roles

Chief of Staff - Marketing

Promoted

Jan 2024 – Oct 2024 · 9 mos

Grew quickly to a leadership position within the Revenue org. As the CRO and later CGO's Chief of Staff - I helped manage the Marketing, Comms & Growth team, and oversaw strategy, planning, and execution across all marketing functions and special projects.

Lead - Marketing Operations & Special Projects

Jan 2023 – Jan 2024 · 1 yr

Took on a whole new charter, and managed a team of 4.
Core activities: Owned marketing automation, owned reporting and analytics for leadership + team + board, learnt useful new tools - Hubspot, Looker Studio and Salesforce, and project managed for all major marketing campaigns.

Communications PlanningCustomer MarketingProduct MarketingAnalyst RelationsMarketing AutomationMarketing Communications+2

Senior Specialist - Brand and Communications

May 2021 – Feb 2023 · 1 yr 9 mos

Locus is a leading-edge technology company dedicated to solving the most challenging last-mile problems in global logistics. 🚀
At Locus, I wear many hats as a member of the Marketing, Communications & Growth team: managed our global PR and external communication efforts for a year, worked with numerous customers on marketing projects, project managed our brand refresh & platform launch project, managed several brand campaigns & product launches, end-to-end managed global field marketing for Locus (23+ events in 4 months) and so on.

Brand DevelopmentBranding & IdentityStakeholder EngagementPublic RelationsInternal CommunicationsSoftware as a Service (SaaS)+2

Tapchief

Growth Marketing Specialist

Oct 2019 – Apr 2021 · 1 yr 6 mos · Bengaluru Area, India

(Acquired by Unacademy | Now Relevel by Unacademy)
Social Media Marketing, Event Marketing (20+ online + offline events) for Community Growth, Content Marketing

Content MarketingEvent MarketingEarly-Stage StartupsSocial Media Marketing

Wooplr

2 roles

Growth Marketing

Apr 2018 – Oct 2019 · 1 yr 6 mos · Bengaluru Area, India

Content Creation
Managed content production of digital marketing ad videos for Wooplr's social media
Created educational videos and launched regional learning content for Wooplr's reseller audience + YouTube
Wrote learning content and human interest story blogs for Wooplr's reseller audience
Wrote copies for SMS, Push Notifications, and In-App content
Influencer Marketing + Social Media
Onboarded regional Indian Youtubers to set up reseller pages
Created copies and planned campaigns for social media
End-to-end managed an internship cohort of 21 members for 3 months
App Store Optimization
Ran copy and keyword experiments on app store descriptions and title
Analyzed and tracked competitor app performance using AppAnnie

Marketing And Public Relations Intern

Nov 2017 – Mar 2018 · 4 mos · Bengaluru Area, India

PR - Events, Influencer Onboarding for Wooplr's fashion discovery platform
Marketing - Social media content creation and campaign planning for Wooplr's social media