Jun 2018 – Jan 2020 · 1 yr 7 mos · Nehru place

• Key Accounts Handling:
• bajajfinserv.in/finance
• Campaign Management
• SEO : On Page Activities: Keywords Analysis, Competitive & Advertising Research Analysis, Canonical, Robots.txt, Sitemap, Meta Robots, Title and Description, Image Optimization, Internal Linking, FAQ Analysis, Making strategy for Search Dominance , Campaign Creation for Festive Seasons, Making Strategy for Multi folds Result, Brand Awareness Suggestions, XML Sitemap Manual Creation, CTR Improvement Plan, Influencer Marketing, Performance Marketing, Outreach Programme, SOV Improvement, SOP Plan, Brand Marketing, Trend Analysis, etc.
• Tools : Paid tools ahref, moz and semrush.

Oct 2015 – Apr 2018 · 2 yrs 6 mos

• SEO : On Page Activities: Keywords Analysis, Competitive & Advertising Research Analysis, Canonical, Robots.txt, Sitemap, Meta Robots, Title and Description, Image Optimization, Internal Linking, etc.
• Off Page Activities: Bookmarking, Blog Submission, Article Submission, Press Release Submission, etc.
• SEO Tools: Screaming Frog, SEO Site Checkup, Moz Errors, Google Page Speed Testing Tool.
• Managing Social Platform: Facebook, (Group Promotion) LinkedIn, Twitter and Pinterest.
• Google Tools: Google Analytics Analysis and Webmaster Tool Analysis
• Google Analytics: Referral Exclusion List, Filter Creation. Segments, Demographics, GEO, Organic Search Sources, Goal Setup, Adwords Tracking, Organic Tracking, Product Performance, Conversion Tracking, Etc.
• Webmaster Analysis: Rectifying Webmaster Errors HTML Improvement, International Targeting, Data Highlighter, and Crawl Errors to improve the Website Performance.
• Google Adwords (PPC): Managing Campaign, Managing Ad group
• Implementing Advanced Strategies Ad Extensions Including Site Links, Phone Extension, Message Extension, Price Extension, Callout Extension, Call Extension, etc.
• Creating, Managing & Optimizing the Search and Display Campaigns.
• Planning & Optimizing PPC Strategy to Achieve Maximum ROI and Leads.
• Perform Keyword Research and Write Effective PPC Ad Copies to match Client Goals.
• Works on Negative Keywords to stop the Irrelevant Clicks on Weekly Basis.
• Creating Shopping Campaign, Merchant Center, Google Shopping Feed.
• Display Marketing Ads, Responsive Ads, Text Ads, etc…
• Data Analysis & Deliver Weekly & Monthly Reporting.
• ORM (Online Reputation Management)

Jan 2014 – Oct 2015 · 1 yr 9 mos · Greater Delhi Area

• SEO: Search Engine Optimization
• On Page Analysis i.e. On PAGE OPTIMIZATION
• Off Page Activities like bookmarking, blog submission, article submission, etc.
• Promotion on Social Platform likes Facebook, LinkedIn, Twitter and Pinterest
• Google Analytics Analysis and Webmaster Tool Analysis
• Google Adwords (PPC)
• Managing Campaign
• Managing Ad group
• Rectifying MOZ errors for the projects.
• Working ORM (Online Reputation Management) Project