Rashika Mangla

Digital Marketing Specialist

Delhi, India3 yrs 1 mo experience

Most Likely To Switch

Key Highlights

International exposure through exchange semester in Italy.
Experience in e-commerce marketing for major brands.
Strong background in developing marketing strategies and pitch decks.

Stackforce AI infers this person is a Marketing Specialist with a focus on E-commerce and Brand Management.

Contact

Skills

Core Skills

Brand ManagementDigital MarketingE-commerceMarketing StrategyProduct MarketingBranding

Other Skills

Brand MarketingBranding & IdentityClient RelationsMarketingMarketing Campaign ManagementMarketing CampaignsMarketing Plan CreationMulti-Channel MarketingPresentation SkillsSearch Engine Optimization (SEO)Social MediaSocial Media Marketing

About

I am an International Master in Business Graduate from SDA Bocconi aiming to pursue a career in Marketing. I went on an exchange semester in Italy. Because of this international exposure, I got to learn a lot. I am currently working as an Assistant Manager at NuvoRetail and have done my summer internship at Medivaah as a Branding Intern. I was responsible for creating pitch decks for their stakeholders, making content for their social media accounts and websites, making marketing plans to boost their service, etc. I have done a few certifications in marketing such as digital marketing, inbound marketing, brand strategy, etc.

Experience

Unilever

Digital Brand Consultant

Dec 2023 – Present · 2 yrs 3 mos · Mumbai, Maharashtra, India · On-site

Brand ManagementBrand MarketingE-commerceDigital MarketingMarketing Campaign ManagementMarketing Strategy

Nuvoretail

Assistant Manager - E-commerce

Apr 2023 – Nov 2023 · 7 mos · Delhi, India

▪ Helping client brands grow and market their online business on various e-commerce
marketplaces like Amazon, Flipkart, Myntra, etc
▪ Currently handling Nykaa’s exported brands(Anomaly, Tony Moly,
Sally Hansen, PMD Beauty, Rimmel London, etc), Streax and Kiro
(Beauty brands) ‘s accounts
▪ Researching profitable keywords and Creating Campaigns accordingly
▪ Listing their products over various marketplaces and resolving any issues
arriving in the mentioned process
▪ Monitoring promotional activities at various Marketplaces.
▪ Making the client aware of other services and actions that may lead to
greater success
▪ Optimizing bids on different marketplaces and controlling the spends so
as to balance the Acos level
▪ Keeping up on trends, changes, and competitor actions that might affect
the client's performance on e-commerce platforms
▪ Analyzing the data and contributing towards continuous improvement of
the eCommerce strategy for the Brand's business growth

Product MarketingMarketing StrategyClient RelationsMarketing CampaignsMarketing Campaign ManagementBranding & Identity+2

Medivaah

Branding Intern

Apr 2022 – May 2022 · 1 mo · Bengaluru, Karnataka, India · On-site

▪ Developed and established marketing plans with specific objectives across different channels and segments
▪ Recorded and edited videos for the company’s social media accounts
▪ Brainstormed the idea to build awareness by executing marketing strategies to meet consumer needs and maximize profits
▪ Worked in collaboration with the creative team, and developed creative briefs
▪ Presented ideas and final deliverables to the team, and communicated about marketing programs and strategies
▪ Prepared pitch decks for various stakeholders and presented them in
front of the team
▪ Made a spreadsheet report comparing the company with its competitors and studying their branding strategies
▪ Suggested different themes and improvements for their website and social media channels