vineet sharma

Founder

Delhi, India12 yrs experience

Highly Stable

Key Highlights

Led successful brand campaigns for MuscleBlaze.
Expert in driving market share growth in competitive sectors.
Strong background in strategic alliances and consumer insights.

Stackforce AI infers this person is a Brand Marketing Specialist with expertise in E-commerce and FMCG sectors.

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Skills

Core Skills

Brand MarketingMarketing CommunicationsMarketing StrategyBrand Management

Other Skills

ATLAdvertisingAgency liasoningBTLBrand CampaignsBrand Plan PreparationBranded ContentBrandingBusiness DevelopmentChannel MarketingCustomer ServiceDigital MarketingEnglishExperiential MarketingFacebook

About

MBA graduate with 9+ years of experience in Brand Management, Product Strategy, GTM, E-commerce,Trade marketing, ATL and BTL. Currently leading the brand MUSCLEBLAZE driving market share growth for one of the core portfolios of products. Worked across multiple sectors- FMCG, Food tech, E-commerce, Sports Nutrition, with brands like Shineraod Foods, Swiggy, and Healthkart. Prior to MUSCLEBLAZE, I was handling Offline marketing at Swiggy. I believe the way one should contribute to the success of an organization is by bringing in a diverse set of skill sets and expertise. It was my experience that helped me in creating a robust GTM for Swiggy. Similarly, it was my market research and offline marketing experience at Swiggy that helped us in establishing the protein category at Muscleblaze. With Marketing and strategic alliances experience across Healthkart and Swiggy, I have a keen focus on consumer insights, market trends and a passion for building brands. Love ambiguity and steering clear out of it. Key Skills: Marketing Communications | Experiential Marketing | | Strategic Alliances | ATL | BTL |Performance Marketing | Brand Marketing |

Experience

Shree shyam metal

Entrepreneur

May 2025 – Present · 10 mos · Delhi, India · On-site

Api holdings

2 roles

Senior Marketing Manager

Apr 2022 – May 2025 · 3 yrs 1 mo

Marketing Manager

Nov 2020 – Mar 2022 · 1 yr 4 mos

Healthkart

2 roles

Assistant Manager Marketing

Promoted

Apr 2018 – Oct 2020 · 2 yrs 6 mos

Marketing Communications
Brand Campaigns: Worked on three brand campaigns for MuscleBlaze-TumNahiSamjhoge, ZiddiHoonMain, and NaamHaiZiddi
Branded Content: Leading the design and content creation across social media platforms (YT/Insta/FB/Tik Tok) to drive WOMs and organic conversations across the brand. Evaluating brand goals and devise a yearly content calendar. Managing the internal content team, digital agencies and production houses to deliver planned the content.
Influencer Marketing: Working with multiple social media influencers to drive content to increase brand engagement, shoot up TOM and upturn NPS for the brand.
Experiential Marketing
Experiential Platforms: Creating kickass go to consumer platforms to create brand communities and fans.
Channel Marketing: Supporting our Omnichannel universe with relevant BTL pushes to boost sales and visibility of the brand.
Strategic Alliances
Driving synergic marketing, revenue and product alliances for MuscleBlaze to drive specific brand goals.

Marketing CommunicationsBrand CampaignsBranded ContentInfluencer MarketingExperiential MarketingChannel Marketing+2

Sr Associate Channel Marketing

May 2017 – Apr 2018 · 11 mos

Swiggy

2 roles

Sr Marketing Executive

Jan 2017 – May 2017 · 4 mos

Marketing Executive

Jul 2015 – Dec 2016 · 1 yr 5 mos

Designing the Marketing Plan for Delhi/NCR
Brand Plan- Launching the brand in North India- Gurgaon-Delhi.
Performance Marketing Plan- Working closely on deriving ROI centric marketing campaigns in order to increase the order/customer base for Swiggy
ATL -Planning Traditional Media channels (Print, Radio and Television). Includes conceptualization, agency sourcing and execution of the property
BTL- Developing hyper localized activations (customer acquisition/app download) and working on end-to-end execution of properties
Digital Marketing- Working closely with centralized digital team to build hyper localized- geocentric digital campaigns (Social Media & SEM). Working closely with affiliates and tracking the productivity of each campaign.

Marketing Plan DesignPerformance MarketingATLBTLDigital MarketingMarketing Strategy

Shineroad foods india

Marketing Executive

Dec 2013 – Jul 2015 · 1 yr 7 mos · India

1.• Responsible for liaising with agencies and preparing PR activities
2.• Preparation of brand plan-marketing and quarterly promotional strategy
3.• Piloting the innovations and creating new indications and expanding markets
4.• Accountability for Brand’s performance & working closely with sales team
5.• Formulation and Execution of trade and promotional activities
6.• Managing advertising and promotion funds
7.• Providing market analysis information pertaining to competitors, trends and activities(ATL & BTL)
8.• New Product Development- Feasibility study and product launches
9.• Market Research and POP/POS Management
10.Social Media and digital Marketing of Shineroad as brand.