Jul 2025 – Oct 2025 · 3 mos

Jun 2025 – Aug 2025 · 2 mos · Gurugram, Haryana, India · On-site

• Executed WhatsApp marketing campaigns on 30,000+ users, driving app discovery and user adoption.
• Ran email campaigns on clients from 4+ regions globally totalling to 140,000+, segmented through intro and adoption.
• Initiated influencer onboarding with 50+ travel influencers to boost app reach and drive downloads.
• Increased content engagement by drafting daily news and categorizing it into Flights, Hotels, Destinations and Visas.

Feb 2024 – Apr 2024 · 2 mos · Delhi, India · On-site

• Boosted user engagement by 25% via daily product communications, promotional content and branding materials.
• Optimized email campaigns by improving CTRs and CTORs, leveraging A/B testing to enhance performance by 30%.
• Crafted CleverTap user journeys for dropouts, abandoned purchases and payment toggles to improve conversions.
• Created marketing content in collaboration with 5+ tourism boards driving user awareness via email, social media, etc.
• Conducted competitive analysis and recommended product page enhancements, resulting in 20% increase in traffic.

Nov 2022 – Nov 2023 · 1 yr · Jaipur, Rajasthan, India

• Streamlined internal department operations by leading a team of 11 members to enhance departmental efficiency.
• Conducted 15+ offline and online awareness sessions on IAESTE, increasing membership engagement.
• Increased membership pool by 22% through targeted campaigns and on-campus stalls, enhancing exchange numbers.
• Facilitated MOU signing between IAESTE LC JECRC and SI UK to foster future student exchange collaborations.
• Led board restructuring and departmental changes, preparing the organization for smooth operations for next tenure.

May 2022 – Oct 2022 · 5 mos · Jaipur, Rajasthan, India

• Managed and maintained a database of 800+ IAESTE LC JECRC members for efficient record-keeping.
• Organized and executed multiple membership drives across 8 Jaipur universities, expanding student participation.
• Developed content for newsletters and social media (Instagram, LinkedIn) to enhance engagement and outreach.
• Coordinated 2 campus recruitment drives in collaboration with the department head for student intake.
• Increased membership by 6% and assisted 10+ students in securing international internships.

Nov 2021 – May 2022 · 6 mos · Jaipur, Rajasthan, India

Jul 2022 – Aug 2022 · 1 mo · Remote

• Analyzed 25+ IMF economic policy documents, extracting key insights to simplify the process of recording.
• Streamlined research by categorizing key policy themes, improving document retrieval efficiency by 15%.
• Conducted analysis on fiscal policies of 10+ countries, producing reports on financial risks and opportunities.
• Produced research summaries and policy briefs, presenting actionable insights.
• Maintained organized research documentation, ensuring quick access to data and insights for analysis and reporting.