May 2025 – Sep 2025 · 4 mos · Toronto, Ontario, Canada

• Back in May, I moved to Canada and took my first career break. I took this time to settle in smoothly. I also spent some time volunteering and travelling around Nova Scotia, Toronto, and Niagara Falls. It felt really good to step back, explore a new country, and figure out what I wanted to do next.

Aug 2021 – Apr 2025 · 3 yrs 8 mos · Coimbatore, Tamil Nadu, India · Hybrid

• Led the 12+ GTM launches for Document360 - Geographic Expansion, New Solutions and AI suite.
• Grew demand generation initiatives, significantly growing the customer base and increasing revenue by 4×.
• Simplified technical capabilities of the product for technical and non-techncical audiences.
• Collaborated with Product, Sales, and Customer Success teams to align on roadmap priorities and GTM motions.
• Managed various marketing programs, including physical events and webinars, enhancing community engagement globally.

Mar 2019 – Aug 2021 · 2 yrs 5 mos · Noida Area, India · Hybrid

• Collaborated with product and sales teams to enhance product positioning and messaging.
• Drove a 30% increase in lead volume for ProProfs Knowledge Base and doubled leads for Survey Maker.
• Improved review scores by 25% on G2 and Capterra through targeted campaigns.

Nov 2017 – Feb 2019 · 1 yr 3 mos · Cochin Area, India

• At Growth Sapiens, I managed digital marketing projects for North American B2B clients, focusing on content strategy and search optimization. I coordinated across design, development, and content teams to deliver multi-channel campaigns that improved online visibility and lead generation.
• Highlights
• Delivered consistent top-3 Google rankings for 20+ B2B clients through strategic content and landing page optimization
• Increased organic visibility by up to 35% across client portfolios through data-driven SEO and content strategies
• Coordinated multi-channel campaigns that lifted lead generation by 25% through improved messaging and conversion touchpoints
• Managed cross-functional delivery timelines and stakeholder communication to ensure projects launched on schedule
• Built long-term client relationships through regular performance reporting and strategic recommendations

Jun 2017 – Oct 2017 · 4 mos · Doha, Doha, Qatar · On-site

• At Cherry Computers Co. W.L.L., I served as the sole marketer for Yalla Toys, Qatar’s first e-commerce toy store launch. I handled brand positioning, digital campaigns, partnerships, and go-to-market strategy to establish market presence against established competitors like Hamleys.
• Highlights
• Built complete marketing foundation including brand guidelines, vendor pitch decks, partnership strategies, and customer acquisition campaigns for market entry
• Owned positioning, brand messaging, digital campaigns, and go-to-market strategy against established competitors like Hamleys
• Developed comprehensive launch plan covering social media, PR, influencer partnerships, and logistics coordination
• Established partnerships for logistics, influencers, and co-branding activities to support the e-commerce launch
• Designed and set up PPC campaigns and digital marketing activities across multiple channels

Jun 2015 – May 2017 · 1 yr 11 mos · Kochi, Kerala, India · On-site

• At TechWyse, I led SEO and content marketing initiatives for Canadian clients across diverse industries. I managed team training and development while implementing optimization strategies that drove sustainable organic growth.
• Highlights
• Drove organic traffic growth for multiple clients through link-building campaigns and on-page SEO optimizations
• Improved team efficiency through comprehensive training programs in analytics, SEO best practices, and client communication
• Managed content marketing strategies and local SEO initiatives that enhanced search visibility across different market segments
• Conducted website audits and delivered actionable recommendations that improved client performance metrics