Amrita Dutta Purkayastha

Digital Marketing Specialist

Bengaluru, Karnataka, India4 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

3+ years of experience in brand marketing.
Proven track record in driving user engagement and revenue.
Expertise in data-led campaign execution.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on E-Commerce.

Contact

Skills

Core Skills

Digital MarketingE-commerceBrand Marketing

Other Skills

Affiliate MarketingAnalytical SkillsCustomer RetentionDisplay AdvertisingEmail MarketingFacebook AdsGoogle AdsGoogle AnalyticsMobile MarketingPPCPay Per Click (PPC)Programmatic AdvertisingSEMSEOSearch Engine Optimization (SEO)

About

Marketing professional with 3+ years of experience in CRM, brand marketing, and data-led campaign execution. Proven track record of driving user engagement, retention, and revenue at scale. Built and scaled CRM at Cleartrip and led high-impact brand campaigns that boosted affinity and performance.

Experience

Cleartrip

3 roles

Assistant Manager- Brand Marketing

Promoted

Jun 2025 – Present · 9 mos

Senior Brand Marketing Associate

Mar 2025 – Jul 2025 · 4 mos

Digital marketing Associate

Jul 2022 – Apr 2025 · 2 yrs 9 mos

Axio biosolutions

2 roles

Digital Marketing Executive

Promoted

Sep 2021 – Jun 2022 · 9 mos · Bangalore Urban, Karnataka, India

a) Execute & evaluate digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, Email, Mobile, Display, Social,Programmatic, PPC, Facebook Ads,Google Ads & Affiliate)
b) Driving the sales performance of the E-
commerce platform. Prepare and manage a digital marketing budget & Measure ROI
c) Manage Social Media Marketing Campaigns & Optimize lead-to-customer conversion rate.
d) Taking brand ownership & devising the brand strategy, including the setting of style guides, brand guidelines, brand vision, Brand book & value proposition.
e) Participating in product development, pricing & supporting new product launches.

SEOSEMSocial MediaEmail MarketingMobile MarketingDisplay Advertising+7