Arun Kothapally 📈📊 — Business Development Executive
Brands I have helped grow ▪️ Practo - 10K to 1 Million web users per month., 5K to 1 Million App Installs – Paid + Organic. Handled $100,000 per month to drive web traffic and mobile app downloads via FaceBook and Adwords. Moved B2B inbound leads from 5% to 25% of total B2B leads by using SEO, content marketing and Adwords. ▪️ Flipkart - Helped the growth marketing team with ASO to reach the #1 app in the PlayStore. Did experiments in PlayStore which lead to 50K additional organic installs. Set up SEO framework for Shopsy website. ▪️ Josh App - Helped Josh figure out their online reputation on search. Identified the keyword and content universe for a short social video segment. Benchmarked the industry and competition to help the board, investors and team make educated channel and marketing decisions. ▪️ Voot/JioCinema - Worked with the product and tech team to identify fundamental issues with their website and delivered 5X traffic growth for their non-branded SEO traffic. ▪️ XOXODAY - Mapped the content and keyword universe for Empuls and Xoxoday. Achieved website migration with a 10% uptick in traffic growth. Optimised the existing link-building process for higher quality backlinks and ROI. Found technical SEO items stopping organic growth and improved traffic by 20%. ▪️ Noon Academy - Built and scaled the content growth engine for Noon from 0 to 100K organic visitors per month within 6 months. Trained and managed 30 writers who scaled content from 0 to 20K pages. Managed the WordPress website project as an independent consultant. ▪️ Edureka - 0.5 to 2.5 Million organic visitors within 18 months. 5X growth was achieved via scaling content by 3X and referring domains by 2X. Helped set up the inbound lead generation engine for Edureka. ▪️ Isha Foundation - 30% uptick in blog SEO traffic through migrations and fixes. 20% uptick in YouTube Watch time of Sadhguru YouTube channel through thumbnail and title optimization. Mobile growth retention and monetisation. ▪️ Treebo is now able to measure its SEO traffic accurately, spot SEO issues as they occur and are sure about the future roadmap for SEO growth. 25% growth in non-branded SEO traffic in 6 months. ▪️ Typito - 10K to 100K SEO visitors per month in 5 months. Used product-led growth to power research for the Video Templates product feature. ▪️ Gigzio - Optimised job indexing and technical SEO to move from 10K to 1 Million users traffic within 6 months.
Stackforce AI infers this person is a Growth Marketing Specialist with expertise in SEO and content strategies across various industries.
Location: Bengaluru, Karnataka, India
Experience: 6 yrs 1 mo
Skills
- Seo
- Content Marketing
- Growth Marketing
- Digital Marketing
Career Highlights
- Achieved 5X traffic growth for multiple brands.
- Grew Practo's app installs from 5K to 1.5 million.
- Built content growth engine for Noon Academy.
Work Experience
LIDO
AVP Growth (5 mos)
Grow With Arun
Organic Growth Marketing Consultant - SEO, Content and Conversions (9 yrs 5 mos)
Practo
Digital Marketing Manager - Mobile and Web Growth (3 yrs 4 mos)
Affiliate Marketing Independent
Independent Growth Marketing Consultant and Affiliate Marketing Business (1 yr 2 mos)
Purple Talk
Digital Marketing Executive (1 yr 2 mos)
Education
at Reforge
Bachelor's degree at Jawaharlal Nehru Technological University
Conversion Rate Optimizer at CXL
