KAPIL KUMAR

Digital Marketing Specialist

Bengaluru, Karnataka, India3 yrs 8 mos experience

Key Highlights

  • Scaled ARR by 300% across multiple brands
  • Expert in data-driven growth strategies
  • Led teams to optimize marketing performance
Stackforce AI infers this person is a Digital Marketing and Growth Strategy expert in D2C and SaaS industries.

Contact

Skills

Core Skills

Digital MarketingPerformance MarketingGrowth MarketingD2c StrategyGrowth ManagementRevenue Growth StrategyAccount OptimizationClient Relationship ManagementProject ManagementRenewable Energy

Other Skills

Business AnalysisClient RelationsCommunicationData AnalysisData ManagementElectrical EngineeringElectricityGoogle AdsGoogle AnalyticsHard workingMATLABMarketingMulti-cultural Team ManagementMulti-taskingOnline Advertising

About

I am a Digital Marketing and Growth Strategy professional with 3+ years of experience driving performance across diverse industries including D2C, fintech, ad-tech, SaaS, and service-based businesses. Skilled in performance marketing, campaign-level P&L management, and data-driven growth, I have successfully planned and optimized campaigns across Meta, Google, and other paid channels while improving key metrics such as CAC, ROAS, LTV, and retention. My experience spans scaling ARR by 300%, overseeing multi-crore daily revenues, and delivering consistent profitability through advanced analytics, attribution modeling, and funnel optimization. Beyond marketing execution, I bring expertise in team leadership, cross-functional collaboration, and strategic growth planning, ensuring alignment between business goals and marketing outcomes. Passionate about leveraging data, creativity, and technology, I thrive at building sustainable and scalable growth engines across multiple business models.

Experience

Maino.ai

Assistant Manager, Digital Marketing Strategy(L1)

Sep 2025Present · 6 mos · Bengaluru, Karnataka, India · On-site

  • 📊 Planned, executed, and optimized digital marketing campaigns across Meta 🟦, Google 🔍 and other paid channels.
  • 📈 Monitored key KPIs such as CAC, LTV, ROAS, and Retention, ensuring data-driven decision-making and profitable growth.
  • 🧪 Conducted multivariate testing & attribution experiments to identify high-impact channels and optimize ad spends.
  • 🎨 Collaborated with creative teams to design campaigns backed by consumer & business insights.
  • 📑 Delivered actionable reports & insights to stakeholders, driving performance improvements across verticals.
  • 🔎 Leveraged advanced analytics to perform root-cause analysis on campaign trends and propose enhancements across marketing funnels.
Google Adsmeta adsGoogle Analyticsapp flayerShopifyRoot Cause Analysis+3

Shopdeck

3 roles

Growth Manager

Promoted

Apr 2025Sep 2025 · 5 mos · Bengaluru, Karnataka, India · On-site

  • 📊 Growth Marketing | Meta Ads | D2C Strategy | ROAS-Driven Scaling
  • Performance marketer with proven success across 60+ D2C brands.
  • Scaled ARR 300% ($200K → $800K) with 5–10% month-over-month growth.
  • Crafted and executed Meta-based strategies for 200+ sellers, boosting brand visibility and conversions.
  • Led a team of 5 Growth Leads handling 75+ brands with campaign-level P&L responsibility.
  • Specialized in full-funnel performance, optimizing CTR, CPC, ROAS & CAC.
  • Delivered 70–75% profitability while scaling budgets and improving marketing efficiency.
  • ⚙️ Business Operations | P&L Ownership | D2C Revenue Leadership
  • Hands-on operator with end-to-end ownership of marketing P&L across 60+ brands.
  • Oversaw ₹25L+ daily revenue and 3.5K+ daily orders with a 6–8% ROI.
  • Led structured P&L reviews to improve margins, reduce CAC, and unlock growth.
  • Built and mentored a team managing 75+ D2C accounts with scalable revenue strategies.
  • Balanced growth with profitability — maintaining 70–75% margins while scaling operations.
  • Adept at aligning data, operations, and marketing to create a sustainable growth engine.
Growth MarketingD2C Strategy

Assistant growth manager

Apr 2023Mar 2025 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

  • Managed and cultivated a 6-member team, swiftly resolving daily operational,
  • design, logistics, and other challenges.
  • Developed monthly revenue growth strategies for 4 client segments, increasing ARR
  • from $200K to over $600K in 4 months.
  • Optimized KPIs for 50 e-commerce brands, including RTO, cancellation rates,
  • ROAS, Spend/GMV, and pricing, maintaining a 60% troubleshooting success rate.
  • Implemented P&L-focused marketing budget scale-up strategies to achieve
  • targeted profit goals.
  • Assisted team in making data-driven decisions using Meta-base, CRM, and
  • Salesforce. Ensured P&L management, tracking performance, and creating
  • customizable reports and dashboards.
  • Ideated and structured various projects to serve as the backbone for different units,
  • ensuring streamlined workflow and efficient collaboration.
  • Provided product training and support to internal teams including sales, customer
  • support, and marketing. Created SOPs for various processes and improved
  • structural changes. Worked on seller onboarding processes.
Business AnalysisMarketingTeam ManagementOnline AdvertisingCommunicationmeta ads+3

Growth consultant

Oct 2022Mar 2023 · 5 mos · Bengaluru, Karnataka, India · On-site

  • Optimized and expanded 35+ business accounts across different categories,
  • achieving significant profitability.
  • Initiated marketing spend with ₹1K/day per account, developing strategies to
  • quickly make accounts profitable and scalable.
  • Prepared accounts for live status by ensuring quality checks on website
  • management, pricing, catalog corrections, and campaign design.
  • Strategically optimized marketing initiatives to enhance profitability, focusing on
  • reducing Return to Origin (RTO) rates.
  • Leveraged data-driven insights and metrics to optimize marketing strategies,
  • ensuring profitability and client satisfaction.
  • Proactively fostered strong client relationships and promptly addressed concerns,
  • resulting in outstanding client satisfaction with a 90% NPS score and 40% repeat
  • business rate.
Business AnalysisData ManagementMarketingOnline AdvertisingCommunicationDigital Marketing+2

Applied solar technologies india p limited

Senior Project Executive

May 2022Oct 2022 · 5 mos · Gurugram, Haryana, India · Hybrid

  • Working on Off-grid solar PV project to provide maximum electricity for telecom towers.
  • My role is to lead the team and model the solar PV plant using Homer Pro software.
  • Monitoring the power generation from the solar PV array and matching the domain curve The official documentation and reporting structure are maintanied on a daily basis.
Solar PVSolar System DesignSolar EnergyProject ManagementRenewable Energy

Suzlon global services limited

Intern

Aug 2021Jan 2022 · 5 mos · Pune, Maharashtra, India

  • 1 month training from distinguished people with over 15 years of experience in their respective fields at corporate office.
  • 1-month training at “Gurukul” on site.
  • 14-day training with Components testing center.
  • 1-week training at HT yard (substation).
  • 7-day tour of 1.5MW and 1.25MW Wind turbine prototype.
  • Witnessed commissioning and dismantle of wind turbine.
  • Overview of wind turbine generators
  • Upcoming technology - Double Fed Induction Generator
Renewable Energy SystemsElectrical EngineeringWind TurbinesSolar EnergyData Analysis

Bharat heavy electrical limited, haridwar

Trainee

May 2018Jul 2018 · 2 mos · Haridwar, Uttarakhand, India

  • The Area Of training was TURBO GENERATOR MAIN ASSEMBLY LSTG.
  • ROTOR AND STATOR WINDING ASSEMBLY OF THRI AND LSTG

Panpat thermal power station, haryana

Trainee

May 2017Jul 2017 · 2 mos · Panipat, Haryana, India

  • The Area of training was POWER PLANT FAMILIARIZATION.
  • Basic idea of electricity generation Thermal Power Station Elements of Thermal Power Station.

Education

National Institute of Technology Kurukshetra

Master of Technology - MTech — Renewable energy system

Jul 2020May 2022

National Institute of Technology Kurukshetra

Bachelor of Technology - BTech — Electrical Engineering Technologies/Technicians

Jan 2015Jan 2019

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