KAPIL KUMAR

Digital Marketing Specialist

Bengaluru, Karnataka, India3 yrs 8 mos experience

Key Highlights

Scaled ARR by 300% across multiple brands
Expert in data-driven growth strategies
Led teams to optimize marketing performance

Stackforce AI infers this person is a Digital Marketing and Growth Strategy expert in D2C and SaaS industries.

Contact

Skills

Core Skills

Digital MarketingPerformance MarketingGrowth MarketingD2c StrategyGrowth ManagementRevenue Growth StrategyAccount OptimizationClient Relationship ManagementProject ManagementRenewable Energy

Other Skills

Business AnalysisClient RelationsCommunicationData AnalysisData ManagementElectrical EngineeringElectricityGoogle AdsGoogle AnalyticsHard workingMATLABMarketingMulti-cultural Team ManagementMulti-taskingOnline Advertising

About

I am a Digital Marketing and Growth Strategy professional with 3+ years of experience driving performance across diverse industries including D2C, fintech, ad-tech, SaaS, and service-based businesses. Skilled in performance marketing, campaign-level P&L management, and data-driven growth, I have successfully planned and optimized campaigns across Meta, Google, and other paid channels while improving key metrics such as CAC, ROAS, LTV, and retention. My experience spans scaling ARR by 300%, overseeing multi-crore daily revenues, and delivering consistent profitability through advanced analytics, attribution modeling, and funnel optimization. Beyond marketing execution, I bring expertise in team leadership, cross-functional collaboration, and strategic growth planning, ensuring alignment between business goals and marketing outcomes. Passionate about leveraging data, creativity, and technology, I thrive at building sustainable and scalable growth engines across multiple business models.

Experience

Maino.ai

Assistant Manager, Digital Marketing Strategy(L1)

Sep 2025 – Present · 6 mos · Bengaluru, Karnataka, India · On-site

📊 Planned, executed, and optimized digital marketing campaigns across Meta 🟦, Google 🔍 and other paid channels.
📈 Monitored key KPIs such as CAC, LTV, ROAS, and Retention, ensuring data-driven decision-making and profitable growth.
🧪 Conducted multivariate testing & attribution experiments to identify high-impact channels and optimize ad spends.
🎨 Collaborated with creative teams to design campaigns backed by consumer & business insights.
📑 Delivered actionable reports & insights to stakeholders, driving performance improvements across verticals.
🔎 Leveraged advanced analytics to perform root-cause analysis on campaign trends and propose enhancements across marketing funnels.

Google Adsmeta adsGoogle Analyticsapp flayerShopifyRoot Cause Analysis+3

Shopdeck

3 roles

Growth Manager

Promoted

Apr 2025 – Sep 2025 · 5 mos · Bengaluru, Karnataka, India · On-site

📊 Growth Marketing | Meta Ads | D2C Strategy | ROAS-Driven Scaling
Performance marketer with proven success across 60+ D2C brands.
Scaled ARR 300% ($200K → $800K) with 5–10% month-over-month growth.
Crafted and executed Meta-based strategies for 200+ sellers, boosting brand visibility and conversions.
Led a team of 5 Growth Leads handling 75+ brands with campaign-level P&L responsibility.
Specialized in full-funnel performance, optimizing CTR, CPC, ROAS & CAC.
Delivered 70–75% profitability while scaling budgets and improving marketing efficiency.
⚙️ Business Operations | P&L Ownership | D2C Revenue Leadership
Hands-on operator with end-to-end ownership of marketing P&L across 60+ brands.
Oversaw ₹25L+ daily revenue and 3.5K+ daily orders with a 6–8% ROI.
Led structured P&L reviews to improve margins, reduce CAC, and unlock growth.
Built and mentored a team managing 75+ D2C accounts with scalable revenue strategies.
Balanced growth with profitability — maintaining 70–75% margins while scaling operations.
Adept at aligning data, operations, and marketing to create a sustainable growth engine.

Growth MarketingD2C Strategy

Assistant growth manager

Apr 2023 – Mar 2025 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

Managed and cultivated a 6-member team, swiftly resolving daily operational,
design, logistics, and other challenges.
Developed monthly revenue growth strategies for 4 client segments, increasing ARR
from $200K to over $600K in 4 months.
Optimized KPIs for 50 e-commerce brands, including RTO, cancellation rates,
ROAS, Spend/GMV, and pricing, maintaining a 60% troubleshooting success rate.
Implemented P&L-focused marketing budget scale-up strategies to achieve
targeted profit goals.
Assisted team in making data-driven decisions using Meta-base, CRM, and
Salesforce. Ensured P&L management, tracking performance, and creating
customizable reports and dashboards.
Ideated and structured various projects to serve as the backbone for different units,
ensuring streamlined workflow and efficient collaboration.
Provided product training and support to internal teams including sales, customer
support, and marketing. Created SOPs for various processes and improved
structural changes. Worked on seller onboarding processes.

Business AnalysisMarketingTeam ManagementOnline AdvertisingCommunicationmeta ads+3

Growth consultant

Oct 2022 – Mar 2023 · 5 mos · Bengaluru, Karnataka, India · On-site

Optimized and expanded 35+ business accounts across different categories,
achieving significant profitability.
Initiated marketing spend with ₹1K/day per account, developing strategies to
quickly make accounts profitable and scalable.
Prepared accounts for live status by ensuring quality checks on website
management, pricing, catalog corrections, and campaign design.
Strategically optimized marketing initiatives to enhance profitability, focusing on
reducing Return to Origin (RTO) rates.
Leveraged data-driven insights and metrics to optimize marketing strategies,
ensuring profitability and client satisfaction.
Proactively fostered strong client relationships and promptly addressed concerns,
resulting in outstanding client satisfaction with a 90% NPS score and 40% repeat
business rate.

Business AnalysisData ManagementMarketingOnline AdvertisingCommunicationDigital Marketing+2

Applied solar technologies india p limited

Senior Project Executive

May 2022 – Oct 2022 · 5 mos · Gurugram, Haryana, India · Hybrid

Working on Off-grid solar PV project to provide maximum electricity for telecom towers.
My role is to lead the team and model the solar PV plant using Homer Pro software.
Monitoring the power generation from the solar PV array and matching the domain curve The official documentation and reporting structure are maintanied on a daily basis.

Solar PVSolar System DesignSolar EnergyProject ManagementRenewable Energy

Suzlon global services limited

Intern

Aug 2021 – Jan 2022 · 5 mos · Pune, Maharashtra, India

1 month training from distinguished people with over 15 years of experience in their respective fields at corporate office.
1-month training at “Gurukul” on site.
14-day training with Components testing center.
1-week training at HT yard (substation).
7-day tour of 1.5MW and 1.25MW Wind turbine prototype.
Witnessed commissioning and dismantle of wind turbine.
Overview of wind turbine generators
Upcoming technology - Double Fed Induction Generator

Renewable Energy SystemsElectrical EngineeringWind TurbinesSolar EnergyData Analysis