Arpan M.

Business Development Executive

Delhi, India6 yrs 5 mos experience

Highly Stable

Key Highlights

Expert in Growth Hacking and Customer Acquisition strategies.
Proven track record in building data-driven marketing campaigns.
Strong leadership experience in managing cross-functional teams.

Stackforce AI infers this person is a Growth Marketing Specialist in the EdTech industry.

Contact

Skills

Core Skills

Growth HackingCustomer AcquisitionData Analysis

Other Skills

A/B TestingAnalytical SkillsBusiness InsightsCampaignsCategory ManagementCommercialsConsumer BehaviorCreative IdeationDigital MarketingDigital Marketing AnalyticsFacebookFacebook AdsGoogle AnalyticsHaptikHootsuite

Experience

Classplus

Senior Manager - Growth & Product

Jan 2025 – Nov 2025 · 10 mos · Noida, Uttar Pradesh, India · Hybrid

Adda247

Growth Product Manager

Jun 2023 – Jan 2025 · 1 yr 7 mos · Gurugram, Haryana, India · Hybrid

When It comes to being a real growth hacker or marketer. You work with several teams and optimise every possible path for the user. I have been leading team of 3 People, who are responsible for every single step a user takes goes into a particular funnel. In Edtech, courses and content are #1 factor of distribution, but when should a user land on what is the biggest task that needs to be solved for. That’s what I do. Whether it is to convince product to build something, activity on existing product features. Just to help you with scalability of the platform, we have 30 Lakh MAU to explore every possible scenario of EDTECH user.

Growth HackingCustomer Acquisition

Habitat

Head of Growth

Sep 2021 – Jul 2023 · 1 yr 10 mos · India · Remote

Built Creator Led Business 0-10 Story. Finding growth buttons using data analysis and user economy. Helping cross functional teams and business owners to make better decisions.

Consumer BehaviorPerformance MarketingKey MetricsCreative IdeationCampaignsA/B Testing+8

Vidyakul

Growth Marketing Manager

Feb 2021 – Oct 2021 · 8 mos · Noida, Uttar Pradesh, India

Consumer BehaviorPerformance MarketingKey MetricsCreative IdeationCampaignsA/B Testing+7

You're wonderful project;

Brand Marketing

Dec 2019 – Jul 2020 · 7 mos

Worked with Team on Small Mental Health Projects, Image&Video Content Promotions.
Initiated Marketing Workshops for Research and
Development team on using Content Creation Tools such as Google Trends, BuzzSumo and Website Check Tools to Optimise Website and overall content strategy and it’s implementation!
Introduction of Professional Email Marketing tool that is Mail Chimp and implementation in the organisation.

Adda247

Growth Marketing Team

Jun 2019 – Mar 2021 · 1 yr 9 mos · Gurgaon, India

Role and Responsibilities : Creative Revenue and Brand Campaigns from the stage of idea creation to it’s implementation!
Product and Government Exams/Competitive Exam Specific Campaigns!
Email and Product Marketing through creative DFP’s and Videos.
Creating Unique Campaigns for Paid Ads Ops Team for UAC/UACe/ Shopping Ads.
Overlook Promotions on Social Media
Line up promotions on youtube for new products and events
Creating funnels from one platfrom to another - youtube to telegram,webiste and product pages.

Consumer BehaviorKey MetricsCreative IdeationCampaignsA/B TestingMarketing Campaigns+6

Travelb

Marketing Intern

Apr 2017 – Jan 2018 · 9 mos · Delhi, India

Learned how to perform end to end planning and execution of Brand/ Revenue campaigns on digital platforms as well as offline user acquisition strategies.