Vinod Prajapat

Business Development Executive

Dubai, United Arab Emirates7 yrs 6 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

7+ years of experience in Strategy & Analytics.
Expert in data-driven marketing and product growth.
Proficient in SQL, Python, and Machine Learning.

Stackforce AI infers this person is a Growth and Marketing Analyst in the E-commerce and Fintech sectors.

Contact

Skills

Core Skills

Digital StrategyGrowth MarketingBusiness AnalysisData Analytics

Other Skills

Amazon Web Services (AWS)AnacondaAnalytical SkillsAppflyerArtificial IntelligenceAttribution ModelsBrazeBusiness Growth StrategiesBusiness Intelligence (BI)CollaborationCommunicationCustomer Relationship Management (CRM)Customer SegmentationDAU/MAUDashboard Automation

About

Insight-driven Strategy & Analytics Professional with 7+ years of experience delivering data-powered strategies in Marketing, Product Growth, Customer lifecycle optimization and Loyalty Programs. Proven track record of using SQL, Python, Machine Learning, Artificial intelligence, Big Query, and visualization tools to extract actionable insights, improve business performance, and drive customer engagement across digital marketplaces. Fueling growth in the group's products(noon core, Grocery, Food, quick commerce). And set digital strategy for product growth.

Experience

7 yrs 6 mos

Total Experience

2 yrs 6 mos

Average Tenure

4 yrs 4 mos

Current Experience

Noon

3 roles

Assistant Manager - Growth and Marketing

Promoted

Feb 2024 – Present · 2 yrs 2 mos

Telling stories through Data. Responsible for fueling growth in the group's products.
Growth & Digital Strategy
Digital Marketing Analytics
Growth Hacking
Digital Marketing
Sale Funnel Optimization
Lead Generation
MarTech
Google Analytics
Attribution Models
Affiliate Marketing
Influencer Marketing
Social Marketing
ATL/ BTL Marketing
SEO
Loyalty Program
CRM
Automation
Customer segmentation strategies
ML
AI/LLM
Personalisation models for customers experience
1-Experience with data visualization tools (Looker, DataStudio, Tableau).
2-Understanding of Airflow, DAG orchestration, and modern data pipelines.
3-Experience with LLM agents, prompt engineering, and OpenAI API usage.
4-Ability to translate business questions into structured, testable hypotheses.
5-Strong presentation and storytelling skills; able to communicate with technical and non-technical stakeholders alike.

Google AnalyticsDigital MarketingGrowth HackingLoyalty ProgramMachine LearningArtificial Intelligence+4

Lead Business Analyst - Growth & Marketing

Feb 2023 – Feb 2024 · 1 yr

Senior Business Analyst - Growth & Marketing

Nov 2021 – Jan 2023 · 1 yr 2 mos

Mobikwik

Senior Data Analyst

Feb 2021 – Nov 2021 · 9 mos · Gurugram, Haryana, India

Responsible for collaborating with different teams under Marketing, Finance, Growth, Planning, Lending to cater the data and reports, dashboard requirements.
Monitored the event performance by automating reports, dashboard by identifying goals, drop-off rates, growth and retention data to finalize planning or action for C level Management.
Collaborated with Business finance and Accounting Team to book the numbers for Month end, Quarterly and Yearly.
Collaborated with Campaign Team to analyses Campaign performances and retention rates.
Part of Core team member for filling a draft red herring prospectus (DRHP) of Mobikwik with SEBI.
Performance matrix, Funnels, Retention Cohorts, Growth Cohorts, Acquisitions Cohorts formation for Marketing, Lending, Growth Teams.
Collaborate with stakeholders/Partners on regular basis and delivered multiple reports and numbers as per their requirements.
Collaborate with RBI to provide PPI numbers, Wallet activity numbers on monthly basis as per guidelines of RBI.