Yogesh Tewari

CEO

Kolkata, West Bengal, India25 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in building strong, purpose-led brands.
Expert in scaling D2C businesses and launching new products.
Award-winning campaigns driven by consumer insights and innovation.

Stackforce AI infers this person is a Marketing Leader with expertise in FMCG and D2C strategies.

Contact

Skills

Core Skills

Brand BuildingMarketing StrategyBusiness Strategy

Other Skills

AdvertisingBrand ManagementCategorizationCustomer InsightD2CFMCGMarket ResearchMarketingMarketing ManagementProduct DevelopmentShopper MarketingTeam ManagementTrade Marketing

About

A seasoned Marketing professional with critical proven experiences on scaling up businesses, building a D2C business, new category entry, building talent, creating award winning campaigns with experience of working internationally and across multiple diverse categories. Proven track record of building strong brands that are distinctive and purpose led and built through incisive consumer insights, innovation and consistent strategy deployment. Wide experience of managing category leading brands, challenger brands, launching new brand from scratch as well as building digital only brands. Specialties: Strategy development & deployment, brand building, consumer insights, category development, advertising, D2C, digital & traditional media, new product launches, innovative 360 degree activations, high performing team development.

Experience

Rp-sanjiv goenka group

Vice President Marketing - RP Sanjiv Goenka Group, FMCG division

Feb 2021 – Present · 5 yrs 1 mo

Scaling up TooYumm! to become a strong challenger brand in the snacking space led by strong equity development, distinctive and disruptive campaigns, portfolio expansion through brand extensions and innovations and improved profitability with strategic initiatives cutting through the line.
Launched a new brand 'Naturali' in the cluttered personal care category with a distinctive proposition of trendy natural ingredients, free from harmful chemicals, effective products at the right value. Rapidly scaling the brand nationally across channels and into the D2C space.
Scaling D2C business on Dr Vaidya's, one of the largest only online ayurveda brands in India. Leveraging data and tools to drive aggressive growth with focus on traffic, conversions, retention and better ROAS, while expanding portfolio in consumer relevant category spaces.

Brand ManagementProduct DevelopmentAdvertisingCustomer InsightFMCGMarketing+8

Mars wrigley confectionery india

Director Marketing and Customer Marketing

Jul 2017 – Feb 2021 · 3 yrs 7 mos · Gurgaon

Wrigley india

Marketing Director

Jul 2016 – Jul 2017 · 1 yr · Gurgaon, India

Mars chocolates

Head of Marketing and Customer Marketing

Aug 2013 – Jun 2016 · 2 yrs 10 mos · Greater Jakarta Area, Indonesia

Leading the Marketing and Customer Marketing functions for Mars chocolates in Indonesia overseeing brand launches, communication, strategy development and deployment, research, media, shopper marketing, customer centricity, team capability building etc.