Ashutosh Barnwal

Co-Founder

Gurugram, Haryana, India6 yrs 7 mos experience

Key Highlights

Awarded GeM award within 7 months at Virohan
Achieved 30% increase in brand awareness at BYJU'S
Founder of a marketing blog with daily posts

Stackforce AI infers this person is a Marketing and Business Strategy professional with a focus on Brand Management and Growth.

Contact

ashutoshbarnwal27@gmail.com LinkedIn

Skills

Core Skills

Business StrategyGrowth StrategyBrand ManagementMarketing StrategySocial Media MarketingContent CreationClient ManagementProduct Management

Other Skills

Analytical SkillsBRDsBTL ActivationsBelow the Line AdvertisingBrand ActivationBusiness HealthBusiness Process ImprovementCampaign DevelopmentCanvaChannel StrategyCommerceCommunicationCustomer ExperienceCustomer Relationship Management (CRM)Defining Requirements

About

Hello Readers! Imagine someone who's always thinking about ideas, talking about startups, and to hell with interacting with every startup he can spot in his life, and writing about it. That's me! To give you a bit about me, I am currently working in a Business Growth and strategy role following a 10-month stint as a brand manager leading the BTL and ATL strategy for Mooofarm. Earlier, I worked with Byju's in a marketing role as a part of their flagship, the Future Leadership Programme. It was exciting, but I was laid off as part of Byju's fiasco. Academically, I earned my MBA in Marketing and Finance from MDI, where I was honoured with the Chairman's gold medal. Yeah, I do hit the books sometimes! Before that, I completed my Bachelor's in Commerce from Shaheed Bhagat Singh College. Raised in Gaya, Bihar, I then moved to Patna, followed by Delhi, West Bengal, and Bangalore, and currently settled in Gurgaon. Do reach out if you have any interesting propositions, or want to have a chat.

Experience

Virohan

Growth and Strategy

Feb 2025 – Present · 1 yr 1 mo · Gurugram, Haryana, India · On-site

Solving Problems across
> Category
> Marketing
> Business Health
Awarded the GeM (Going the Extra Mile) award within 7 months of joining.

Problem SolvingMarketingBusiness HealthBusiness StrategyGrowth Strategy

Mooofarm

Marketing and Growth

Mar 2023 – Feb 2025 · 1 yr 11 mos · Gurugram, Haryana, India · Hybrid

Took care of the Brand, and P&L of the FMCG vertical.

Business Process ImprovementSocial Media CommunicationsBrand ManagementPromotional MarketingBrand ActivationBelow the Line Advertising+19

Byju's

Brand and Marketing

Apr 2022 – Feb 2023 · 10 mos · Bengaluru, Karnataka, India · Hybrid

Developed and executed comprehensive brand strategies to enhance Byju’s market presence and brand recall, leading to a 30% increase in brand awareness over 6 months
Managed large-scale ATL marketing initiatives including television commercials, print ads, and radio spots, resulting in a 25% increase in audience engagement and reach
Directed a team of 20 BDEs to produce targeted leads through various campaigns throughout country & optimized the lead quality by increasing CC/DC % to 90% from 75% to document it
Managed country-wide brand collateral for the FIFA World Cup campaign featuring Lionel Messi, ensuring consistent and impactful brand representation across all channels

Standard Operating Procedure (SOP)Business Process ImprovementBrand ManagementBrand ActivationBelow the Line AdvertisingTeam Building+15

Marketing.world.in

Founder

Jun 2021 – Aug 2023 · 2 yrs 2 mos · New Delhi, Delhi, India · Remote

Marketing.world.in a blog page on Instagram & LinkedIn which publishes blogs related to marketing, finance, facts, startups and current affairs on a daily basis in the form of a scrollable post.

Microsoft ExcelSocial Media CommunicationsResearchSocial Media MarketingEntrepreneurshipGraphic Design+4

Self-employed

Founder

May 2021 – Nov 2021 · 6 mos

Affiliate marketing with amazon under the books category.
Achieved 10k+ clicks during the first month of the launch.
Created website with themes, and HTML.
The website categorized books according to books recommended by world leaders, entrepreneurs, among others, and also categorized books under different sub-headings like investment, management, among others.

Social Media Management

Atraski india

Digital Marketing Intern

Apr 2021 – Jun 2021 · 2 mos

Working to increase the online presence of the fashion wing of ATRASKI
Boarding influencers from the fashion domain to help ATRASKI in pioneering influencer marketing

Social Media Management

Mystifly

Business Intern

Apr 2021 – Jun 2021 · 2 mos · Bengaluru, Karnataka, India · On-site

Developed and maintained strong relationships with 150+ clients in the travel industry.
Collaborated with cross-functional teams namely Finance, Operations, Partnerships, etc. to ensure client satisfaction and retention, resulting in high client retention rates
Provided ongoing support to clients, ensuring they received the highest level of service
Conducted regular business reviews with clients to identify areas for improvement and implemented necessary changes
Analyzed market trends and provided insights to clients, helping them make informed business decisions
Identified opportunities for upselling and cross-selling to increase revenue, successfully closed 12 deals
Ensured compliance with company policies and procedures, maintaining high levels of compliance.
Some notable achievements:
Revived 9 clients within 3 months of joining by offering them customized solutions
Acted as a consultant to 4 clients and helped them increase their revenue, and margin through better collaboration with Mystifly

Business Process ImprovementBRDsBusiness StrategyChannel StrategyCustomer ExperienceMicrosoft Office+5

Pride circle

Market Research Intern

Feb 2021 – Mar 2021 · 1 mo

Researched new ways of interaction to increase the engagement rate and increased it by 2X in the first week.
Conducted market research about the attitude of corporates in tier-II cities towards the LGBTQ+ community.
Working extensively to provide verified status to pride circle and its India’s biggest job fair for LGBTQ+ community- RISE, across the social media platforms

Social Media Management

Dojo sports

Product Management Intern

Jan 2021 – Jun 2021 · 5 mos

Coordinated with teams across functions like technology, and marketing to have an aligned vision.
Wrote the CRM Product Requirement Documents (PRDs) to get everyone aligned so that they can understand how the software works.
Conducted interviews (30+) with atheletes, gym owners, fitness influencers to identify the pain points.

Microsoft ExcelProduct ManagementCommunicationAnalytical SkillsMicrosoft OfficeMicrosoft Word+1

Seekamentor

Live Project - Marketing and growth

Dec 2020 – Feb 2021 · 2 mos

Declared 'Winner' among 20+ teams
Developed a customer acquisition strategy for the Seekamentor Mentorship Program
Devised and implemented a Digital Marketing Strategy to increase reach, and penetration in the target audience, building a credible brand among them
Formulated a 5X Growth strategy for Seekamentor

Vyavsay- e cell of mdim

Senior Student Coordinator

Sep 2020 – May 2022 · 1 yr 8 mos · Management Development Institute, Murshidabad

Acted as an intermediary between the college and renowned entrepreneurs.
Conducted the debut of entrepreneur talk series named 'YOUPRENEUR' with industry stalwarts in college.
Conducted B-pan competition, quizzes, debated, etc. in the college.

CommunicationAnalytical SkillsMicrosoft Word