Ashutosh Barnwal

Co-Founder

Gurugram, Haryana, India6 yrs 7 mos experience

Key Highlights

  • Awarded GeM award within 7 months at Virohan
  • Achieved 30% increase in brand awareness at BYJU'S
  • Founder of a marketing blog with daily posts
Stackforce AI infers this person is a Marketing and Business Strategy professional with a focus on Brand Management and Growth.

Contact

Skills

Core Skills

Business StrategyGrowth StrategyBrand ManagementMarketing StrategySocial Media MarketingContent CreationClient ManagementProduct Management

Other Skills

Analytical SkillsBRDsBTL ActivationsBelow the Line AdvertisingBrand ActivationBusiness HealthBusiness Process ImprovementCampaign DevelopmentCanvaChannel StrategyCommerceCommunicationCustomer ExperienceCustomer Relationship Management (CRM)Defining Requirements

About

Hello Readers! Imagine someone who's always thinking about ideas, talking about startups, and to hell with interacting with every startup he can spot in his life, and writing about it. That's me! To give you a bit about me, I am currently working in a Business Growth and strategy role following a 10-month stint as a brand manager leading the BTL and ATL strategy for Mooofarm. Earlier, I worked with Byju's in a marketing role as a part of their flagship, the Future Leadership Programme. It was exciting, but I was laid off as part of Byju's fiasco. Academically, I earned my MBA in Marketing and Finance from MDI, where I was honoured with the Chairman's gold medal. Yeah, I do hit the books sometimes! Before that, I completed my Bachelor's in Commerce from Shaheed Bhagat Singh College. Raised in Gaya, Bihar, I then moved to Patna, followed by Delhi, West Bengal, and Bangalore, and currently settled in Gurgaon. Do reach out if you have any interesting propositions, or want to have a chat.

Experience

Virohan

Growth and Strategy

Feb 2025Present · 1 yr 1 mo · Gurugram, Haryana, India · On-site

  • Solving Problems across
  • > Category
  • > Marketing
  • > Business Health
  • Awarded the GeM (Going the Extra Mile) award within 7 months of joining.
Problem SolvingMarketingBusiness HealthBusiness StrategyGrowth Strategy

Mooofarm

Marketing and Growth

Mar 2023Feb 2025 · 1 yr 11 mos · Gurugram, Haryana, India · Hybrid

  • Took care of the Brand, and P&L of the FMCG vertical.
Business Process ImprovementSocial Media CommunicationsBrand ManagementPromotional MarketingBrand ActivationBelow the Line Advertising+19

Byju's

Brand and Marketing

Apr 2022Feb 2023 · 10 mos · Bengaluru, Karnataka, India · Hybrid

  • Developed and executed comprehensive brand strategies to enhance Byju’s market presence and brand recall, leading to a 30% increase in brand awareness over 6 months
  • Managed large-scale ATL marketing initiatives including television commercials, print ads, and radio spots, resulting in a 25% increase in audience engagement and reach
  • Directed a team of 20 BDEs to produce targeted leads through various campaigns throughout country & optimized the lead quality by increasing CC/DC % to 90% from 75% to document it
  • Managed country-wide brand collateral for the FIFA World Cup campaign featuring Lionel Messi, ensuring consistent and impactful brand representation across all channels
Standard Operating Procedure (SOP)Business Process ImprovementBrand ManagementBrand ActivationBelow the Line AdvertisingTeam Building+15

Marketing.world.in

Founder

Jun 2021Aug 2023 · 2 yrs 2 mos · New Delhi, Delhi, India · Remote

  • Marketing.world.in a blog page on Instagram & LinkedIn which publishes blogs related to marketing, finance, facts, startups and current affairs on a daily basis in the form of a scrollable post.
Microsoft ExcelSocial Media CommunicationsResearchSocial Media MarketingEntrepreneurshipGraphic Design+4

Self-employed

Founder

May 2021Nov 2021 · 6 mos

  • Affiliate marketing with amazon under the books category.
  • Achieved 10k+ clicks during the first month of the launch.
  • Created website with themes, and HTML.
  • The website categorized books according to books recommended by world leaders, entrepreneurs, among others, and also categorized books under different sub-headings like investment, management, among others.
Social Media Management

Atraski india

Digital Marketing Intern

Apr 2021Jun 2021 · 2 mos

  • Working to increase the online presence of the fashion wing of ATRASKI
  • Boarding influencers from the fashion domain to help ATRASKI in pioneering influencer marketing
Social Media Management

Mystifly

Business Intern

Apr 2021Jun 2021 · 2 mos · Bengaluru, Karnataka, India · On-site

  • Developed and maintained strong relationships with 150+ clients in the travel industry.
  • Collaborated with cross-functional teams namely Finance, Operations, Partnerships, etc. to ensure client satisfaction and retention, resulting in high client retention rates
  • Provided ongoing support to clients, ensuring they received the highest level of service
  • Conducted regular business reviews with clients to identify areas for improvement and implemented necessary changes
  • Analyzed market trends and provided insights to clients, helping them make informed business decisions
  • Identified opportunities for upselling and cross-selling to increase revenue, successfully closed 12 deals
  • Ensured compliance with company policies and procedures, maintaining high levels of compliance.
  • Some notable achievements:
  • Revived 9 clients within 3 months of joining by offering them customized solutions
  • Acted as a consultant to 4 clients and helped them increase their revenue, and margin through better collaboration with Mystifly
Business Process ImprovementBRDsBusiness StrategyChannel StrategyCustomer ExperienceMicrosoft Office+5

Pride circle

Market Research Intern

Feb 2021Mar 2021 · 1 mo

  • Researched new ways of interaction to increase the engagement rate and increased it by 2X in the first week.
  • Conducted market research about the attitude of corporates in tier-II cities towards the LGBTQ+ community.
  • Working extensively to provide verified status to pride circle and its India’s biggest job fair for LGBTQ+ community- RISE, across the social media platforms
Social Media Management

Dojo sports

Product Management Intern

Jan 2021Jun 2021 · 5 mos

  • Coordinated with teams across functions like technology, and marketing to have an aligned vision.
  • Wrote the CRM Product Requirement Documents (PRDs) to get everyone aligned so that they can understand how the software works.
  • Conducted interviews (30+) with atheletes, gym owners, fitness influencers to identify the pain points.
Microsoft ExcelProduct ManagementCommunicationAnalytical SkillsMicrosoft OfficeMicrosoft Word+1

Seekamentor

Live Project - Marketing and growth

Dec 2020Feb 2021 · 2 mos

  • Declared 'Winner' among 20+ teams
  • Developed a customer acquisition strategy for the Seekamentor Mentorship Program
  • Devised and implemented a Digital Marketing Strategy to increase reach, and penetration in the target audience, building a credible brand among them
  • Formulated a 5X Growth strategy for Seekamentor

Vyavsay- e cell of mdim

Senior Student Coordinator

Sep 2020May 2022 · 1 yr 8 mos · Management Development Institute, Murshidabad

  • Acted as an intermediary between the college and renowned entrepreneurs.
  • Conducted the debut of entrepreneur talk series named 'YOUPRENEUR' with industry stalwarts in college.
  • Conducted B-pan competition, quizzes, debated, etc. in the college.
CommunicationAnalytical SkillsMicrosoft Word

All about eggs

Co-Founder

Jan 2019Mar 2020 · 1 yr 2 mos · Delhi, India · On-site

Sapne ngo

Event management member

Aug 2018Aug 2019 · 1 yr · New Delhi, Delhi, India

  • Worked as the event management team coordinator.

The hindu college

Campus Ambassador

Mar 2018Apr 2018 · 1 mo · New Delhi, Delhi, India

  • Served as the campus ambassador of the annual fest of The Hindu College- Mecca'18.

Education

Management Development Institute Murshidabad

PGPM (Marketing

May 2020May 2022

Shaheed Bhagat Singh College

Bachelor of Commerce — Accounting and Business/Management

Jan 2016Jan 2019

DAV Public School, Gaya

Senior secondary

Jan 2014Jan 2016

Modern academy

Secondary school — CBSE

Jan 2012Jan 2014

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